I wish you all the family happiness during the Spring Festival and good health! Good luck and all the best!

*********************

Xia Hongtao's words successfully aroused Xiao Feng's interest. He looked up at Xia Hongtao: "Oh? Come and listen!"

Although the celebrity chef group has grown very rapidly, the current asset scale is actually only tens of billions.

Even if you get it to the capital market and blow bubbles, you can only blow it to hundreds of billions.

Penguin and Fuqianbao, the two overlords of the domestic software industry, can be calculated in units of trillions when it comes to asset size.

The celebrity chef group has little arms and legs, and he really can't figure out why these two people are interested in cooperating with celebrity chef manufacturing.

What's more, celebrity chefs are interested in fighting against the takeaway company they support? Isn't this a dismantling of their stations!

"Mr. Xiao, in fact, our famous chef manufacturing also has its own advantages. It is true that these two software giants are giants in China, but in the international market, their influence is very limited. Although the asset scale is not small, their influence is basically limited to China and Southeast Asia. In developed regions such as Europe and the United States, their influence has always been limited. Although these two companies have been actively expanding the markets in Europe and the United States in recent years, unfortunately they have always had limited results..."

When Xia Hongtao said this, Xiao Feng understood it as if he had been enlightened.

"You mean, they are actually very envious of our customer viscosity!"

Xia Hongtao couldn't help but give Xiao Feng an admiring look. He is worthy of being a big boss. His mind just turns quickly and he can be easily penetrated at a glance!

"That's right! The reason why our famous chef manufacturing can rise in the fast food industry so quickly is because of our strong customer viscosity. Not only in China, but also abroad. Those foreigners, as long as they eat it once in our fast food restaurants, will have a second and third time. According to statistics, our famous chef manufacturing fast food restaurants in Europe have the highest customer loyalty and viscosity in the local fast food industry. The cost of developing a new customer is much lower than that of these Internet industries."

Xia Hongtao was very polite, and Xiao Feng nodded frequently after hearing this.

"Our planning department has done statistics. Our celebrity chef manufacturing has not developed a new customer, and the average cost is 30 yuan. For every new customer in the Internet industry, it requires at least 100 to 150 yuan. Moreover, our viscosity is very high, so this has become our advantage and a bargaining chip for us to negotiate with these two giants!"

Xiao Feng fully understood what Xia Hongtao meant.

"They implanted our ordering program into their program to attract traffic for us. We will attract traffic to European and American fast food restaurant customers..."

"Yes, these two companies have long tried their best to develop the European and American markets. And they have long been disgusted with our more than 100 branches in Europe. Recently, they have heard that after we opened branches in Southeast Asia, Japan and South Korea, their willingness to cooperate has become stronger."

"Haha, then you said, if they knew that we would have franchise stores in North and South America this time. What would they think if they opened at the same time? Will they give us a big discount?"

"Absolutely, if we let them know that we have hundreds of franchise stores in South America and North America at the same time, we can take the absolute initiative in negotiations with them."

Xia Hongtao became more and more excited as he spoke. If he could cooperate with these two software giants, the status of famous chefs in the future would be fulfilled.

"Okay, I'll leave this matter to you with full responsibility."

Xiao Feng made a decision on the spot, and this project was launched and left to Xia Hongtao for responsibility.

Xia Hongtao sat upright with a red face: "Don't worry, Mr. Xiao, I will definitely do this for you."

"Well, then I'll wait for your good news. Well, let's go to the next stage, Tian Qing, come and report..."

When Tian Qing heard Xiao Feng's name, he immediately sat upright. In fact, among the senior executives present, she had the highest education, even Xia Hongtao's education was not as high as hers.

In the years since she joined the company, Xiao Feng has always trusted her and has been working hard to make suggestions for the company. This time she feels that she has finally found a breakthrough point for the company.

"Mr. Xiao, in recent times, my colleagues from the Planning Department and Mr. Lin have been running the market across the country to investigate the operation of our franchise stores across the country. As a result, we found that under our series of combined promotions, the profitability of each of our branches has increased to varying degrees. The minimum profit can also increase by 20%, and the maximum profit can increase by 50%.

Xiao Feng kept sliding the tablet computer in front of him, with a series of detailed data and charts on it. These were data collected from the country by Tian Qing, following the planning department's team.

In this era, if you want to run a good store, you don’t just rely on a photo of your brain and take new tricks. You must rely on market research and have first-hand data, and then based on the data changes, you can tell which business strategy is right and which is wrong.

In this way, you can ensure that the company runs smoothly and freely. The business model of sitting in the office and giving guidance in the past has completely fallen behind.

"... And our performance is mainly due to the new fish packages we launched and the canned fish packages we sold. But that's not all. We have another profit growth point, which is the continuous launch and updated children's packages we have..."

"Wait, what did you think? Children's package? Are we constantly updating children's packages?"

Xiao Feng couldn't help but interrupt Tian Qing and asked, if the newly launched fish sets and canned fish can bring a large number of new customers and traffic growth to famous chefs and famous fast food restaurants, he could understand.

But children's packages can actually become the hot spot for profit growth?

The most important thing is that he really doesn’t know that their children’s set menu has been updated!

Tian Qing smiled when he heard Xiao Feng's question.

"Actually, Mr. Xiao is like this. Our children's package is actually ABC, but what we are constantly updating is the toys delivered by our package..."

Tian Qing's answer really made Xiao Feng feel stunned.

In a year, he spent most of his time in another world. He returned to China for a few months and went to South America for one-third.

The company's operations mainly depend on Zhou Jing, Tian Qing and others, and Tian Qing and Xia Hongtao were in charge of the operation department. He didn't know much about the operation methods they planned.

"Uh! Actually, that's it. After last year's investment promotion and franchise conference, we have been looking for popular cartoon IP projects in China and collaborating with each other. We made those cartoon characters into dolls and added them to our children's package. This event was very popular once it was launched. The most successful collaboration last year was with the domestic animated blockbuster "The Third Prince". We not only cooperated with the crew, but also invested 10 million in this movie, which also brought us rich returns..."

Tian Qing's words completely shocked Xiao Feng: "What? We have a collaboration with "The Third Prince"? It's the most popular animated film last summer? Is it invested 10 million in them?"

"Yes, Mr. Xiao, you were not in China at that time, and the project was made by Kajia, Mr. Ka!

Tian Qing thought Xiao Feng was angry and quickly explained, but he didn't expect that Xiao Feng was not angry, but was also very happy.

"Okay, I'll be relieved if you can make such a decision. OK! By the way, you can talk about this project carefully."

"Uh! Actually, this is also an idea that I came up with inspiration from my old boss. Mr. Xiao, do you know what is the most profitable thing about Golden Arches?"

"Hmm? Isn't it their burger?"

"You are wrong with Mr. Xiao. In fact, the most profitable department of Jingongmen is their toy department! Jingongmen is not only a world-class fast food restaurant, but also the largest chain toy seller in the world!"

"What? The world's largest toy dealer, isn't Disney? Not Hasbro? Not Toys R?"

When Xiao Feng heard Tian Qing's statement, he was completely shocked. He had always thought that he would go directly to the largest children's toy dealers, and these are the ones!

But the golden arch that suddenly appeared completely shocked him!

"Well, maybe in terms of profit, those companies will be higher than Golden Arches, but in terms of scale, they are definitely the highest in Golden Arches. I still remember their latest statistics in the year I left Golden Arches. That is, the year before yesterday, they sold as many as 4 billion children's packages, and there were 1.8 billion toys sold..."

This data silenced everyone present because the data sounded so scary.

"Golden Arch has 35,000 stores around the world, and their children's packages have been sold for more than forty years. As early as 2012, the number of toys they sold exceeded the Toys R Us and Wal-Mart combined. By last year, according to the statistics I obtained, the profits from their children's packages and toys accounted for 20% of their annual net profit!"

"hiss!"

When everyone present heard such data from Tian Qing Daily, almost everyone present took a breath.

Sure enough, the old man is right, children’s money is the best to make!

"It was also influenced by them that last year we began to look for suitable cartoon IPs in China, and finally reached a cooperation intention with the producers of "The Third Prince" and even invested in their movies. This movie did not disappoint us. Not only was the hit animation last year, the national box office exceeded 4 billion, but it also led to a wave of cartoon IPs..."
Chapter completed!