Follow Tangni to the office.

An Ran saw Li Yuan coming in and immediately stood up to greet him.

Li Yuan quickly bent down slightly, shook hands with An Ran, and then sat down on the sofa.

Tangni poured the tea and went out.

An Ran sat next to Li Yuan, "Mr. Li, tell me what you think."

Li Yuandao: "Teacher An, I won't hide it from you. This time I come to advertise for your program because I am determined to win. For no other reason than to bring my beverage company back to life!"

"If the advertising fee of more than 200 million cannot achieve the expected results, my only option is to go bankrupt and jump off the building!"

An Ran nodded, and the shopping mall entered the battlefield. There were intrigues, swords and swords, and if you were not careful, you would be doomed.

What Li Yuan said is absolutely true, he knows about Sun Drinks.

It's a relatively small company that produces functional drinks, but its sales don't seem to be very good.

I often see piles of them on sale in supermarkets, which obviously means things are not going well.

Li Yuan sighed and said: "Functional drinks, because of the addition of taurine, are much more expensive than other drinks. If the price is low, you will lose money, but if the price is high... the sales are not good, and everyone accepts this thing.

Not very high!"

"To tell you the truth, I have been struggling until now, and I don't know how long I can hold on!"

An Ran nodded.

Functional vitamin drinks were the first to be made by one company on earth, and sales were very impressive.

But then they popped up like mushrooms after a rain, and they all tasted the same. They tasted good, but they were too homogenized.

In the end, few people will survive.

Now Sun Drinks is facing the embarrassing fact of low public acceptance.

Drinks are priced too high and are incompetent for the masses to accept.

And the taste is just that, there doesn’t seem to be anything outstanding about it.

What everyone cares about first is the taste, and then the so-called function.

An Ran nodded and said: "It's indeed a bit embarrassing!"

"So, I'm wondering, Teacher An, if you can help me. Although it's just a product placement, I want to ask Teacher An to help me plan it myself!"

An Ran nodded, "No problem!"

Li Yuan was overjoyed. He didn't expect An Ran to be so easy to talk to, and he agreed as soon as he mentioned it.

An Ran said: "I also know something about functional drinks, they are mainly used to refresh the mind!"

"Yes, we also follow this idea in advertising, but it seems that the effect is not very good!"

An Ran smiled and said: "How about deeper? Let's summarize it as getting rid of fatigue..."

"This..." Li Yuan said a little puzzled: "What's the difference?"

"Of course there are differences!" An Ran smiled and said: "This is an essential difference. Refreshing and refreshing belongs to the category of metaphysics. How to refresh? How to refresh? There is no prescribed limit. No one can say, and you can't

It’s hard to explain, but getting rid of fatigue will give people an intuitive understanding!”

"When you are tired or sleepy, drink the sun to refresh yourself and get rid of fatigue!"

Li Yuan chewed it carefully, his eyes became brighter and brighter, "Good! So good! So good!"

An Ran's casual words gave him an enlightenment, as if a window had been pushed open in front of him.

"I think this sentence would be great as an advertising slogan!" Li Yuandao: "Teacher An, can you give me this advertising slogan?"

An Ran smiled and said: "Of course it's no problem. You can put it on the packaging in the future. This is my gift to you."

Li Yuan was overjoyed and held An Ran's hand. He was so excited that he didn't know what to say.

An Ran smiled and said: "This is the first step. The second step is to implant the program's advertisements. Other implants are given to two shots at a specific time. For you, I will implant it for you throughout the entire process!"
p>

Li Yuan was stunned for a moment, then showed a look of ecstasy.

If it is a full implant, the effect will be different.

It’s not much worse than title advertising and exclusive sponsorship.

An Ran tapped her fingers lightly and said: "Moreover, you have to make people remember it right away... Well, let me recommend a spokesperson for you!"

"Ah?"

It's not that Li Yuan doesn't want to find endorsements, but... he can't afford much money now.

If it is endorsed by a third- or fourth-tier celebrity, the quality of the drink will not be high, and it will not promote sales, but will be counterproductive.

But if the second line is upward, then under the current circumstances, he cannot afford the endorsement fee.

More than 200 million have fallen into Enron's pocket.

Even if he pays out several million, it will be too much for him, and it may become the straw that breaks the camel's back.

Li Yuandao: "It's good, but the endorsement fee... I'm afraid I can't give you much."

He glanced at An Ran and saw that those recommended by An Ran must have good relationships with him.

Damn it!

Li Xinying, Gu Qingyin? Zhou Yilun? Sun Liren!

These are all king-level figures, and if they say anything, they will get millions of dollars in endorsement fees.

Can he afford it?

An Ran smiled and said: "Don't worry about this, just sign a commission contract with him. For a can of drink... give him a commission of 10 cents!"

"A dime?"

"Is this...is this a bit too much?"

What he calls excessive is not giving too much, but giving too little. His sales this year are not very good.

There are only a few million bottles in total. If you add them all up, the commission will be up to several hundred thousand. With such a small amount of money, I am really embarrassed to hire someone to endorse it.

An Ran waved his hand and said with a smile: "It turns out that our celebrities only get paid to endorse. As for the sales of your products, we don't care after taking the money!"

"It's different now. With this method, celebrities will have to worry more, at least contribute a little bit, and be tied to the product, which is the embodiment of their own value. How much they can get is up to them!" <

/p>

Li Yuan hesitated: "Is this possible?"

"Of course it can be done!" An Ran smiled and said: "You know, Yuan Hai, the scapegoat in the first issue!"

Because Yuan Hai's performance in the first period was too outstanding, the Internet now calls Yuan Hai the "King of Blamemakers", and some people call him the "Sleeping God"!

With his ecstatic sleeping posture on the show, Yuan Hai is already a leader among the top tier, ranking straight into the top ten.

Li Yuan was stunned for a moment, "Yuan Hai is a top-notch person. With my little money, people probably don't like me."

An Ran smiled and said: "Don't worry, I will guarantee this for you, and the contract is a flexible contract, which is also good for him."

Li Yuan nodded. If An Ran spoke, Yuan Hai would definitely not refuse.

But the favor he owed to An Ran was huge.

Li Yuandao: "Teacher An, to be honest, I really don't know how to thank you!"

An Ran waved his hand and said: "Produce your products well. Functional drinks have filled the gap in the market and are promising. You can think more broadly and develop other products..."

Li Yuan was stunned for a moment when he was told by An Ran. Do you know the beverage market?

He suddenly became interested and moved forward, showing a look asking for advice.
Chapter completed!