Robert Milson was once a very experienced journalist. He graduated from the Master of Journalism from Goldsmith College, University of London. After graduation, he worked in many authoritative newspapers such as The Times, The Guardian, The Observer, The Daily Telegraph, The Daily Mail, etc. The highest position is Deputy Editor-in-Chief.

Friends often joke that he has rich work experience and said that his biggest regret is that he failed to personally delete the third edition of the girl in the Sun. That was simply the beauty that all British men dream of. However, although Milson had no experience in working in the Sun, the Times also belonged to the News Corp behind the Sun.

A few years ago, Robert Milson, who had worked in the newspaper office for more than a decade, decided to leave the newspaper industry. He began to work as a public relations consultant in some large companies, specializing in contact with the media. Because he had a very broad connection in this area and was a very senior journalist, he did a very outstanding job and gradually became famous.

And as we all know, he has always been a Tottenham Hotspur fan.

In the first thirty-five years of his life, he watched almost every game of Tottenham Hotspur, because since he was still holding a baby, his parents took him to the White Hart Lane Stadium to watch the game, and every Sunday, Tottenham Hotspur football matches accompanied him.

This contains a lot of bitterness and tears, and also brings a lot of happiness and joy that he will never forget.

But after he decided to quit his job as a reporter and newspaper, he chose to go south and sold his house in Tottenham. He spent all his savings and bought a street-facing double-storey apartment in Shoreditch, which is close to London City University, University of the Arts and Cass Business School, and the public security is much better than in the north.

He had children with his wife, and for the sake of his children, he chose to leave Tottenham because he was worried about the worse and worse security there, especially as more and more immigrants flocked to that area. Even if he was not a racial discriminator, everyone must admit that with more immigrants, the security and environment had become worse.

Shoreditch is not far from the financial district, and a lot of large companies choose to arrange their offices here. Robert Milson's company office is nearby. It is very convenient to get to and from get off work and the public security is also very good. He doesn't have to worry at all.

Every morning, he would walk to work, pass the newsstand, and pick up two or three newspapers.

Although British football is very popular and the fans here are very fanatical, in fact, there is no professional football newspaper in this country. Whether it is the Times, the Guardian, the Daily Telegraph, etc., all newspapers are comprehensive newspapers.

But don't think that British people don't read sports newspapers because of this. On the contrary, there is no professional football newspaper, but all comprehensive newspapers regard football as a very important sector, especially in recent years, the Premier League has become more and more popular and has more and more pages.

The Times has twenty-four pages that report football separately, the Guardian has thirty-six pages, and the Sun has ten genuine pages that introduce sports and football, but they have specially opened a 28th page of the football sub-page.

British newspapers are very targeted, the serious and conservative Daily Telegraph, the smiling Guardian, the Daily Mail of Friends of Middle-aged Women, the Sun, which is known for its three-page girl, and even the subway newspapers given free of charge at the subway station. However, no matter what the newspaper is, football occupies a lot of space.

Because of this, Robert Milson has thought more than once that football has such a great influence, but in fact, all clubs still lack professionalism when dealing with newspapers. They often hire a press officer with sufficient relationships to help the club handle some things, such as scandals such as players visiting nightclubs.

He once submitted a written proposal to the management of Tottenham Hotspur. He felt that if football clubs can interact and communicate well with these, not only in the UK, but also in newspapers around the world, the influence of football clubs will be raised to a higher level and level than now.

After all, the value of football clubs is still too low. Compared with football as the world's number one sport, it is far from consistent with that of football and has considerable potential to be explored. In the modern business field, influence and attention are everything.

The sponsorship fees of Manchester United and Arsenal are so high, not only because of their good grades, but because of their influence and attention. Once these two things are gone, even if their grades are good, the sponsorship fees will not be so high.

In fact, many teams do not pay attention to these at all.

It's like Everton, who entered the top four league last season, should have been a godsend opportunity to break the monopoly of the semi-finals of the Premier League and join the market. This is itself a breakthrough, a very gimmick. It is entirely possible to greatly improve Everton's influence when it is operated, but they let it go.

After all, it's just one sentence, it's too unprofessional

Every time I see football news in the newspaper, Robert Milson will sigh at the squander and waste of these football clubs, because there are countless companies outside who want to wait for such an opportunity, because they know very well that the company can be reborn in just one time, but these football clubs have been wasting it again and again.

While looking at the newspaper and walking to work, Robert Milson discovered that there have been more and more news about Tottenham Hotspur on the newspaper page recently, especially after the new chairman Ye Qiu held that massive press conference, it brought huge responses to all fans.

That was definitely a very smart hype. Taking advantage of the World Cup break, Tottenham Hotspur became the focus of attention of the whole world. Robert Milson felt that there must be a group of people behind Ye Qiu to give him advice.

In the past few days after the press conference, Tottenham Hotspur has also continued to sign and announced it on its official website.

One million euros were introduced to Peruvian left-back Juan Manuel Vargas from Argentina's Santa Fe Cologne.

Two million euros were introduced to Norwegian central defender Brad Hangland from Copenhagen, Denmark.

Seven million euros bring in midfielder Andre Ashavin from the Russian Premier League Zenit.

What Robert Milson saw was announced yesterday, with the news of the introduction of Andre Ashaven, and contacted Alves, who had introduced the best player of the League Cup from Sevilla. He felt that the overall structure of Tottenham Hotspur has been formed, but the goalkeeper did not sign after letting Paul Robinson go. Could it be that he wanted to reuse Joe Hart?

"So young, right?" Robert Milson shook his head and murmured to himself.

Another hidden danger is the central defender. The media in Turin, Italy, previously revealed that Ye Qiu participated in the transfer competition between Turam and Zambrota, but in the end both players switched to Barcelona because Tottenham Hotspur were obviously not seen by them, they just wanted to go to the best giants.

Because of this, Robert Milson had a premonition that Hangland and Vargas were both choices that Ye Qiu had to choose after missing Turam and Zambrota. But whether these two players can show their strength in Tottenham Hotspur’s new season and ensure the team’s defense line is the biggest suspense of Tottenham Hotspur this season.

If we look at it from the card alone, although Tottenham Hotspur has been turbulent this season, the team's average age has dropped, with more young players including Fabregas and Messi, plus powerful stars such as Van Nicht, Ribery, Mascherano and Thiago Silva. Tottenham Hotspur's strength will at least not be weaker than last season.

Robert Milson's feelings also represent the impression of a lot of professional journalists and fans. After all, they are not Ye Qiu, and it is impossible to know what their future will be like. Now they are just a group of players who have not fully proved themselves and have not yet fully matured.

Milson has done some calculations. Tottenham Hotspur has spent more than 80 million euros on signings this season, not including the six players exchanged by Van Nicht, Carol, Van Persie, Messi, Fabregas and Ribery. If they are included, Tottenham Hotspur's expenses exceed 100 million.

Thiago Silva, Mascherano, Yaya Toure and Marcelo alone spent 40 million euros.

But Tottenham Hotspur's transfer income is also quite large. There was a summary of news before that Tottenham Hotspur's sales revenue was nearly 100 million yuan. Now Lennon is very close to Chelsea. Mourinho's agent Mendes said he would win Lennon as soon as possible. Manchester United is also very interested in this young player who performed well in the World Cup, and the transfer fee will not be too low.

In addition, the Premier League has always been expensive, so Allen Lennon's transfer fee is at least more than 20 million.

"It's really smart to say that it's smart." Robert Milson thought about it and found that Ye Qiu's transfer was really smart.

If he knew that the transfer fee of four Ajax players was only 10 million euros in total, he would believe he would be frightened, because it almost means that Tottenham Hotspur netted nearly 60 million euros in the transfer market.

Ye Qiu planned to invest this money in the construction of the training base.

Just as Robert Milson closed the newspaper, he was in a good mood when he saw the news of Tottenham's transfer, and walked forward with a smile, and at this time, Zeus's phone in his suit pocket rang.

Robert Milson was a little surprised to see that it was a strange caller ID number, but he answered it, "Hey, hello."

"Hello, Mr. Robert Milson, right?" asked the man on the other side of the phone.

"Yes, who are you?"

"I am Tottenham Hotspur Chairman Ye Qiu" the person on the other side of the phone introduced himself, "I don't know if you have time. I hope to talk to you as soon as possible, because I read the proposal you submitted to Tottenham Hotspur before. I am very interested in this. I wonder if you are interested in coming to Tottenham Hotspur as head of the news department?"

Robert Milson on the phone was stunned

He never expected that Ye Qiu would come to the door.

After more than an hour of stunned silence, Robert Milson, who was in Shoreditch, was also in London, but Pini Zahavi, who was in Kensington, was also stunned, because he would never have thought that the transfer he thought was a sure win would have a change.

The reason for this incident was the same as that of Robert Milson in London. Ye Qiu came to the door.

"Sorry, Mr. Pini Zahavi, I am very grateful to Chelsea for their kind invitation to me, but you know, Tottenham Hotspur also issued a offer to Rennes, and the club agreed to this offer. Mr. Ye Qiu took the special effort yesterday and flew from London to the Czech Republic in person. I was convinced by him, and I have agreed to accept Tottenham Hotspur's invitation."

"I feel very sorry for not being able to join Chelsea, because you are a very good and powerful team, but I am really sorry, I can't refuse the invitation from Mr. Ye Qiu, I hope to play under his command."

Just now, Rennes goalkeeper Peter Cech, who was still on vacation in the Czech Republic, called Pini Zahavi. On the phone, Peter Cech regretted to Pini Zahavi's news, because he will fly to London today, sign a contract with Tottenham Hotspur, and then participate in the team's training camp tomorrow.

In fact, Ye Qiu didn't say anything to Peter Cech in the Czech yesterday, but just talked about the chance encounter in Portugal two years ago. Ye Qiu said at that time that Peter Cech was the best goalkeeper in Europe and that he had the opportunity to play in Europe's top leagues and teams.

Speaking of the encouragement Ye Qiu gave him two years ago, Peter Cech always felt warm. Even though he had performed well in the past two years, he never had the opportunity to join the top European league. But he was not discouraged at all, because Ye Qiu's vision has always been very vicious, and he would do it if he said it was OK.

What Ye Qiu really sent out this invitation this time was a sentence, "Come to Tottenham Hotspur, make progress with our young team, and become the best team and goalkeeper in the world together."

Just like this, Peter Cech nodded without hesitation and agreed to go to White Hart Lane Stadium.

Pini Zahavi naturally didn't know what happened in the Czech Republic yesterday, nor did he know. It turned out that Tottenham Hotspur also secretly issued a offer to Cech. He didn't know that Ye Qiu had such an intersection with Peter Cech in the past.

When he thought he had already brought the Czech goalkeeper under his command, reality played a big joke with him.

But just as he was thinking about how to explain this matter with a loss, he suddenly realized another big problem.

"Hey, Jorge, me, Pini" He immediately called Jorge Mendes, "I want to ask, how is Van der Sar's transfer to Manchester United going?"

"It's almost done," Mendes on the other side of the phone said with a smile, "What? Did Ye Qiu look for you?"

As soon as Pini Zahavi heard the name, he became angry, "Look for a shit, he dug Peter Cech"

"What?" Mendes felt that he didn't hear it clearly, "You say slower."

"I said his goal is not Van der Sar, but Rennes' goalkeeper Peter Cech."

Mendes on the other side of the phone was also stunned, "Was Peter Cech agreed?"

"What do you think?" Pini Zahavi's tone was also very bad, "We should keep Vandersa now

"It's too late, the players have decided to leave." Mendes shook his head. This move really surprised them a little because Peter Cech did not come, but Van der Sar was leaving. Isn't this an own goal?

"Then we should find another goalkeeper as soon as possible now." Pini Zahavi has even started searching in his mind.

Because of his private contact with Arnesan and Leedley King, Tottenham Hotspur captured the evidence. Pini Zahavi's influence in Abramovich's heart has declined a lot, especially after Ye Qiu left, his influence on Chelsea has become greater than before, and can even affect the transfer operation. All of these make Abramovich feel afraid.

If news of Peter Cech's failure in transfer is heard in Abramovich's ears, it will be even more difficult for him, a friend, to interfere in Chelsea in the future.

"It's hard to find a top goalkeeper. Let's not talk about the problems of many goalkeepers in the giant team. Even those goalkeepers who have proved that they are unwilling to move easily. Even Liverpool's Renner and other goalkeepers who are unstable will not be able to poach the ball, and the price will not be low, and it may even be ridiculously high."

The most feared thing about transfer operations is this kind of forced poaching, because it is a very good bargaining advantage when it is forced to poach the other party and does not sell it. The party that forces poaching has no choice but to adopt money tactics and spend money crazy.

Therefore, in the transfer market, the buyer often bids, and even if the seller is willing to sell, they still pretend to be non-selling. The purpose is very simple, which is to start the price, buy, and not buy.

"I think Hilario is worthy of reuse. He performed well in Portugal, and thirty years old is undoubtedly the golden age for a goalkeeper." Mendes smiled and recommended his players.

Before Pini Zahavido could say anything, he smiled, "I'd better have a good talk with Jose." After that, he hung up the phone.

Pini Zahavi looked at his phone blankly, feeling that he seemed to have been making mistakes recently.

Since that negotiation with Ye Qiu, he felt that his position in Abramovich's heart was getting lower and lower, and he was less confident. But the more anxious he was to make contributions, the more likely he would make mistakes and be able to take advantage of his competitors.

Now he felt that he was very messy and he felt it was necessary to think carefully and clarify the situation and environment he was facing now. He even felt that perhaps his most threatening opponent was not Ye Qiu, but the group of Portuguese.
Chapter completed!