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328 Inclusion of unsolicited out-of-town individual hawkers(1/2)

At the beginning of the night, a very beautiful Citroen CX20 in iron gray, which was rare at this time, stopped lightly in front of the Peking Hotel.

"President, wake up, President, we're here!"

With a gentle shaking, Cao Zhiqiang, who was dozing in the passenger seat, suddenly became excited.

When I opened my eyes, I realized that the vehicle had arrived at the gate of the Peking Hotel.

"Ah, we're home."

After saying this, Cao Zhiqiang stretched himself: "It's not easy every day."

"Yes!" Zhang Qianjin said immediately, "President, you have worked too hard. You should take more care of yourself."

"Oh, I want it too." Cao Zhiqiang sighed, "I also want to take a good vacation for myself, but unfortunately, time does not wait for me."

Well, since this morning, after Cao Zhiqiang finished deceiving Yu Fangfang and Yu Yuanyuan, he hurriedly escaped from the room and went directly back to the publishing house to preside over his own work.

Although Cao Zhiqiang's main energy is currently focused on Huaxia Audio and Video Company and recording records, so for the Hongguang Publishing House, he is basically the boss of the Hongguang Publishing House, and everything is carried out according to the established plan, but in fact, many of the tasks of the publishing house are still

It's up to Cao Zhiqiang to make the decision.

Apart from anything else, Cao Zhiqiang’s approval is required for funding approval of a large project.

What big project?

Of course it is a newsstand construction project.

Cao Zhiqiang proposed the newsstand project as early as when "Journey to the Rivers" was first released. However, at that time, the publishing house's funds were not in place, and it had not yet received the full support of Hongguang Machinery Factory. It was short of money, people and backers.

It can only be an intention, but it is difficult to turn it into reality.

It was not until Zhang Qianjin and Li Youfu were recruited, especially after receiving the full support of Director Li, that the situation changed.

In terms of funds, because Li Youfu is running business everywhere, he has now visited most of the big cities in the north, and has established local sales outlets that are independent of Xinhua Bookstore.

Thanks to the strict implementation of the domestic martial arts ban, as well as the popularity of the martial arts novel "Shattered Void" attached to "Journey to Jianghu", and of course the regular publishing house in Beijing.

There are many, many reasons why the martial arts novel "Journey to the Rivers and Lakes", no, it is a collection of poems, is difficult to say in the south, but in the north, it all shows the momentum of a tiger swallowing thousands of miles.

Everywhere he went, whenever Li Youfu let the news about the distribution rights of this set of books, no matter whether he knew him before or not, all kinds of local gangsters, even if they were not in the book business, would rush over like crazy and take them.

Holding cash and banknotes, he cried and asked for an agent.

Some people even heard about it and took the train to Beijing directly without waiting for Li Youfu to explore the market, and went directly to the publishing house, just to get a wholesale right.

Yes, they are not agency rights, but wholesale rights, which means they hope to purchase large quantities from Hongguang Publishing House at wholesale prices, and then bring them back to sell them themselves.

Later, more and more people heard about it, and more and more people came to Hongguang Publishing House just to buy these books at wholesale prices.

Some people even used a car to transport a sack of banknotes, and wanted to buy "Jianghu Xing" with cash on the spot at a wholesale price, and then take it back to their own city to sell it.

There were so many people coming to buy books that Chen Jiabang had to have several offices specially converted into dormitories to temporarily house these people who came from all over to buy books.

It’s all been planned, it’s only been less than two months since the release of “Jiang Hu Xing”, and it’s become so popular that it’s hard to say that you’re making money every day.

Not to mention everyone at the publishing house was surprised by this, even Cao Zhiqiang, the initiator, was a little surprised.

But if you analyze it carefully, it doesn't seem strange.

Nothing else, just policy dividends.

Why do you say that?

Ultimately, it's a matter of limitations.

As mentioned earlier, martial arts novels are not always smooth sailing in China.

As early as 1982, due to various reasons, the country issued various severe bans, which almost completely cut off the publication and circulation of domestic martial arts novels.

Before the ban was lifted in 1985, all martial arts novels on the market in China during this period were basically secretly popular.

In other words, between 1982 and 1985, you would never see martial arts novels in regular bookstores such as Xinhua Bookstore, even "Seven Heroes and Five Righteousness".

However, although the country banned it, the enthusiasm for martial arts among the people had long been ignited, and everyone's love for martial arts novels not only did not dissipate, but became more and more enthusiastic.

Therefore, some secretly popular martial arts novels appeared one after another, and even many manuscripts appeared, just like the popular banned book "An Embroidered Shoe" back then.

Most of these secretly popular martial arts novels were secretly published by southern publishing houses and then became secretly popular.

It is precisely because of this that the prices of these martial arts novels are ridiculously expensive.

For example, buying a set of two volumes of "The Legend of the Heroes of Shebong" in Beijing at this time actually costs 40 yuan!

But the price of this set of "The Legend of the Heroes of the Heroes" worth 40 yuan is only 8 yuan!

From this we can see how big the price difference is and how high the oil and water are.

In fact, before 1985, various novels like this that were circulated privately were expensive, but they were very popular. They were as enduring as the manuscript literature during the Mosquito Song period.

But there is a problem here, that is, the various martial arts novels that were secretly popular in China during this period were not only of poor quality, but also had mixed content and numerous editions.

In addition, due to policy prohibitions, many domestic martial arts creations have also been affected, so there are almost no eye-catching new works.

Therefore, the popular martial arts novels in China at this time are basically those from Hong Kong and Taiwan, and they are also basically novels by Jin Yong, Gu Long, and Liang Yusheng. Many people have long been tired of reading them and can even recite the plots by heart.

In other words, during this period, there was actually an urgent desire for the emergence of some new and more eye-catching martial arts novels.

"Journey to Jianghu", no, to be precise, it is the accompanying "Shattered Void", which just fills this gap.

There is no need to say too much about the excellence of Shattered Void. The key point is that this series of novels also created a new theory, that is, Shattered Void theory, which is equivalent to stepping on the threshold of fantasy.

Later people will know that when martial arts novels collide with fantasy novels, they usually end up ugly.

There is no other reason than that the threshold has been raised and it is not one-dimensional at all.

The reason why "Journey to Jianghu" is so popular is not because of how good the collection of poems is, nor because everyone's love for poetry has been rekindled.

To put it bluntly, for most people, the reason why they pursue "Jianghujia" is not because of the poems that are really beautiful, but because of the accompanying book "Shattered Void".

After all, everyone knows that "Journey to Jianghu" is nominally selling a collection of poems, but in fact it is selling dog meat with a sheep's head. The poetry collection is a sheep's head, and the dog meat is a martial arts novel.

Don't underestimate this charlatan, at least using this trick, you can perfectly avoid the ban on martial arts, allowing this set of books to appear openly in Xinhua Bookstore, Post and Telecommunications Bureau and other places.

The audiences of these places are huge.

Another advantage of being able to buy books from Xinhua Bookstore is that you are not afraid of being caught and can sell them openly.

You know, in 1983, not only non-staple foods could be sold without restrictions, but books were also one of the products that were not restricted.

In comparison, other industrial products, such as TV recorders, are limited by production capacity and still require tickets.

In other words, China has not fully entered the market economy at this time. It is still dominated by the planned economy and is still in the bill era.

During this period, it is very risky to resell things that require receipts. As long as you don't get caught, if you are caught, you will not only be fined, but also imprisoned.

But for things like books and tapes that are not restricted, that's no problem.

Especially positive products are always hot sellers.

"Journey to Jianghu" published by Hongguang Publishing House perfectly combines the characteristics of all hot-selling products.

First of all, "Journey to the Rivers and Lakes" is defined as a collection of poems, which looks high-end, will not be banned, and can be sold openly and openly all over the country.

In this way, all dealers and second-rate dealers will have no policy risks and can sell privately across the country without worrying about being caught for reasons such as banned books.

Secondly, because "Journey to Jianghu" has the martial arts novel "Shattered Void" as a bonus, it is a collection of elegant poems in name, but in fact it is also a popular martial arts novel.

In this way, this set of books can be enjoyed by both refined and popular people. Whether you are an elegant person who likes poetry or an ordinary person who likes martial arts novels, you can get what you want from it.

It just so happens that the poems in this set of books are all of a very high level, and they are not just random words, but the martial arts novels are also of a very high level, which simply opens the door to a new world.

Coupled with the blessing of the author's name as "Poet Qiangzi", this series of books has quickly become the most popular poetry collection in China.

After a period of fermentation, as this collection of poems became popular, news of this publishing house wholesale of books to private individuals also spread like wildfire.

In this way, a road to wealth has been opened up for many people with flexible minds.

You should know that at this time, there are generally very few pirated books available in Xinhua Bookstore in China.

This is not because everyone is very conscious, but because they don’t want to cause trouble.

The reason is very simple. At this time, due to technical and productivity constraints, publishing houses and printing plants that can publish books in large quantities are basically state-owned units and collective units.

For these units, it’s no problem for you to pirate martial arts novels from Hong Kong and Taiwan. After all, they can’t sue you and there’s nothing they can do against you.

But it’s different if you pirate works from regular domestic publishing houses, especially books that can be purchased regularly from Xinhua Bookstore and the Post and Telecommunications Bureau.

Because if you do this, you are not only taking away the jobs of the publishing house that published that set of books, but also taking jobs from Xinhua Bookstore and the Post and Telecommunications Bureau. It will be fine if you don't get caught by then. Once you are caught, you will definitely be in trouble.

You know, there is also a Copyright Law in China.

At present, in China, in addition to the revised Copyright Law of 1979, in 1982, the Ministry of Culture also formulated the Trial Regulations on Copyright Protection of Books and Periodicals.

I won’t mention the specific content. To put it simply, once a set of books is published by a formal publishing house in China, other publishing houses are not allowed to publish and distribute it privately before obtaining formal authorization, otherwise it will be a violation of the law!

Note that it is a violation of the law, not a violation of regulations. If you break the law, you will go to jail!

Therefore, at least in 1983, except for some small private workshops that were far away from the sky, regular publishing houses or printing plants did not dare to secretly publish books that could be sold on the shelves of the regular Xinhua Bookstore, which was illegal.

However, there is no express provision that books published by publishers can only be sold through Xinhua Bookstore and the Post and Telecommunications Bureau.

All other units such as supply and marketing cooperatives, department stores, etc. can sell it.

After all, books are also a commodity, a cultural commodity.
To be continued...
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