In the following period, Erin Lauder and several Eshi Lauder staff became frequent visitors to Disney headquarters. Disney management naturally would not launch such customers that came to their doorstep. After several rounds of negotiations, the two sides reached a series of cooperation agreements.

For example, the new advertising contract between A+E TV and Espresso Lauder; for example, in the movies produced by Disney that are related to fashion, Espresso Lauder has the priority implantation rights for cosmetics advertisements, etc.

In addition, the two parties have reached a cooperation agreement on online advertising, and Essi Lauder's advertisements will be moderately placed on the induce tubes with increasing number of users.

Of course, the amount involved is naturally small, and it can only be said to be better than nothing.

If yutube wants to develop rapidly, it not only requires technology and capital, but also long-term promotion.

After Disney signed a letter of intent for cooperation with Essay Lauder Group, Nicole also agreed to be the spokesperson for Essay Lauder, and the other party will recreate a new series under the name of Nicole.

However, all of these will not be fulfilled next year, after all, Nicole's contract with Chanel has not expired yet.

In this world of fame and fortune, fame and fortune are everyone's pursuit. Even if you look at the whole world, how many people can escape the constraints of these two words?

For Nicole, money is not a problem at all now. How to leave her own legend in Hollywood and even the entire North America is what she pursues now.

Ryan, Natalie and others are also within this category.

The cooperation with the fashion industry also reminded Ryan of the famous fashion movie in his previous life, and told the people below to pay attention to the relevant fashion and workplace novels. On the list of feedback, there was no name "The Queen of Prada", which only means that the novel has not been published yet, so I will continue to wait.

Since this year, the novel adaptation rights project that Jenkins Pictures has been negotiating has gradually been transferred to Disney, after all, Disney has richer resources.

The most typical one is "The Lion, the Witch and the Magic Wardrobe". This series has been successful in adaptation because Ryan has repeatedly achieved success in adaptation, and the adaptation rights have been delayed, and it has even attracted the snooping of Time Warner and Twentieth Century Fox. Fortunately, several parties have in-depth cooperation and quickly become a joint party, not giving each other a chance to raise prices.

Finally, Disney and Twentieth Century Fox jointly obtained the film adaptation rights of this series. And withdrew from the competition for another series, Time Warner successfully took all the copyrights of the "Golden Compass" series, hoping to create another Harry Potter series.

"The Lion, the Witch and the Magic Wardrobe" will not be adapted into a movie immediately. Ryan knows the pros and cons of this series, and will definitely limit the investment in previous lives that can be described as waste.

Speaking of novels, in mid-August, after several corrections, Ryan provided the creativity and outline, and the first part of "The Hunger Games" written by Susan Collins was published by "Alien" Publishing House. The novel was promoted on a large scale in advance, especially after being named Ryan, the overall response was quite good.

In particular, some famous book critics have made comments and highly recommended this book, which has led to the sales of this utopian novel rising all the way, and even entered the top 50 bestsellers in the New York Times in the first week.

The TV screenwriter Susan Collins, who has always been unknown, also became famous in one fell swoop. At the same time, he began to plan the writing of the following works.

As for movie adaptation, Ryan is not in a hurry. The current time and social environment are not suitable. After the drawbacks of the Patriot Act are revealed, it is the most suitable time for movie adaptation, and the candidate for the heroine will not graduate from college next year.

In addition to being deeply influenced by the social environment, the huge publicity is also important to promote the box office. Perhaps no one dares to guarantee what kind of movies will be popular with the market, but movies that do not make enough publicity will definitely not be sold well.

Those movies that sell small and big big with small profits and big costs, spend on promotion and distribution, are all more than ten times or even dozens of times the cost of film production.

Today, when information transmission is getting faster and faster, publicity is an extremely important part of a successful movie.

In the third week of August, all Disneylands around the world held a series of events with the theme of "X-Men" weekly. The cartoon version of Wolverine, Professor X, Phoenix Girl and other characters went to Disneyland to interact with tourists intimately. Even Captain America, who only appeared in the Easter egg, held a shield in his hand and became one of them.

Accompanied by various promotional activities, the box office of "X-Men 2" is quite strong. Although it is incomparable to "Spider-Man" and "The Lord of the Rings 2: The Twin Towers", a wave of science fiction films was still set off at the end of this summer in August.

Three weeks later, the film's total box office in North America reached $180 million.

Although the film critics once again launched a series of criticisms on the film, it could not stop the x-men from becoming the protagonists of the entertainment market in August. The big sale of this movie also led to the anticipation of "Captain America". The ending easter egg played an excellent role in driving publicity.

Even Warner is considering whether his own DC superhero movie should add this mode at the end of the movie.

At the same time, "Captain America", which has been working overtime and busy post-production, has also determined the specific release date in North America, and the movie will officially land in North America before the Thanksgiving holiday.

Later, Marvel Pictures announced the news and released a trailer.

However, this trailer is different from the previous platforms, and it was immediately placed in the most conspicuous position on the homepage of the Tube website.

"Captain America" ​​is one of the most anticipated movies in the second half of the year, and Disney hopes to further promote this website in this way.

Of course, the Internet is just the first to release it, and all the normal promotions of the movie will be carried out later according to the original plan.

"X-Men 2" has already warmed up the movie, and many people have flocked to the yutube website. Although Disney has made sufficient preparations in advance, the technology in this era is limited after all, and it has been crashed at one point.

None of these can resist the audience's enthusiasm for watching in advance. After all, the current social situation in North America has made countless people miss this famous comic hero who once beat Hitler and fought against national terrorism.

The trailer is only more than two minutes, and there are not many hot scenes, but it shows the American spirit represented by Steve Rogers everywhere.

"Do you have to go to the battlefield? With your body, you will die there!"

Faced with the persuasion of his friend James Barnes, the thin Steve Rogers said without hesitation, "Our country is under threat, I must do this!"

"I value anything other than the body." This is what the doctor of the reform captain said to the colonel, pointing to his head, "Here, Steve is stronger than everyone."

"You must be a good person!" he said to Rogers.

Unlike his body from thin to strong, Steve Rogers' will and belief in the trailer are always firm.

Finally, the trailer uses large fonts to give a promotional slogan that is most suitable for this era.

"When the country is threatened, the demon appears, a hero will stand up and lead us to victory!"

From the film project to the completion of the filming, from Ryan as the producer and starring to director David Finch, from Stan Lee to the amazing screenwriter team, everyone involved in this film is making "Captain America" ​​the most typical American-style main-melodge film.

If the movie was in today's social environment, the movie would still fail, and people including Ryan could jump from the mouth of the Hudson River, because that means the movie was so bad that it could not be bad anymore!

But how big is this possible?

After this trailer was released, the traffic of Tobe's traffic soared in a short period of time, and the number of registered users even increased by nearly one-quarter. If there were no problems in video technology and other aspects, the number would have risen rapidly.

To promote Tobe, Ryan and Disney spent a lot of effort, whether it was his personal website or Disney's official website, Tobe's promotional slogans and links were hung in prominent locations.

Some websites where Ryan owns shares and speak, such as Google and Yahoo, have links to this website.

Moreover, the video sharing mode of Tobe is also very popular among users. The biggest constraint is that it comes from technology, which can only be solved with the development of time and technology.

In the past life, after such video websites were developed, they completely sold out tomatoes or imdbs for promotion of movies or celebrities.

After the trailer for "Captain America", Ryan asked his agent team to register users on it, uploading some behind-the-scenes movies and clips from his personal life in his name, which all played a role in attracting users to a certain extent.

In addition to himself, Ryan also recommended this website to Natalie.

"Nate, your short film is completed, you always have to find a suitable platform."

In Natalie's villa living room, Ryan talked about the "Coffee" she had just completed, "You can't keep it for yourself to appreciate it, right?"

"What do you mean is to convert short videos into videos and post them on to tempt tobe?" Natalie completed her first short film in her life, and of course she wanted to publish it through certain channels.

"That's right." Ryan nodded.

"This may be a good way." Natalie held her pointed chin and was seriously considering it.

Ryan reminded, "The Internet is a relatively open platform, and there may be various comments. Nat, you must be mentally prepared."

"Do you think I care about those voices?" She is a girl with a strong heart, and she only cares about a limited number of people.

It is not easy to find a suitable release channel for ordinary new directors. Many well-known directors only after they become famous, but their old works have been revealed.

Of course, all this is not a problem for Natalie. Ryan's original idea was to send "Coffee" to ABC TV, but the high click-through rate of the trailer of "Captain America" ​​reminded him that the Internet may be a better platform. (To be continued...)
Chapter completed!