"But I still have questions!" Huang Ling said: "I'm curious, what method will you use? It will definitely not be as simple as placing ads."

An Ran smiled and said: "Publishing advertisements, even if it is to drag out the sound, is a big expense. We must try our best to make a profit. Low cost is our advantage, so we must expand this advantage!"

Huang Ling sat down and held her chin, "Tell me about it."

As a short video for Yanyin, it is large in size, but due to its inherent disadvantage, it can only place ads one by one. It is impossible to place one here and one that on the web page like Twitter and Facebook. This is the disadvantage of Yanyin.

.

An Ran was quite emotional after hearing this. Without him, in this world, it would probably take another ten years for a short video platform like Yanyin to reach its current size.

Even a business genius like Huang Ling did not realize the huge business opportunities brought by short videos.

An Ran said: "If you don't vote for the Yanyin platform, we will vote for the short video Yanyin account!"

"Yinhao?" Huang Ling reacted immediately, "You mean, let those trumpets help us advertise."

An Ran nodded, looking like a child who can be taught, "There are many accounts on the Yanyin platform that make short film and television videos!"

"In today's society, due to the fast pace of life, many people do not have time to watch TV series episode by episode, or they are reluctant to watch these series because of copyright issues."

"And many TV series last for more than ten seasons and one or two hundred episodes. It takes a long time to watch them. If you think about how everyone is running for a living, many people want to sit around and do nothing after work!"

"Even if you have to pay to watch a TV series, what should you do? These video accounts on Tiaoyin have become everyone's favorite place to look for them."

"These Yanyinhorns specialize in editing TV series or movies, and edit out the main plot and highlights! A one-and-a-half-hour movie is cut out in almost ten minutes!"

"An hour-long movie ranges from 2 minutes to 5 minutes, which greatly shortens the time for everyone to watch the series! It not only meets your needs to watch the series, but also does not have to waste time and money, which is great

Something?"

"Some accounts that make videos have more fans than some celebrity accounts, which shows how popular they are!"

Huang Ling finally understood after hearing this, "You mean, borrow their huge number of fans?"

"Yes!" An Ran said: "Bring out the highlights of the movie. Of course, the main plot cannot be exposed all, and the ending of the story cannot be exposed. Just add a few more shocking endings to arouse the audience's interest!

”

Huang Ling already understood all of An Ran's intentions, but she was still a little worried.

After all, we haven’t let these people do advertising yet.

Some Yayin accounts with huge fan followings have begun to accept advertisements and even sell goods, but this has received mixed reviews, and many people have even become resistant to Internet celebrities selling goods.

Many people hold a wait-and-see attitude. After all, many of these Internet celebrities are eager to monetize their traffic and will do it as long as they are paid.

It’s such a mess.

There are many people who bring goods and advertise, but those who make videos rarely bring goods.

Not to mention the movie allows them to advertise.

Huang Ling said: "How much do they charge?"

"The fees are certainly much cheaper than advertising on TV and online platforms."

"We just edit it and let them play it! Let them stick it to the top for a month and pay according to the fan base."

"Those with more than 2 million fans will be given 500 US dollars a month, and those with 1 million will be given 300 US dollars..."

Huang Ling frowned slightly, "Then if there are a thousand people, only 500,000 will be given? It will indeed save a lot."

An Ran shook his head slightly and continued: "First, I have seen that the largest number of fans who engage in film and television editing on the Internet is 12 million. I plan to give this person 5,000 to keep him top for a month."

"And those Yayin accounts with about 2 million fans are actually far less than 1,000. Many of them are fans that they bought themselves or obtained through other means. They are not considered active fans! There are really 2 million fans.

There are only a few hundred people..."

"For the number of followers ranging from 2 million to 10 million, we can spend a total of 500,000!"

"There are many people in the 10,000 range. If we spend 500,000, we can basically cover 80% of the movie fans. How much money can this save!"

An Ran praised herself as she spoke, "I feel very good about this idea, what do you think?"

Huang Ling rolled her eyes at him, but she had to admire it. This was indeed the most cost-effective advertisement.

"You can only be proud of this once. In the future, everyone will learn. I'm afraid their prices will get higher and higher. Although they are still much less than TV and web advertising, I'm afraid the prices will not be as favorable as they are now.

."

Enron didn't care, "The higher the price, the better. Anyway, I am also the major shareholder of Yanyin. They make more, and the higher their popularity and traffic, the higher our profits will be."

Huang Ling was speechless for a while, this guy really got the best of both worlds.

It’s really like that.

If these audio-visual accounts want the film companies that place advertisements to see their strength, I am afraid they will have to spend money to buy traffic.

Isn’t this just income?

And the fans they attract are all traffic from Yanyin.

It can be said that the ultimate benefit is still in Enron's hands, and there is no loss no matter how you play.

An Ran said: "Perhaps at first, they didn't feel it was an advertisement, they just thought it was editing movie clips."

Huang Ling nodded, "Yes, I'm afraid at first, or even within a month or two, they won't feel that you are advertising. After all, this is a new thing. Even if they know, they still want to see the effect of what we are saying.

."

An Ran strongly agrees with Huang Ling's statement. In fact, this thing is meant to suffocate the bold and starve the timid to death.

Everyone is too daring to try many things, especially new things.

The earliest web advertising on the Internet was not so active at the beginning, and no one knew how powerful it would be.

After more than ten years of development, this kind of advertising has become the norm.

An Ran said: "I'll make arrangements and let them edit the clips to be more beautiful."

His people are all professional editors, which are more likely to arouse everyone's interest in watching movies than those edited by the owners of these accounts on the Internet.

Huang Ling nodded.

When Spear and Sanchez started advertising and road shows in full swing.

An Ran spent time in the editing room, discussing with professional editors from Lucasfilm how to best edit.

There are many highlights in the entire movie, but not all videos posted are the same.
Chapter completed!