Compared with other supermarkets, the distance has a great advantage.

As Chen Qian said, Li Dong’s distance is his own, and he will say whatever he says, without any constraints.

Li Dong said that the price was reduced, so the following would have to be implemented without any compromise.

Just the day after Li Dong made up his mind, a document called "Ten Stores Preferential Policy" was distributed to various stores.

On the third day, ten stores issued promotional posters with a "20% discount".

This efficiency is not very fast. Before other supermarkets could react, they saw that the increasingly rare customer base had decreased by almost half.

Although it is not a waste of people, the gap is too big compared to before.

Several supermarket managers couldn't accept it. They were so pitiful that they felt sorry for them.

When they were away from home, they could make at least several million in each store every month, but now they lose about millions!

This is the same as before, now the price in the distance has been reduced again!

A 20% discount. If this is totaled, plus various costs, it will be almost five points.

In other words, if you sell a hundred yuan now, you will lose five yuan in the distance.

The ten stores in the distance have a daily turnover of at least 10 million yuan, and at the end of a day, it will be vacate for 500,000 yuan.

Of course, this effect is also great.

The Far-Front Supermarket is next to them. Now the things in the far away are almost 10% cheaper than other supermarkets. Naturally, customers don’t mind taking a few steps to go to the distance next door.

Although the more people there are, the more losses they will be in the distance, and several supermarkets are eager to lose money from the distance.

But they had to take the initiative and lower the price!

If you don’t give up, you won’t be able to do this. If you let the distance continue to do this, will there be any customers?

People have inertia. Once they cultivate their dependence on customers, under the same conditions, others will naturally choose the distance first. So how can they compete?

But this time, the price cut was too much and the loss of money was the business, and several branch managers really had no right to decide.

As Chen Qian said, they had to report to their superiors and get approval before they could continue to reduce prices.

The superior is first of all, and if the region cannot give a reply, it must be reported to the headquarters.

This process was originally intended to limit the rights of the managers and bosses of each district, but now it has become a constraint.

It takes time to make a report, it takes time to approve it, and it also takes time to make posters and price tags. Without the above approval, the branch managers dare not arrange it in advance.

In this way, the distance really took the lead.

For three consecutive days, the passenger flow in the distance increased by 50%, and the daily turnover reached about 15 million.

Some people even took a bus to buy things from other areas. It only cost a few dollars to take the bus, and two dollars to get the bus.

But when I went to the city, I had a 20% discount and bought something worth thousands of yuan at a time, which would be 200 yuan cheaper.

Everyone can calculate this account, and even the far side has suffered, the business in Yaohai District has been much worse.

Of course, other supermarkets that did not participate in the price war could not escape, and this time the far corner almost gave it a pot of steamed-in.

...

Carrefour.

Since I got the approval from my superiors, the branch manager has been busy directing his subordinates to make promotional posters and change the price tag.

When the publicity poster was hung, Carrefour's branch manager was still thinking that he would fight to the death with the distant place this time.

But before he could come back to his senses, his subordinates reported to him: "Fuanfang has put out a promotional poster. In order to celebrate the upcoming Christmas, Yuanfang Supermarket has reduced the price again, with a 25% discount!"

"puff!"

The branch manager of Carrefour almost spit out an old blood, how can he live?

25% off, you might as well be free!

The fat manager has a sad face. Carrefour has never seen such a person in the world. He really doesn't regard money as money!

In the past, when they were shopping in other small and medium-sized supermarkets, they were all Carrefour for the price to suppress others. When was it the turn of others to deal with them like this?

Looking at the document in his hand that had not yet been heated, the fat manager sighed and said, "Get a report again!"

The manager assistant who heard the voice shook his head. Now he met an opponent. Who knows if the price will be lowered in the distance?

Of course, this is all the upper class's business, and it's not her turn to worry about it.

However, the young assistant reminded him: "Manager, business has been getting worse recently, with a daily turnover of less than 800,000 yuan. If this continues, it will really close."

"Eight hundred thousand?"

The manager was confused. A month ago, his store's daily turnover was close to two million.

It's only one month, why is there only 40% of the turnover left?

Although the price is one aspect, Carrefour has many old customers and new customers, after all, its reputation is there, and it is not as good as the company's reputation in the distance.

But the performance has dropped to this point, which is so shocking.

The assistant said again: "Well, it's less than 800,000. And there are fewer and fewer people. Now the people are still very picky. They think the price is high and the things are bad. Yesterday, at least seven or eight waves of people make trouble a day. For this matter, two cash registers suspended service for more than an hour. Many customers went to the opposite side when they saw this."

The manager said angrily: "Why don't I know about this?"

The assistant whispered: "Didn't you go to the district to report yesterday?"

The manager was stunned for a moment, and then cursed: "It's better to succeed than to make trouble! The business was not good at the beginning, but now it's even worse when you make such a fuss!"

The assistant dared not reply, but he complained in his heart. Can you blame me for this?

I also thought that last time I wanted to dig myself to be an assistant store manager. Although the position is not as good as now, my salary is higher than now. Should I prepare?

At the same time, the same scene happened in several supermarkets.

Their price reduction documents have just been released, and the price reduction in the distance has been reduced again, so I really can't live this life.

It would be a loss of money if you don’t sell things, but such a large store is there, including rent, salary, water and electricity, and all of which cost money!

If there is no business, the things cannot be sold. Once the shelf life has passed, a large number of them have to be processed. That is also money!

Unlike Yuanfang who makes popularity at a loss, they lose money, but even lose customers.

Several supermarket managers vaguely realized that this time there might be really a big trouble!

...

Not to mention how to deal with other supermarkets, Li Dong is no longer in Pingchuan now.

When it comes to price wars, you can decide your own strategy, and there is no need for Li Dong to worry about other things.

On December 24, Li Dong caught the morning plane to Beijing.

This time when I came to Beijing, it was the first time that Qin Yuhan took the initiative to call Li Dong to Beijing.

Qin Yuhan's tone was depressed on the phone, and she didn't say anything to Li Dong, but she kept asking Li Dong to accompany her.

The girlfriend invited her to invite her, and Pingchuan happened to have nothing urgent to do, so Li Dong naturally rushed to the capital.

After leaving the airport, Li Dong shivered.

The winter in the capital was too cold. The hard cold wind made Li Dong feel a little stiff all over.

Pingchuan is in the south. Although the weather in the south is cold, it is definitely not as cold as the north. It is still dry and cold. Even the air seems to be without water vapor. Taking a breath makes Li Dong feel a little uncomfortable.

Outside the airport, Li Dong met Qin Yuhan.

A white down jacket wrapped her graceful figure tightly, covering her mask, hat, and ears. If the other party hadn't come up, Li Dong wouldn't have recognized it.

Looking at Qin Yuhan who looked like a stupid bear, Li Dong immediately smiled and said, "Didn't it mean that women are not afraid of the cold? Why are you wrapped like this?"

Qin Yuhan gave him a blank look and said with a bulge: "Who told you that women are not afraid of the cold!"

Li Dong tilted his mouth and looked at the women passing by, saying, "Look at how they wear it."

Qin Yuhan glanced at him and saw several women wearing short skirts walking over, and immediately hummed: "Others are others, but I'm not that stupid when I get old."

Li Dong laughed, and did not joke with her anymore, but praised: "This white down jacket is good, you will wear it more beautifully than before."

"So I wasn't pretty before?"

Li Dong twitched his lips and said dryly, "Beautiful, always so beautiful."

Qin Yuhan laughed when he saw this. Seeing Li Dong tremble, he complained: "I told you that the capital is very cold. You still wear so little, so you are frozen?"

As he said that, he pulled Li Dong's hand and stuffed it into his pocket.

Li Dong didn't resist, and held her hand and put it in his warm pocket.

The two of them walked around and stopped a taxi. Qin Yuhan reported the place name, and the driver didn't say much and drove away.

On the car.

Qin Yuhan said, "I have booked the hotel for you, three-star, don't you mind?"

"Whatever I mind, I can live anywhere." Li Dong said with a smile.

"That's good. Four-star and five-star ones are too expensive, I can't bear to do it." Qin Yuhan giggled.
To be continued...