I wish you all the family happiness during the Spring Festival and good health! Good luck and all the best!

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"Because we sell children's meals, we will pair them with a doll of the third prince or a doll of the dragon. Although each set meal costs ten yuan to increase the price, our children's meals were still very popular during that time, and sales soared. Even many adults who liked that movie would buy children's meals specifically to search and collect dolls!"

Xiao Feng really doesn't know much about these things introduced by Tian Qing.

Because he had to travel between the two worlds frequently, and after the second half of last year, he had already put most of his work focus on the sunburn and burn hospital.

At the end of last year, he went directly to South America and went there to help Chen Yonglu grab territory, so he didn't care much about the famous chef's manufacturing site.

In his opinion, this company has already been on track and various rules and regulations have been improved day by day. In addition, there are trustworthy people like Kajia and Zhou Jing who are in charge. He can be confident that he can be a hand-off manager.

So he hasn't paid much attention to the operation of the celebrity chef group in the second half of the year, and he doesn't even know what business strategies and means Tian Qing and the others used.

What Tian Qing said today is like investing in the animated movie "The Third Prince", making dolls, promoting children's packages, etc., he really doesn't know.

At this time, he nodded repeatedly after listening to Tian Qing's report.

"Very good! You guys do it very well! By the way, the toys we make must be of quality and do not use any bad materials. You must grasp the quality control well so as not to be criticized!"

Xiao Feng then said, he had never eaten the children's set meal made by a famous chef, but he had really eaten the Golden Arch.

It was when he was working in Beijing, and he had a girlfriend at that time. His girlfriend really liked Cherry Maruko's doll.

At that time, Cherry Maruko cooperated with Jin Arch, and was paired with Maruko's dolls when selling children's meals in mainland China.

It is said that sales were very popular back then. His girlfriend even took him to eat the Golden Arches children's meals in order to collect dolls. During that time, the Golden Arches children's meals made him feel shady.

But to be honest, his impression of the toys paired with Golden Arches children's meals is really not very good.

Some of the very simple and rough small toys are even obviously made of recycled plastic waste, with a strong and pungent smell and very poor quality. They will break if they play for a few times.

It seems that it was not until the last two years that they have improved quality control and have barely passed the quality of the toys they sell.

But he estimated that the toy was only a few cents per unit, but it was ten yuan per unit to get the Golden Arch.

You have to buy more than one billion such toys a year, so it’s no wonder they can make a fortune by selling toys.

"Please rest assured that Mr. Xiao, because our children's dolls have just begun to be launched, so we have very strict requirements in terms of quality control. Outsourcing manufacturers dare not fool around in this regard. Our previous series of dolls in "The Third Prince" has caused a craze for pursuit because of their realistic image and excellent quality. Many consumers even come to our store to have dinner in order to collect a whole set of dolls!"

"Haha, that's good, then do you have any other plans next?"

"Well, Mr. Xiao, after all, we started late, and the most popular cartoon IPs on the market have basically chosen to cooperate with Golden Arches or Kaifeng cuisine. For example, Thomas Train, Teddy Bear, Snoopy, Cherry Maruko, Transformers, Doraemon, we started too late. However, we are also actively developing our own IPs belonging to our celebrity chef group. We are also investigating several domestic animation projects to strive to cultivate a new generation of popular animation IPs."

"Well. This one can be found! I see that many toys in the Golden Arch and Kaifeng dishes are developed by them themselves."

"And because we had a happy collaboration with the producer of "The Third Prince" last time, we later followed up with a movie "Jiang Taigong" at the end of the year. It is expected to be launched this month..."

"Okay, no problem! Let's leave this to you to follow up!"

Xiao Feng waved his hand and bought fast food and toys. These are all familiar paths that others have made in the Golden Arch, so there is no reason not to follow up.

Although the store size of famous chefs is far from the Golden Arch, aren’t they catching up now!

This time, we have to open a total of 3,000 stores in China and abroad. In this way, they have more than 5,000 chain stores worldwide.

Although it cannot be compared with a giant like Golden Arch, it has achieved some success.

With a store, you naturally need to expand your business ideas. While buying fast food, it is naturally good to pair it with some toys, and the profit is not low.

"In addition, Mr. Xiao, in recent times, the R&D department of our cooking package factory has also jointly developed and launched several new products, such as self-heating hot pot, self-heating rice set, several different canned fish, canned beef, and even bottled juice, which have been launched one after another. We do not intend to promote these products to supermarkets at present, because the store fee is too high, but we have so many stores in China, and we plan to sell them in stores."

"Hmm? Is this OK?"

After hearing Tian Qing’s proposal, Xiao Feng was also a little confused. After all, they make fast food. You can consider buying toys or something, but you still sell these fast foods. Is that good?

"Mr. Xiao, the reason why we made this decision is because of the differentiated business philosophy. We have so many stores, why are we not fully utilized? And the reason why we make this decision is not easy to draw conclusions. Firstly, it is because our stores have sold canned fish on behalf of others, and the sales are particularly good. Secondly, it is because these fast foods are actually not in conflict with the fast foods we sell. These foods are very suitable for travel or to stock up on food at home."

Tian Qing continued to explain, Xiao Feng agreed with this when talking about differentiated management.

"The most important thing is that we can use this piece as a new profit growth point and write it into our brochure, thereby increasing our franchise costs. Moreover, when we decorate the new franchise store, we will require the decoration of ten square meters of walls, so that we can not take up space, but also install and sell it in the showcase. Only sell our own products..."

When Tian Qing said this, Xiao Feng finally nodded.

The main topic of today's meeting is to finalize the franchise fee for this franchise conference.

Previously, Zhou Jing and his other executives also had different opinions. Some wanted to maintain the same franchise fee as last time. After all, the franchise fee they launched last time is no longer low.

But some people disagree. Those who want to raise prices, such as Xiao Feng and Hetian Qing, are representatives of this faction.

Because of the fish set and their series of operations, the more than 2,000 franchise stores manufactured by celebrity chefs last year have almost all experienced a growth in profits compared with the previous year.

In a year when the economy was declining significantly and money was extremely difficult to make, other companies were thinking that it would be good to be able to ensure the same profit as last year.

But the profits made by their celebrity chefs not only did not decline, but also ushered in more than 20% growth, forming a trend of upward trend.

Shouldn’t such fast food companies increase the franchise fees?

According to Xiao Feng's judgment, even if he increases the franchise fee by ten points this time, there will be people who will flock to it.

So the main purpose of today's meeting is actually how to convince everyone to accept his franchise fee of ten points, and how to find a reasonable excuse that everyone can accept!

You can't just raise the price without explaining anything, right?

Although franchisees will also accept it with their noses, it will always affect the cooperation between the double-country.

So you still have to think of a few words. If you say that your profit has increased, you have to list the growth points!

Also, you have to describe the future for everyone, draw a pie, and say that our profits will continue to rise next year, and the growth point of profits will be placed on XXX, so you have to convince everyone.

At this time, Tian Qing proposed the concept of selling fast foods in this generation, which made up for this gap very well!

So this matter is decided...

*********[Biquge 5200 www.bqg5200.co]**

"It's out, it's out..."

Guan Jinghe rushed into A Fei's room with two manuals. After waiting for a few days, the latest version of the franchise manual was finally released.

This chef is indeed kind-hearted. Just like the last investment promotion and franchise conference, he issued the investment promotion manual three days before the conference was officially held.

However, compared to the last time, the manual was distributed more formally.

First of all, you must be a resident living in the Peninsula Hotel, and you must also be a merchant who intends to join the franchise before you can collect it at the hotel front desk with your ID card and invitation from the franchise conference.

Yesterday, the two received a notice saying that the manual was issued today. Early in the morning, Guan Jinghe took their ID cards and went downstairs to line up. This row lasted for more than an hour, and then he got the franchise manual triggered by the celebrity chef group.

Guan Jinghe took out one and threw it to A Fei who was leaning on the bed, and he himself lay directly on the sofa in the living room with one.

This manual is still as exquisite as last year's, printed on the coated paper and the thickness is even a little thicker than last year's.

However, Guan Jinghe didn’t have the intention to read the previous content, but turned to the third part, the franchise fee!

As a result, when I saw this, my original beautiful mood immediately became less beautiful. The reason was very simple. The franchise fee of famous chefs manufactured has increased across the board again!

"I lost it. The franchise fee for first-tier cities last year was only 4 million yuan, and I will have to play 500 yuan this year? It's a million yuan? This chef is too dark to make it!"
Chapter completed!