Chapter five hundred and fifty-seven the speech of Southern California
There will be a dedicated person responsible for the conversion of the short film. Harvard University is about to start, and Natalie returns to Cambridge City and starts her last school year.
Ryan's appearance had an important impact on her thoughts and life trajectory. Natalie would come to Los Angeles to settle down after graduation. As for the fact that she went to Jerusalem to study after graduation, I'm afraid she never thought about it.
As schools in North America start one after another, the most important consumer group in the film industry - teenagers - have returned to schools, and another hot summer season has come to an end.
Starting from September, those niche films or films that think they are not competitive enough have entered theaters.
Ryan was invited to the University of Southern California School of Film.
"Professor Gret." Ryan entered a reception room.
Behind the familiar desk was a familiar tutor. After shaking hands, Professor Grett, as one of the heads of the Film Academy, took Ryan to the auditorium.
Yes, he was invited to give a speech at his alma mater.
"What you did was the pride of the entire USC."
Before entering the auditorium of the teaching area, Professor Gret suddenly stopped, "You are one of the best graduates of this academy."
"I am also proud of being a graduate of South China University of China." Ryan said solemnly.
"Are you ready for the speech?" Professor Gret slowly walked towards the door, "I heard that some time ago, you made David Denby refute so hard that you could not fight back?"
“I just told some facts.”
As soon as Ryan finished speaking, Professor Gret sighed softly, "The film critics are part of this industry."
"I think so too." Ryan roughly understood what he meant.
He will definitely not take too much attention to an industry that is gradually falling, so film critics should continue to struggle.
This is the university campus that pays the most attention to the academic atmosphere. Without the kind of welcoming and sending off, Ryan and Professor Gret walked into the auditorium directly. The auditorium that had been chaotic before gradually became quiet.
However, there are all energetic young people here, and the school did not deliberately create any atmosphere. Many people in the front row stood up and greeted Ryan, and some of them had a vague impression. After all, he only graduated for a few years.
This is a typical American auditorium with about a few hundred people sitting in it, and there should be students from other colleges.
Ryan walked up to the podium ahead and patted his hands gently. The auditorium finally became completely quiet.
"Long time no see, everyone."
He was not an arrogant person himself. He smiled and waved to the bottom, and after the students' applause, he directly started the topic.
"I am also a student of this academy and have learned a lot of useful knowledge here. I know that when you enter the film academy, you must come with your dreams, want to enter the world's largest film industry, and want to become a famous director or producer. Is that true?"
There was a chaotic and kind laughter in the auditorium.
After the laughter fell, Ryan simply sat down and continued, "Today. I don't talk about dreams or art. In fact, everyone should have heard of it. The critics have always called me the one who killed the dreams and art of movies."
There was another burst of laughter from the audience.
"You may be in Hollywood next year, the year after year or in the next few years. I don't need to explain in detail what Hollywood is. I just want to tell you why Hollywood is ahead of the world. This may be of some help to your future."
Dreams and art may be motivation, but to gain a foothold in Hollywood, what you need is something more realistic.
"Let me talk about a statistical figure first. By the beginning of this century, Hollywood film companies accelerated the accumulation and concentration of capital, relying on the integration of developed capital markets and high-tech industries, improving market competitiveness and creating global performance and results. At present, 85% of the film and television products being screened worldwide come from Hollywood."
"Then why did Hollywood succeed?" Ryan asked back at the students below.
"Innovation?" said a female student in the front row.
"There is a group of people who work hard for their dreams." Another said.
"What you said is definitely one of the reasons." Ryan laughed and continued, "In my opinion, industrialization, programmatic production model and industrial marketing operation model are the key to our success, which is what is commonly known as Hollywood assembly line production."
"Your future is in Hollywood. If you want to succeed in Hollywood, you must understand enough about its operating mode."
Ryan didn't talk about nothing like art, his speech was more realistic, "Why did this model succeed? Why can't our film industry find rivals all over the world?"
Many students have some general concepts, but have not summarized them in detail, and they read them curiously.
"First of all, Hollywood has established a mature industrial operation mechanism." Ryan extended a finger to them.
"Although we are now facing the threat of terrorism or problems of one kind, America is still the world's largest country. With the development of the US economy in recent years, the Hollywood film industry has become increasingly mature. After experiencing the cultural test of television competition and the environmental test of overpopular culture, it has gradually formed a complete operation system of market-oriented investment model, industrial production model, commercial distribution model and consumer screening model."
"These can be said to be the basis of industrialization. On this basis, we can seek the integration of artistic rules and economic rules, cultural rules and industrial rules to achieve the Hollywood myth."
Most students nodded their heads lightly.
"In the process of globalization, with the support of national advantages and commercial mechanisms, Hollywood has successively overcome various political obstacles, economic obstacles and cultural obstacles faced by film export in different countries, forming a set of political experience, cultural experience and business experience to open up the international film market, and established a global marketing network."
There was no sound below, and hundreds of students widened their eyes. Hollywood was close to them, but it was still a mist.
"Second..." Ryan raised his second finger, "The high commercialization of film and television products."
"After decades of hard work, Hollywood movie derivatives will be sold to all over the world as the movie spreads and spreads. Even movie-adapted game copyrights, toy copyrights, book copyrights, and record copyrights are all sources of high profits. Hollywood is a model for turning culture into commodities through built-in advertising and image products!"
"**Stories, star systems, and film derivatives strategies are all important parts of our entire strategy."
Speaking of this, Ryan changed the topic, "National University Film Academy is famous for cultivating qualified film producers. If you want to become a qualified producer, these are all issues that you must pay attention to, otherwise..."
He sighed heavily, "The movie will lose money, and you will never be able to invest again."
All students expressed their consent, which is the most basic reality in Hollywood.
"Tell me, can you make excellent movies without enough funds?"
After this sentence, everyone laughed.
"After the last point, cultural aspects."
"Whether it is art films or commercial films, it is part of our culture. Why can Hollywood culture be widely recognized worldwide? Because we are good at absorbing and integrating popular film cultures from other regions, such as... Well, Kung Fu movies that have been popular in the market in recent years have gradually integrated into Hollywood action films and become an integral part of our action films."
A student brought Ryan coffee and he took a sip, "Thank you, the authentic USC Film Academy, hasn't been drunk for a long time."
From entering this auditorium, Ryan regarded himself as a member of the University of Southern California in his words and actions, which also brought him closer to his students.
"Continue with the topic just now." He put the coffee on the table.
"Hollywood absorbs the essence of film culture around the world and removes the inappropriate points, forming a popular culture tradition in the long-term development of the entertainment industry."
"The whole world is saying that we have no tradition, which is actually an advantage!"
With a low cough, Ryan continued to talk about film, "Hollywood movies have never been developed as an artistic creation, but as an entertainment industry."
A few people below showed disagreement, but more people were nodding.
"We provide the audience with collective dreams by showing a series of elements that the public likes to see, such as the traumatic experience of soothing people with good and evil, and the stories of "Cinderella" who finally get married with lovers, and the stories of "Gray Boy" that stimulate people's audio-visual habits with spectacular scenes and strong sounds, forming a tradition of fantasy mechanisms, melodrama structures, wonder styles, sensational rhetoric and popular narratives unique to Hollywood movies."
"Decades have passed, society is changing, one generation has grown up, but Hollywood has always adhered to the basic popular movie model. We can use art movies to package popular movies and promote the popularity of movies. This allows Hollywood movies to maintain mainstreamness while maintaining certain innovation, thus adapting to the audience's minds to maintain consumerism!"
"Commerce is an important factor in film culture. Movies cannot leave the mass line after all, otherwise there will be only one way to decline."
Finally, Ryan stood up and said solemnly to the hundreds of students ahead, "Hollywood movies have been conquering the world since the day after their advantage was established. We need to maintain this advantage and expand this advantage, and you..."
He pointed below, "You fresh blood, these new Hollywood newcomers, are the guarantee for us to expand our advantages in the future!"
"I'm done." Ryan picked up the coffee on the table, ignored the cold temperature, and drank it all in one sip like a student from the film school. "Maybe these words are not passionate and will not be of much help to you, but they will always let you understand the operating mechanism of Hollywood and understand how to adapt to Hollywood in the future." (To be continued...)
Chapter completed!