"It seems that London is not as terrifying as you said."

While sitting on a plane flying from Spain to London, Daniel Alves looked out of the plane's window and saw London under the strong sunlight, which looked shining brightly, as if it was covered with a layer of golden light.

"What a beautiful city," Alves said to his agent Jose Buster with a smile.

Not long after, they appeared in the waiting hall of Heathrow Airport and saw a fat man standing at the gate of the hall holding a card with Alves' name written in a pen, but the words were just a bit ugly.

"Hello, Mr. Shepars" Alves walked over and reached out to Roland.

"Hello, Daniel, Jose" Roland immediately greeted the two, "The car is outside, please come with me."

After getting on the bus, I immediately drove from Heathrow Airport to the Ring Expressway and walked all the way.

Along the way, Roland Shepars kept talking to Alves sitting in the back row, asking about his situation, such as whether his family would come, how many people his family would be, and living habits, etc. These were all to help him find a house. This was also a new policy implemented by Tottenham Hotspur after Ye Qiu came to power.

After all, players are the most core asset of a club. It is a good service to make them play on the football field. This is what all football clubs should do, but they have been ignored all the time.

Alves was a little surprised by Tottenham's actions, but he also admired them very much, because he was worried about his unfamiliarity with the place. When Chuchu came to London, finding a house might become a difficult thing, but now it seems that there is no need to worry, because Tottenham is ready for it.

5 is the outermost ring expressway in Greater London, which passes from north Enfield. From the highway, you can see from a distance that there are engineering teams conducting inspections and detections in the vast north, and excavators are also widening the river channel.

"That's our new training base Theoborde, which is expected to be put into use in a year," Roland introduced to Alves and the others while driving, "We bought all that large area, with a total area of ​​more than 1,500 acres."

"More than 1,500 acres?" Alves had no idea about this area, but his agent Jose Buster was amazed when he heard it. This area was too large, and it was probably the largest in Europe, right?

Alves also sighed at the club's big money from his agent's amazement, "Can such a large area be built in a year?"

"Don't worry, the club has long planned for this," Roland smiled. "We expect to divide it into two steps, and arrange the first team to enter one year later. The youth training camp will be established in two years. In three years, the overall greening and facilities will be completed. By then, it will not only be a five-star modern training base, but also a very beautiful, exquisite and beautiful garden."

"Garden?" Alves smiled.

"Did you see those excavators? They are widening the river, which is a dense forest. In the past, Hertfordshire introduced a tributary from the nearby Leigh River for irrigation, but now they are all abandoned, but the tributary is still there."

The Li River, which is the area where the center of the Bailang of the Li River Valley of the Olympic venue, is located. It is a historic river channel that flows from north to south into the Thames River. There are many tributaries along the river, which directly drives irrigation along the banks of the river and is a very important river channel.

This river named Theoborde is one of the tributaries of the Li River. Interestingly, it almost surrounds the entire piece of land bought by Tottenham Hotspur, which is rectangular, but there is a narrow tributary in the middle, just like a falling-down character, and there is a small artificially excavated lake in the middle.

Ye Qiu and Eliza both felt that this was definitely the best protective wall, so they decided to widen and strengthen the river channel, leaving all the trees around them to form an excellent natural barrier, because once it is completed, there is only one way for anyone to enter the Theobord base, that is, the main gate.

Not only that, Ye Qiu also decided to expand and renovate the lake in the middle of the character "Ri", making it the finishing touch of the Theobord base. He also hired a professional architectural design company to design the Theobord base, from the overall layout to the architectural style, all of which must be integrated.

Ye Qiu always felt that Jonathan Ive's design style was very suitable for his own taste, and this guy also designed his own house and decoration, so this time Ye Qiu made a special trip to ask him to participate in this design.

Of course, doing this will inevitably lead to overspending the budget of the entire training base. However, Ye Qiu said that he would do this no matter what, because it is hard to buy a favor from a wealth of money. He has always been like this, either if he doesn't do it, he has to do the best.

During Roland's introduction, Alves and Buster were both surprised because they found that Tottenham Hotspur was willing to invest nearly 100 million euros in funds for a training base. It is conceivable how luxurious this training base will be. It is said that after completion, it will be the top training center in Europe and even the world.

After looking at each other, Buster, the agent who had previously resisted Alves's transfer to Tottenham Hotspur, has changed a bit now because he really found that Tottenham Hotspur is rich now.

In fact, they didn't know that Ye Qiu gradually realized that he had no money.

It took 200 million yuan to buy a club. After consulting several construction companies and considering the price they gave, Ye Qiu felt that the initial budget of the new training base was 70 million euros, but with his picky and demanding personality, it is estimated that the budget must be exceeded, but I don’t know how much it is.

In the transfer market, Tottenham Hotspur is making some profits, but Tottenham Hotspur is currently preparing to negotiate with the London Municipal Government to cooperate with the London Bowl to build. If the negotiation is really done, Tottenham Hotspur will invest at least another 200 million euros in this transaction, so that it can obtain the stadium and some surrounding land after the Olympics.

In addition, Tottenham Hotspur must also give up the White Hart Lane Stadium in exchange.

And we must also consider the daily operations of the club. The salaries of players, staff and staff are what Ye Qiu must consider and bear. Although the sponsorship funds of the two sponsors, Adidas and Vodafone, are about to be in place, the team's marketing department has also begun to operate on stadium advertising and other aspects, and it is expected that they can also get a considerable income.

The season ticket sales for the new season are ideal. Ye Qiu's arrival and the team's operation in the transfer market this summer have made many fans look forward to Tottenham Hotspur in the new season, so the season ticket sales and VIp box booking are ideal. I have to thank the previous members here because they have dismantled part of the stands on both sides of the east and west to transform them into VIp box.

Although Tottenham Hotspur's season ticket sales are ideal this season, part of the reason is that Ye Qiu did not raise the ticket price.

The Premier League ticket prices have generally risen this year. Chelsea's lowest season ticket has risen to 650 pounds, the highest is 1,050 pounds, Arsenal's lowest is 840 pounds, and the highest is 1,724 pounds, Manchester United is relatively low, and the season tickets have also reached 500 pounds and the highest is 650 pounds.

Tottenham Hotspur is located in London, and its price level and consumption capacity are definitely higher than that of Manchester and Liverpool in the north, and the effort to run a team here is definitely higher. Therefore, the ticket prices of several London teams have always been higher than those of the north.

Even though Tottenham's ticket price has not increased this season, the lowest price has reached 510000 pounds, and the highest level has reached 1,300 pounds. The latter is basically aimed at a very small number of high-end business people.

Actually, there is nothing to be surprised about. As a newly promoted team, Crystal Palace has a minimum of 45 and a maximum of 1,250, which is not much inferior to Tottenham. But he is just a newly promoted team, while Tottenham is fifth in the Premier League last season.

Of course, this is just 19 home games in the Premier League, while European competitions are counted separately.

Manchester United currently sells all season tickets, leaving only a part of the mobile tickets, and the others are sold out. Arsenal has moved into a new stadium this season, and the team is now short of money to build a house, so the ticket price has increased the most, but the sales are still very good, and there is also Chelsea.

Tottenham Hotspur still has some season tickets not sold, but Ye Qiu is not in a hurry at all, and he will not take the initiative to learn from other clubs to worry about attendance and reduce prices, because that will definitely make fans who have already bought season tickets dissatisfied.

I remember a book tells a story: A boy told a girl, I am the best, I can guarantee that you will be happy, be with me, this method is called sales.

The boy told the girl, I have several properties, I will be with me, and it will be yours in the future. This is a promotion

The boy doesn't confess his love to the girl at all, but the girl is fascinated by the boy's temperament and demeanor. This is marketing

The girl doesn't know a boy, but all her friends praise this boy, so this is the brand

Manchester United and Arsenal have both created brands. Ferguson and Wenger's long-term operations have made a deep mark on these two clubs. In the past, they were both the two strongest teams in the Premier League, so they have formed a brand effect and have been recognized by all fans. They all feel that they will definitely not lose money when watching the game between these two teams.

From a certain perspective, no fan is willing to spend a lot of tickets to watch the home game, but when he sees a loss, it is definitely as disgusting as if you eat noodles and eat a cockroach, so they are not very relieved to buy Tottenham Hotspur tickets.

If you lower the price now, it is promotion and promotion. I believe everyone knows that promotion is the most offensive, and promotion is often worrying because everyone knows that buying is not smart enough to sell, and the wool comes from the sheep.

Therefore, Ye Qiu's sponsorship and business strategy for Zeus mobile phones or Tottenham Hotspur is mainly based on marketing and building his own brand, and hopes to attract consumers, sponsors and fans in this way.

Therefore, after Zeus mobile phones were launched, they did not keep reducing prices like other mobile phones. However, when the hardware price dropped to a certain level, or when considering the sales prospects, they would give appropriate preferential measures and hold some activities to continue to attract consumers, but the price would not be reduced.

The marketing and fare strategies of Tottenham Hotspur were jointly formulated by Ye Qiu, Eliza Moon and some marketers of the company, and Ye Qiu also signed and agreed. So when he saw this sales report submitted by the sales department in his office, he sighed that he had no money, but on the other hand he felt that it was normal.

With the team's warm-up match results at the beginning of the season, I believe that the sales of season tickets will gradually become popular.

When Ye Qiu closed the report in his hand and put it on the table, he felt that the burden on his shoulders was heavy. To be honest, the promise was indeed beautiful, but it was not easy to fulfill the promise.

Ribery just called him, saying that he would not continue to take a vacation after the World Cup, and went directly to the team to report that he would return to London on time on training day. He also flattered that he could not wait to return to Ye Qiu's command.

Ye Qiu thought of this scar face and found it funny when he thought of it. It was just that little bit of flattery.

When Ye Qiu remembered Ribery, he also looked out from the window of the chairman's office on the second floor of the White Hart Lane Stadium and saw Roland's Mercedes-Benz driving into the parking lot in front of the White Hart Lane Stadium.

The White Hart Lane Stadium is surrounded by residential areas, with almost no space. There is only a small parking lot in front, which are specially used to park for club staff and some high-end business fans on game days, as well as buses for the home and away teams. Other fans either have to find parking spaces outside by themselves, or take the bus or subway.

Not long after, Roland took Daniel Alves and his agent Jose Buster to knock on the door of Ye Qiu's office, and Ye Qiu was waiting for them.

Just yesterday, Tottenham Hotspur finally reached an agreement with Sevilla. Tottenham Hotspur introduced Brazilian star Daniel Alves from Sevilla for nine million euros in cash. Although the Brazilian player's appearances in the national team have not met the requirements, he has obtained Spanish nationality and there is no problem with joining Tottenham.

This transfer will inevitably make Liverpool's Benitez curse because he has been pursuing Daniel Alves all summer, but he obviously hopes to strengthen the team's forward line, because he knows very well that the crux of Liverpool is the forward line, so he spends so much money to introduce Robbie Keane from Tottenham Hotspur.

It was also because of the introduction of Robbie Keane, Liverpool lacked operating funds in the transfer market. The plan to introduce Daniel Alves was frustrated. Even if they offered a transfer price of 11 million euros, it was an installment payment, and the down payment was less than three million yuan, but Tottenham Hotspur directly offered 9 million euros in cash.

In contrast, Sevilla is more willing to pay in cash, and Daniel Alves also wants to join Tottenham Hotspur because Ye Qiu has contacted him and promises to give him the most room to play in the new season so that he can create a career in Tottenham Hotspur and the Premier League.

In La Liga, Sevilla has always been at the bottom of Real Madrid, Barcelona and Valencia, and it is difficult to make a difference. Even though Sevilla won the League Cup last season, they still missed the Champions League this season. In everyone's opinion, last season was almost Sevilla's limit.

It is not a good choice to prove yourself on a platform with more breakthrough potential. And everyone knows that Ye Qiu's Tottenham Hotspur is ambitious and invests nearly 100 million euros this summer. Such a big move is definitely aimed at the championship.

This is also what many people think of Tottenham Hotspur at the moment. They think that this team is very ambitious. At least from the new training base and player transfer market, Ye Qiu's ambitions are not low.

A few years have passed since joining Sevilla, and Alves is now a well-known right-back in Europe. Although Macon and Ciscinho are in front of him, he cannot yet join the Brazilian national team, Alves is the best player in the League Cup last season, which shows that his strength is not bad.

Get Daniel Alves by 9 million euros, Ye Qiu thinks it's worth it

When he was a newcomer, Alves was a little restrained when he was talking to Ye Qiu in the first time, but Ye Qiu reassured him with his promise, that is, Tottenham Hotspur's main right-back must belong to him in the new season.

"You know, I've always been very inclined to be in full-backs, in Ajax and in Chelsea, because I'm convinced that full-backs are more secretive, more unexpected, and more threats created, so I plan to keep full-backs actively participating in the offense in the new season."

"But you should also know that I have always been very strict in physical defense, so I also require every player to have the awareness of doing their best to defend the team, including anyone."

"I understand." Alves nodded. These things were mentioned as early as Ye Qiu called him. Alves knew Ye Qiu's positioning of him very well. Ye Qiu also mentioned on the phone that not only should they actively participate in the offense on the right, Tottenham Hotspur's left will also actively participate in the offense.

Tottenham Hotspur will play offensive football in the new season

This is also Ye Qiu's reflection on his two years at Chelsea, because he really found that from a tactical perspective, he had almost no big progress, and it could even be said to be stagnant. The reason is very simple. After having a group of outstanding superstars, in order to ensure the results.

But now, he feels that he has to make changes and adjustments. What he wants is a team that belongs entirely to him, so he will implement his offensive football and tactical principles at Tottenham Hotspur.

And, he is also preparing to endure the pain for a short period of time for this goal
Chapter completed!