Now that Xiao Feng said he wanted to enter the beverage chain industry, the executives present were excited.

Especially Kobayashi, he was even more sensible at this time.

"Hehe, Mr. Xiao is a good business. Although the entry threshold is low, in fact, what you are fighting for in the end is capital and confidence."

"As long as you can survive to the end, you will be the winner."

After hearing what Xiaolin said, Xiao Feng was stunned and asked with a smile.

"Oh? It sounds like you are very familiar with this industry!"

Kobayashi smiled bitterly and shook her head: "Hi! Mr. Xiao, let's tell you, our family does this. From my mother to now, my wife has been in a milk tea shop!"

"Yeah, I really didn't realize it. Your family is actually a milk tea family!"

Xiao Feng smiled and joked, and the other executives present also laughed.

However, Xiaolin didn't care about these things, so she told Xiao Feng about the milk tea industry he knew.

It turned out that when Kobayashi was in junior high school, his mother was laid off and unemployed.

Later, I thought it was not a solution to stay at home, so I took the only savings at home to go out to start a business.

The first thing I did was a milk tea shop. At that time, the milk tea industry had just emerged in the country.

His mother caught up with the first wave of the milk tea industry, and the first generation of powdered milk tea was popular at that time.

There is no franchise chain brand, it is just a merchant anyway, you need to have a channel to purchase goods.

For example, when I went to some provinces and cities in the south and went to pick milk tea powder, there were not many decent brand milk tea powder manufacturers in China at that time.

It was not until the emergence of Xiangpiaopiao that it was the first milk tea powder manufacturer that had truly guaranteed quality.

However, at that time, Xiaolin's family relied on her second aunt who had worked in Yangcheng for a long time.

He kept mailing milk tea powder to his mother, and then his mother set up a milk tea stall at the gate of their school.

Soon the stall made money, and then his mother rented a stall in the mall and soon opened four or five milk tea stalls in Bincheng.

Unfortunately, the entry threshold for this industry is extremely low and the cost is also very low.

Although his mother was the first wave of people who had eaten crabs, countless competitors soon poured in the market, and the competitors of varying quality quickly made the reputation of this industry bad.

That's a milk tea stall, which is basically five yuan per cup, and the stall is open and dirty and messy.

Some bosses even do not shy away from customers when making milk tea and operate in front of customers.

It can be said that the business is extremely irregular and not of grade at all. The only benefit is that it ships quickly, but the quality is very poor.

Then at this time, the second generation of barreled milk tea appeared.

And what followed was the first generation of milk tea chain franchise stores.

Kobayashi's mother joined the earliest batch of milk tea shops, which was actually a Magic City brand under the banner of Baodao Milk Tea.

They choose the location, the other party decorates, and then are responsible for supplying them with materials.

The emergence of this clean and hygienic chain brand milk tea shop immediately swept the original milk tea stalls.

And creamer products appeared in this era, accompanied by barreled milk tea.

However, this generation of milk tea has increased the quality of the milk tea industry a lot, but the quality improvement is the price increase.

Originally, the first generation of milk tea was priced at three to five yuan, but by this time, the price of milk tea had risen to eight to ten yuan.

However, in less than two years, due to the emergence of various brands, this kind of milk tea shop could not survive because of the fierce competition.

Then the third generation of milk tea came out, and this generation of milk tea is also called hand-crank milk tea.

The characteristic of this milk tea is that it uses high-concentration fruit slurry, plus domestic creamer, flavored syrup, special black tea, etc.

It is the improvement of various raw materials that have made this generation of milk tea more rich in taste and more diverse in taste.

What followed was the same upgraded and iterative chain franchise brands.

This generation of chain franchise brands has completely gotten rid of the image of low-end milk tea shops on the street and has begun to enter various large supermarkets and shopping malls.

Moreover, their brands have begun to spread widely in society, such as coco, tea, alley, little bit, etc.

However, with the widespread popularity of this milk tea, people have also been pointing out that this milk tea drink is very unhealthy.

Because the use of daliang creamer and syrup, the milk tea contains a lot of trans fatty acids and super high calories.

Therefore, many experts do not recommend that people drink more milk tea.

It is precisely because people pay more and more attention to health concepts that this third-generation milk tea has gradually begun to decline after two years of development.

At this moment, the fourth generation of milk tea appeared.

This generation of milk tea is the popular fresh tea on the market now. To put it bluntly, tea is brewed in freshly, and creamer, which was originally used in large quantities and was criticized, has also been replaced with milk made from milk powder.

Therefore, this generation of milk tea has also shouted healthier slogans.

But for the sake of a better taste, they also launched milk cover tea, cheese milk tea, etc. that are actually not friendly to health.

According to traditional trends, such milk tea will be over after two or three years of development.

But unexpectedly, this generation of milk tea caught the craze of short videos.

So the new generation of milk tea chains that can play marketing have jumped up with this trend and created countless internet celebrity brands.

For example, the current snow milk tea and the snowbing city are all like this.

In addition, in recent years, a lot of health publicity has been made in China.

It has made people more and more understand that the beverages in the mall are not very healthy after all.

For example, those so-called juice drinks that cost three or five yuan are not even half a cent of juice. They are all mixed with flavors and pigments.

There are also various carbonated beverages, which are also very unhealthy.

In addition, the generation after the millennium has formed and grown into the main force of the new generation of consumer market.

This kind of internet celebrity milk tea shop has become popular.

The milk tea business of Kobayashi's family can be said to have perfectly caught up with every step of the development of milk tea.

By the time he got married two years ago, his mother had five chain milk tea shops.

They belong to two different brands.

Originally, Kobayashi had been doing well in a celebrity chef for a few days in the past two years and could make a fortune every year.

He planned to retire his mother and exchange all the milk tea shops.

After all, the competition in this industry is fierce now. Although the five fucking milk tea shops still make money, they all make a little hard-earned money.

But unexpectedly, he just married a beautiful girl, but she was not willing to stay at home and wanted to go out and start a business.

Not to support his wife, he took out another two months of salary not long ago and joined five brand milk tea shops for his wife.

In addition to the five stores in his mother's hands, their family now has a total of ten milk tea chains.

So he can really be said to be a clear-cut business in this industry.

Now that the boss said he wanted to enter the chain beverage industry, he immediately became excited.

There was nothing to worry about, so he told all his understanding of this industry in front of everyone.

"And don't underestimate this cup of milk tea. You should know that last year, a certain snow milk tea passed the A round of financing, and its valuation alone exceeded 6 billion. This is the first unicorn company in the milk tea industry in my country."

"And now their business is no longer limited to China, and they have even entered the Japanese market. And don't even say that they are very popular in Japan?"

After listening to Xiaolin's description, Xiao Feng had already had a question mark at this time.

Damn, so exaggerated?

He didn't like drinking milk tea very much before, but he also heard of a certain snow milk tea, which has been released in first-class supermarkets in major cities across the country.

Because the name contains a big Japanese language, those who don’t know think this store is a Japanese company.

It's actually just a gimmick of playing the edge ball.

At the beginning, Xiao Feng thought it was a Japanese milk tea shop.

Later I found out that this was a Chinese company with pure blood. I didn’t expect that they actually landed in Japan now, and it seemed that they were doing quite well.

This really made Xiao Feng feel a sense of time and space disorder.

"And as of the end of last year, the number of domestic milk tea shops has soared to 410,000, a year-on-year increase of 71%.

"Also, don't think that these milk tea shops are not profitable if there are too many stores and fierce competition."

"In fact, the profits of this milk tea shop are quite considerable. According to a previous report by a research institution, the current milk tea market capacity in my country is almost 100 billion yuan per year."

"And this market size is still growing at a rate of 20% per year."

"This is mainly related to my country's increasingly perfect urbanization process, as well as the post-90s who are becoming the main consumer force, and the post-00s generation."

"The upgrading of consumers' group and changes in consumption concepts have also become the main opportunity for the explosion of the chain beverage market..."

Kobayashi talked freely, while Xiao Feng and the others looked at each other.

In the past, they only knew that Kobayashi had several milk tea shops, but they didn't expect that this guy had such a deep research on this industry.

At this time, Kobayashi also noticed that everyone looked at him strangely. After talking about a set of data, he scratched his head awkwardly.

"This is not a while ago, my wife had to clamor for starting a business. My mother just made milk tea, so she said that the two of them were together."

"At that time, I also felt that the competition in this industry was too fierce and it seemed that it was almost saturated. I was not willing to do this industry."

"So, I conducted some investigations into this industry in private, and this investigation scared me."
Chapter completed!