Van Desai was not only looking for Xiao Qi because of Qatar Airways, but also because several other large brand sponsors had requested modifications to their contracts.

"According to my calculations, basically the money-making effect brought about by the brand's ability in the past few years is not much different from their current contract." Van der See said, "We don't just want to make a profit and leave.

It is about running this club for a long time, so it is very important to have some loyal partners. So I suggest that in order to maintain a good cooperative relationship, we should change the contract with them in advance."

Looking at the new contract brought by Van Desai, within the next three years, these sponsors alone will bring 500 million yuan in sponsorship funds to the Shuchuan Fairy Team, which is really a lot.

Xiao Qi nodded when he saw this, "You are the eo of the club, you can negotiate the specific contract. But one thing is that in the next season, I still need Fairy Farm to deepen the public's brand impression, so Qatar Airways

, we can’t sign with them for the time being. But you can tell them that you can sign a contract for the next few years now, and the price will be as they say.”

Van Dessel's expression turned from gloomy to bright, "In that case, they have taken advantage of signing the contract for five years starting from the 2011 season."

"Haha, if you want these rich people to spend money on sponsorship, you can't just rely on gimmicks." Xiao Qi said, "You also have to worry about the team's brand building, as well as the construction of the base and new stadium."

"It's okay. My current job is much easier than my previous job at PepsiCo. I just wish I could be busier!" Van Desai said with a smile, "I go to Fairy Sports City once a week now and watch.

So many workers are building the entire sports city project bit by bit, and I have a surging feeling in my heart. I really want to see that day sooner, and be able to lead the Fairy Sports Group forward until it becomes a world-class sports club.

group!"

Xiao Qi has made a promise to Van Desai before. In the future, his position will not only be eo of Sichuan Fairy Football Club, but the entire Fairy Sports Group will be where he can show his talents. So the former Pepsi-Cola Greater China

Only the general manager will be willing to come and work.

Xiao Qi nodded and said, "Believe me, in the future you will be more popular than the chairman of Real Madrid, and more prestigious than the general manager of the New York Yankees, but our base is in Asia, Europe and the United States.

It might be close."

"It's not bad in Asia." Van Desai said with a smile. "My wife has long been accustomed to life in China. My two sons and daughters are also studying in the East. Compared with my hometown, there are more enthusiastic people here.

People also have a bigger stage, and we like China very much!"

Regardless of whether what Van Desai said was polite or not, foreigners, especially people from Europe and the United States, are still very welcome and respected in China. This feeling makes them feel better than in their own country, especially those in Beijing, Shanghai, Guangzhou and Shenzhen.

It’s a super city. It’s not much different than New York, Tokyo and London, so it’s even more popular with foreigners.

"According to our investigation, when the Sichuan Fairy team goes to away games now, it can attract large-scale onlookers and even cause congestion." Van Desai continued, "Most of them come to watch Kahn.

and Figo, this also proves that the Chinese people have crazy admiration for world superstars. Therefore, if we can introduce more superstars next season, even if we do not participate in the AFC Champions League, our entire influence will break through China and radiate to

All over Asia.”

Van Desai knows the entire list of Xiao Qi's signings. But he doesn't know which one will come next year and which one will have to wait.

After all, it is Lippi's son Lippi Jr. who is in charge of the entire recruitment work, and so far he is operating alone. Van der See has no idea how far it has gone.

However, Van Desai has no dissatisfaction, because he knows that at this stage, Lippi is the core person of the entire team. Only this world-class champion coach has come to knead the Shuchuan Fairy Football Team.

By polishing it into a whole, the Sichuan Fairies team can develop into a giant team based on laying a good foundation.

The accumulation of many stars alone cannot bring about results and championships. In this regard, Father Mo's Inter Milan team is a good example.

Only an excellent coach who can work hard for a long time can create the soul of a team, such as Ferguson, Lippi, or Mourinho.

Lippi is not short of money or job opportunities at all.

As long as he is willing, there are many rich people who are willing to spend a lot of money to hire him to coach.

In order for Lippi to come to China, a football desert, to coach, Xiao Qi not only spent a lot of money, but also relied on Lippi's role. So now that Lippi has such great power, Van Dessel doesn't have much anger.

If we have to go head-to-head with Lippi now, it will not be a good thing for the entire club.

After a few years, when the team gradually stabilizes, it will be time for Van Desai to take over the reins. At that time, he believes that even Xiao Qi will agree with his approach.

"Don't worry, we probably already have something in mind." Xiao Qi said with a smile, "It's just that the signing hasn't been completed yet, so it's not good to boast about Haikou first."

"I'm really looking forward to seeing who you can bring." Van Desai also said with a smile, "Qishao, if it really goes as we wish, fans all over the world will pay attention to us!"

Xiao Qi smiled and said nothing.

He is not keeping secrets from Van Dessel, but the signing of these football superstars involves many aspects. If you are not careful, it can easily end in vain.

For example, there was a good discussion in the previous life about Ronaldinho coming to China to play football. It was originally very promising, but in the end it was nothing, which really embarrassed the club that made the news.

As Van Dessel said, the influence of a football club is actually closely related to the superstars it has.

Barcelona has been pretty good these years, right?

Their youth training alone is actually very good, but why do they still introduce superstars year after year?

It's very simple. If a team has old faces every year and no new superstars join, how can it be topical and attract attention?

Bayern Munich also does the same thing. Although they are very rational in buying stars in Germany, they will continue to introduce superstars, such as Peter Pan, Scar, etc., which makes them in the card.

Well, after Barak and others have grown old and left, they still maintain great influence in the world.

If you, a Chinese football club, want to become globally famous, of course the best shortcut is to find superstars to join you.

Real Madrid was mediocre for many years. If it weren't for Lafayette's superstar policy, who would have known about their previous brilliant results? Who would treat the football club and Real Madrid separately?

With such a good example as Real Madrid, Xiao Qi naturally has to learn from it.

Kahn and Figo are just the first step. In the second step, superstars with greater influence will have to be introduced.

The third step is to join Lippi. The influence of this old man is even greater than that of a superstar.

The fourth step is to let a superstar in his 30s join the team, which is better than a superstar over 35 years old.

With so many superstars and championship coaches, in just three to five years, the Shuchuan Fairies will become a giant among football fans around the world!

By this time, the brand effect of Shuchuan Fairy Team will become unprecedentedly powerful.

Then Shuchuan Fairy Team will give feedback to its parent company, Fairy Company, so that more people who have not used Fairy Company products can learn about Fairy Company and gain more fans.

Don’t be suspicious. There are many people in China who knew about Real Madrid but didn’t know about Apple mobile phones in their previous lives. Although they are just ordinary people in the third and fourth tiers, this also proves that Apple still has greater potential to tap.

Fairy Company is already very powerful now, but it is not as powerful as Xiao Qi imagined.

Therefore, the reputation of the Sichuan Fairy Team is still very important to the Fairy Company.

"The big sponsors have taken action, and the response from the small and medium sponsors will be weaker. They are still observing the effect of the advertising before they decide whether to increase investment." Xiao Qi thought about it, and Fan

Desai said with some emotion, "Perhaps this is the difference between world-class large companies and these small and medium-sized companies! The vision proves everything."

"It doesn't matter, these small sponsors can just follow the market. Maintaining good relations with local companies is also an important part of the club." Xiao Qi said with a smile.

A football club can have dozens of sponsorship projects.

The Sichuan Fairy Team currently has more than twenty sponsors, which are distributed in almost every aspect.

Of course, not everyone can pay a high price.

For example, the Fairy Football Team’s watch sponsors, travel partners, hotel sponsors, equipment sponsors, logistics sponsors, etc. These are relatively small projects and can generally only be seen when advertising, so they

The annual sponsorship fee is only a few million.

As for smaller stadium advertisements, etc., most of them are local companies.

Although these small and medium-sized sponsors know that the Sichuan Fairy Team will continue to rise, they still adhere to the principle of "you get what you pay for" and are prepared to talk about price increases after seeing the results.

If the price of some weak sponsors is too high, they can only withdraw and give the opportunity to others.

Van Desai also thought the same as Xiao Qi. It is EO's responsibility to grasp the big ones and let go the small ones. It is enough to hold on to the largest sponsors. It is normal for small and medium sponsors to come and go.

However, the foundation of all this must be based on the team's huge reputation and excellent results. If there are no actual resources to support it, then it will easily be brought back to its original shape just by having gimmicks.

Van Desai is full of confidence in the future of the Sichuan Fairies.
Chapter completed!