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Chapter 1148 Thinking determines growth

 An Ran smiled and said: "Functional drinks can only refresh the mind? Get rid of fatigue?"

Li Yuan somewhat understood what he meant, "What do you mean..."

An Ran said: "We can also produce drinks that supplement electrolytes and vitamins. Now people live a good life and there is no shortage of money!"

"A drink costs 35 yuan a bottle. It's not a big deal. What do they focus on?"

"What is it?"

When An Ran said this, Li Yuan seemed to have entered another world. There seemed to be something in front of him, but it was always shrouded in a layer of mist.

An Ran said: "If you have money, of course you want to be healthy!"

"The market for this kind of healthy beverage is huge, and you can see that Wahaha and Nongfu are already working on it, but they haven't thought so much about it yet."

Li Yuan nodded.

Now everyone knows that consuming too much sugar is bad for your health.

Whether it is Nongfu or Wahaha, they can defeat Coke and become the top two in the domestic beverage market, all because of the concept of health.

Nongfu's mineral water is mainly natural and has completely overturned the purified water that once dominated the market.

Wahaha was the first to initiate changes in sugar-free drinks, and also released pure tea drinks, with impressive sales.

An Ran smiled and said: "Think about it for yourself, given a bottle of Coke and a bottle of Nongfu Mountain Spring, which one would you like to drink?"

"Of course it's Nongfu Shanquan!" Li Yuan answered without thinking.

If he were a young man, he would probably choose Coke, but at his age, when he needs health, why would he choose Coke?

"Then if you were given a bottle of Nongfu Spring and a bottle of electrolyte-replenishing drink after exercise, which one would you choose?"

Li Yuan slapped his thigh and said, "I understand!"

"We launch targeted functional drinks, some to replenish electrolytes, some to replenish vitamins, some to replenish physical energy, and some to refresh the mind!"

"Yes!"

An Ran said: "The taste of drinks is one aspect, but now everyone pays more and more attention to health. Whoever seizes health will make a fortune!"

"I understand, I understand!" Li Yuan said sincerely: "Teacher An, you saved my life!"

Then he was stunned, then smiled bitterly and said: "What you said is feasible, but I don't have that much money to invest!"

A beverage production line has invested tens of millions, but he simply can't afford that much money now.

An Ran smiled and said: "You have two choices. I can guarantee that your Sun Drink will be a big seller this time. When you have money, you will invest!"

"Second, you can just find someone to invest!"

Li Yuan thought for a while, looking for someone to invest?

Wait until you make money before investing. That’s too late. Market opportunities are fleeting. What you can think of may not be something others can think of.

In particular, the two major groups, Nongfu and Wahaha, are developing new drinks every day, and they have already begun to produce healthy drinks.

With extended thinking, it is easy to switch to this.

By the time he gets his funds back and is working on it, the market may have been taken up by others.

You must find someone to invest.

If you want to find someone to invest...it's really not easy for people in the Sun Company to talk very softly.

While he was thinking about it, he suddenly slapped his head, isn't Enron the best investor?

So, he said: "Teacher An, how about you invest?"

Me?

An Ran just had a whim and told him everything he knew on earth.

As for whether it is good or not, and whether it can be done, the specific operation depends on him.

I just gave him an idea.

He really has never thought about investing in the beverage industry. After all, he already has enough money and is very busy, so he has so much time to think about other things.

But when Li Yuan said this, he was really ready to move.

An Ran thought for a while and said: "As for me, I do have the money... but I have to let someone go and conduct an on-site inspection. If possible, I will invest 100 million!"

100 million!

A small filling production line requires at least one million dollars in capital.

This is a small one!

If a manufacturer like them adds up all the production lines in the entire factory, it can be called a complete production line, and the investment will be at least tens of millions.

In addition to the factory buildings, upstream and downstream supporting facilities, if they are higher-end, there are also other auxiliary facilities, all of which can cost tens of millions.

Enron's 100 million is the configuration of two or three large-scale production lines.

This is already pretty good.

If Enron's plan is feasible, within two or three years, Sun Beverage will surely develop by leaps and bounds, emerge as a new force, and become an opponent that Wahaha and Nongfu will not dare to look down upon.

Moreover, functional drinks have a longer life cycle than other drinks.

Ordinary drinks, except for mineral water and cola, will be abandoned by the public in two or three years and become a thing of the past unless they sell particularly well.

Functional drinks are different. Taste is one aspect, and function is another aspect.

An Ran said: "If this investment is finalized, I hope you can invest in two beverages focusing on vitamin supplements, called...daily vitamin C!"

"Daily Vitamin C?" Li Yuan was stunned for a moment, then exclaimed: "This is good!"

"Just from the name, people subconsciously think that they need to supplement their daily vitamin content!"

An Ran smiled and said: "Two flavors, lemon flavor and orange flavor."

"..."

Li Yuan was speechless, he had even thought about the taste?

"Teacher An, is there anything particular about the taste?"

"Of course!"

An Ran said: "Both lemons and fresh oranges are slightly sour. Fresh oranges are sweeter, but lemons are more sour. Moreover, these two fruits have higher vitamin C content. At the same time, the sweet and sour taste is the most popular taste among the public."
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Li Yuan suddenly realized it, and he fell to the ground in admiration, "Teacher An, what you said made me think you were a professional in making drinks. I don't even know these skills."

I didn’t know this until I was on Earth.

Orange- and lemon-flavored drinks are the most popular flavors.

Generally, when a drink comes out, these two flavors will be launched first, and then other flavors will be added based on the market response.

An Ran said: "These two flavors should not be too sweet, just a little sweet, and they should not contain sugar."

"If there is no sugar, what should we use instead? Most of them use aspartame to replace the sweetness."

"Chemically synthesized things are unhealthy for the body, and drinking too much will not do any good. Since we focus on healthy drinks, we can't use unhealthy things!"

An Ran said: "There is a natural sweetener called stevia, have you heard of it?"

"No!"

Li Yuan was confused. He had been making drinks for so long and had never heard of such a thing.

An Ran was also a little dumbfounded.

Don't talk so much yourself and point out others for so long. In the end, there is no such thing as "Stevia" in the world. That would be embarrassing.
Chapter completed!
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