After An Ran left, Spear knocked his head and called up the box office to study.

"Ready Player One" grossed 68 million in the three days of the weekend, becoming this week's box office champion.

"Face" is not far behind, with 64 million.

This is a very rare thing.

It is rare for two movies to hit the box office so closely, and both are on weekends.

Everyone has different tastes. No matter how good a movie is, there will always be a winner or loser.

"Face/Off" was a hit, and Uncle Cage and Travolta's popularity rebounded with this movie. Within three days of its release, the number of fans increased by more than three million.

The gap between the box office and "Ready Player One" every day is extremely small.

"Face" was widely praised for its plot, but "Ready Player One" is a sensory stimulation and visual effects blockbuster.

The two movies are inextricably competing in the market.

It's hard to say who wins and who loses.

Spear carefully looked at the attendance rate and sneered at the corner of his mouth. The attendance rate of "Face" was higher than that of "Ready Player One".

Because "Ready Player One" has done well at the box office, its film schedule has always been higher than that of "Face/Off", but the two are about the same.

But An Ran holds the largest theater chain in Xizhou.

I have this kind of thing in my hand, but I don’t know how to use it.

As long as the ARM theater chain increases its film schedule a little, it can leave "Ready Player One" behind. It's a pity that this guy is still stuck in the past and is still acting like a gentleman at this time.

Not being willing to add extra credits to your movie is simply a retard.

"Sooner or later, you will die for your principles!" Spear sneered, and immediately called Sanchez, asking for more advertising and at the same time asking the leading actors to speed up road show promotions.

The most powerful thing about this movie is the Easter eggs, which not only has a box office advantage, but also boosts the sales of the characters in these Easter eggs.

These are all benefits.

It's just that this part of the money cannot reach him, he can only harvest the box office from those fans.

But An Ran said that he basically cannot harvest the box office of these fans too deeply, because there are too many characters, and everyone has them, which makes these characters weak.

It’s impossible for anyone to spend money to watch a character who only lasts less than one second.

Spear is quite confident.

Sanchez also agrees.

The publicity fee for this film is no less than 20 million, which was also proposed by Sanchez.

A month before the movie is released, there will be a road show, and the creative team will go to major cities to meet with fans.

This is generally the most effective means of publicity.

After that, there are advertisements on other major media.

There seems to be no movement at Enron. Apart from releasing trailers and posters, there has been no publicity.

I only advertise on my own literary website and video website.

When An Ran returned to the office, she put the check on her desk and said, "Give this money to the Xizhou Children's Foundation!"

Huang Ling picked up the check and nodded.

Although Lin Jianing is presiding over this foundation, the procedures must be followed.

Lin Jianing had already gone to the concert venue to practice.

Huang Ling said: "Boss, is it time for our TV to increase its promotional efforts? They just announced that a road show will start from today."

"Cage and Travolta have already said that if there is a road show, they are willing to pay for it, and the company does not need to spend a penny!"

Cage and Travolta have deep feelings for this movie and are very grateful to Enron.

After all, it is their turnaround.

And the remuneration given by Enron is very sufficient.

Needless to say about Travolta.

Cage's salary is 10 million, but looking at the box office trend, the 20 million box office share is not lost.

Let him return to the top.

An Ran laughed after listening to Huang Ling's words: "What age are we in, and we still do road shows to advertise, isn't it a joke?"

Huang Ling was surprised when she heard this: "Listen to what you said, have you been prepared for this?"

An Ran said: "Whether it's road shows or advertising on TV or online, they are all advertising with extremely low cost performance, and the conversion rate is not high."

Huang Ling nodded.

Pop-up ads on web pages are very annoying to everyone.

When you open a webpage, an advertisement pops up, and sometimes in order to make money, you are forced to watch it for a few seconds.

Although you have to watch it, forget about the disgust in your heart after watching it.

Therefore, the conversion rate of this kind of audience is not high.

If you put an advertisement on TV, it would be okay to have a few highlights, but the price would be high.

In addition to road shows, it’s all about money.

Although the main creative team had this clause when they signed the contract, the reception standards for these people's road shows are not low, and it's all money.

During the entire road show, there was stage construction and the like, all of which were big.

Huang Ling said: "Then what should I do? The ads on our website don't seem to be very effective."

Pioneer Literature is the largest literary website in Xizhou, with more than 30 million registered users.

The number of daily active users has reached about 1.5 million.

But it's far behind giant-level streaming media like Twitter and Facebook.

Even if they are loyal fans, the conversion rate is high, but the box office benefits are very limited.

An Ran smiled and said: "Whether it is Twitter or Facebook, such large streaming media have large traffic, but their conversion rates are not high and their fees are very high."

These are all charged per click, and the advertising fees can easily reach tens or millions, and this is just for one day.

The longer the time goes on, the more unbearable you will be.

An Ran touched her chin, "I thought about it carefully, I also have a big streaming media in my hand."

Huang Ling opened her mouth and thought for a long time, "Are you... talking about the pronunciation?"

An Ran nodded.

He owns 20% of the shares in Yanyin before Yanyin rose to prominence, including the overseas version of Yanyin.

It can be regarded as the largest shareholder besides the boss.

And although he has never participated in specific decision-making, he has put forward many innovative suggestions, which has benefited Boss Zhang a lot.

Enron has always been a director of the group company.

As long as he needs it, he can use all the resources of Yanyin, because the whole Yanyin understands that without Enron, there would be no Yanyin today.

"What about the audio?" Huang Ling curled her lips and said: "Although it is already one of the three major streaming media in Xizhou, I don't think the advertising effect is much better than those two."

As a new short video platform, Yanyin has swept the world with its strong advantages.

But according to advertising, this is really the case.

Not even as good as those two.

This is when you keep swiping the short-view screen, and you are so happy that you are going to swipe the second one, but the result is an advertisement. Isn’t that a disappointment?

It is estimated that nine times out of ten, it was directly crossed.

Therefore, Yanyin’s advertising revenue has always been lower than those two companies.

But An Ran smiled and said: "I'm afraid you don't know how powerful the advertising effect of dragging sounds is. Let's let them see it this time!"
Chapter completed!