776 Celebrity chefs
I wish you all the family happiness during the Spring Festival and good health! Good luck and all the best!
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There is still one week left to Famous Chef Manufacturing to hold its third investment conference, and this investment conference is different from the previous two times.
The first two times were just external publicity that the national investment promotion franchise conference, and this time the celebrity chef manufacturing has put the banner of global investment promotion conference.
This kind of shouting is naturally hope to attract enough attention, and the higher the heat, the better.
This time, they didn't invest a penny themselves, so someone took the initiative to help them set the pace online, making famous chefs on the hot searches, which is naturally a good thing.
Xiao Feng even wondered if he should find this internet celebrity and signed a contract with her directly, so that she could add more efforts in the next few live broadcasts to praise the famous chef manufacturing.
But this idea just flashed. After all, the status of famous chefs now is different from before, and they don’t need to take such a path at all.
Xiao Feng smiled and put down the tablet in his hand: "Okay, let's get back to the point! Today's meeting agenda... OK, Xia Hongtao, come and report it first!"
"Yeah, OK!"
Since Xiao Feng came back, Xia Hongtao has not had much chance to perform well in front of Xiao Feng. He naturally has to perform well in the conference today.
"Just always do this. According to our statistics, after a period of development, as our celebrity chef manufacturing has been operating in franchise stores across the country, there is a serious shortage of dine-in seats in the store, which has led to the gradual increase in our takeaway business. After a recent visit and survey across the country, we found that the takeaway sales of our franchise stores across the country have accounted for 40% of the total sales, and are still showing an upward trend..."
Xiao Feng nodded frequently after hearing this. The fast-paced life now makes many people less and less likely to eat outside, and more and more people like to order takeout at home.
Especially when you want famous chefs to create such a celebrity fast food restaurant, the store will be crowded every time it is at the peak of dining. The long queues in front of the ordering table happen almost every day, and after getting the meal, you have to find a seat.
This has led to many people who like to order takeaways made by famous chefs and are unwilling to dine in at famous chefs' manufacturing stores.
"...After all the time we have been in the takeaway field, have we been working with Liangtuan? These two companies have cooperated. However, as our operating performance continues to improve, the commission fees and advertising fees issued to us by these two companies are also rising steadily. If they do not agree to them, they will threaten by stopping advertising and traffic, which has seriously affected the interests of our franchise stores. Franchise stores in many places are very miserable to the high fees of these two companies, so I think it is time to organize our own takeaway delivery team."
Xia Hongtao made his first proposal, and Xiao Feng nodded frequently after hearing this.
Earlier, several major domestic takeaway giants were fighting together, and every family spent money to subsidize consumers, but now the two companies left dominate the market, in order to make the report look good, they began to squeeze merchants at the extreme.
These guys charge delivery fees like customers and charge the same fees as merchants. They also let merchants promote promotions at all times, which often makes merchants lose money and make a lot of money. Many merchants are made so angry that they dare not speak out.
And once they choose not to cooperate with them, these guys will even go to the merchant to threaten the store, which is like an online landlord.
In recent times, these two takeaway companies, especially Liangtuan, have been frequently exposed to negative news on the Internet.
Xiao Feng also has some understanding of their situation. Recently, after reading many negative news about these two companies on the Internet, he has a very bad impression of these two companies.
"Then tell me, how much commission will they have to pay from our store for each order?"
Xiao Feng frowned and asked. To be honest, from the beginning, he had no good impression of these two takeaway companies lying on Shang Hu's body and sucking blood.
"Before, it was 20% per order, but recently it has been even more excessive in commission per order to 26%. It is said that because the economic situation this year is not good, they are trying to increase their profits."
"Bastard, they really regard themselves as the online landlord!"
Xiao Feng couldn't help but slammed the table in anger, giving them 26% of each order for free? Why didn't they grab it?
"We have such a large order volume every day, don't they have any discounts?"
"We also organized people to talk to them about the group purchase price, but they never let it go. And we often let us give in to the profits and engage in activities, which often makes us lose money and make a lot of money! So we think this is not enough. Why are they making money in vain?"
Xia Hongtao also gritted his teeth when he said that what these two major takeaway companies do is equivalent to paying money directly from their company's pockets.
"Well, this will not work! Let's organize a special takeaway team! Don't Jingongmen and Kaifeng cuisine have their own Maile delivery and Zhai Express delivery? We also organize a takeaway team!"
Xiao Feng said with a cold face that their celebrity chefs have invested a lot in advertising, and there is no need to connect to the advertising interface of the takeaway APP.
Damn, forcing my company to lose money and gain publicity, this is not an advertisement for famous chefs, it is entirely an advertisement for these two takeaway apps.
They are taking advantage of the benefits created by famous chefs to give favors!
In the past, famous chef manufacturing was not very famous and was in rapid expansion, so it may be impossible to do without them, but now the trend of famous chef manufacturing has been established.
It is already the No.1, the No.1, the best Chinese fast food in China, and it has a reputation. Do you still need it?
It doesn’t cost much to raise a few takeaway workers, so I will call on TV and the Internet by myself.
It is enough to use the money you have given away for free to do this. Why bother to let you take advantage?
He didn't expect that these two takeaway apps would cause such great harm to them. Now that he knows, he naturally does not allow them to continue doing this.
"Well, after Mr. Xiao, I learned about the situation before, I had a meeting with Mr. Zhou and Mr. Tian and others to discuss how to form our own takeaway team. But I think we have to start with the mobile app first, we have to make a small ordering program first, and cooperate with several domestic electronic map suppliers, so I have recruited some computer people to do this project..."
Xia Hongtao was a little confident when he said this. After all, he was a bit suspicious of his own decision.
However, Xiao Feng nodded after hearing this, and did not care about what he had taken his own actions. Instead, he knocked on the table happily.
"Well, you did a good job in this matter. Since you have decided to break off relations with them, let's do it yourself. By the way, how many people have you recruited? Is there enough staff? How is the current project progressing?"
Xia Hongtao saw that Xiao Feng was not angry, and even affirmed his thoughts, and he became excited.
"There are almost fifty people in the project team at present, and the project progress is very fast. The main thing is to import the map and mark each of our branches. The delivery range of each store has been determined. However, after referring to the ordering software of Jingongmen, we felt that our software is still a bit thin, and we still need to add various packages, promotional discount activities, etc. Details need to be improved. In addition to the later maintenance, as well as docking with other software companies, negotiating cooperation business, etc., I think this department needs to recruit another 300 people, because some customer service is needed later..."
The famous chef group now has only about one thousand people. Xia Hongtao has to recruit more than 300 people as soon as he opens his mouth, which will bring a lot of personnel expenses to the company.
Xiao Feng was silent after hearing this, and Xia Hongtao immediately continued.
"Mr. Xiao, we have also calculated that although we have recruited so many more personnel and even recruited a lot of takeaway delivery personnel, considering that we can save the expenses of giving two takeaway APPs, we not only did not lose money, but also made more than 40% profit..."
After hearing what Xia Hongtao said, Xiao Feng was speechless.
With so many personnel expenses, they not only did not lose money, but also made money. This shows how dark the two takeaway apps are.
Every year, just from their famous chefs, I'm afraid that the wool you get is gone.
"Okay, let's leave this matter to you. We will set up our own takeaway delivery department and complete our own APP as soon as possible! By the way, have our delivery software named? And the promotion of this APP, do you have any ideas?"
"Well, we have a few ideas for the name of our takeaway app. The first choice is celebrity chef delivery. We have also thought about promoting and cooperating with Penguin and Fuqianbao. After all, their traffic is the highest in China. For example, Jingongmen and Kaifeng Cuisine have cooperated with them and implanted their own ordering mini program in their program."
When Xia Hongtao said the name of this APP, Xiao Feng nodded, and the famous chef gave it to him! Well, it's not bad, it's all simple and clear!
But when it comes to working with Penguin and Fuqianbao, two top software giants in China, he is a little confused.
These two are shareholders of Liangtuan, and the other is a shareholder who is full. We are not cooperating with the companies they invest in now, and we also publish our own ordering app to compete with the companies they invest in.
Then you still want to cooperate with the big guys behind these two takeaway apps. Is this possible?
Don't go there then, and be slapped in the face by them again!
"Ha, don't worry, Mr. Xiao, we naturally have a response plan. Penguin and Fuqianbao are indeed the two top software giants in China, but we also have our own advantages. I have initial contact with their person in charge, and they are also very interested in our cooperation!"
Chapter completed!