Is this...his biological father?

"Dad, I'm really not testing you. I just want to know why such low-level advertising can produce such terrible sales data. Director Yao and I have been studying for a day..."

Saying this, he winked at Factory Director Yao.

As for what happened just now, forcing him to talk about it for a whole day is also a good trick.

Sure enough, Wang Heng felt much better after hearing this.

It seems that my son is quite motivated!

"How many sales are there?" Wang Heng asked.

"All major shopping malls are almost sold out. Many dealers are waiting in the sales department with cash. The one million pieces we have in stock... are expected to be sold out soon! I analyzed it and calculated

If it’s the off-season, we can sell 20 million units a year, no problem!”

"Twenty...twenty million pieces..."

This number alone shocked Wang Heng. This is a triple jump.

"Ahem, not bad!"

Wang Heng held back his shock. Could that advertisement have such an effect? ​​To be honest, besides being shocked, he was also a little unbelievable.

"Dad, you haven't told me yet, why is that advertisement so effective?"

I know so much!

Wang Henggang was about to scold his son, but suddenly he thought that he must not lose face as a father.

"Wait a minute, I have a meeting suddenly. I'll tell you when it's over!"

Before Wang Yuan could say anything, Wang Heng hung up the phone.

Wang Yuan looked helpless, "My dad died..."

"Ah?" Lao Yao was shocked, "Mr. Wang, my condolences..."

Thank you!

"My dad hung up the phone and has to go to a meeting!" Wang Yuan said angrily. This old Yao always behaves like this and doesn't know how to adapt.

Wang Heng hung up the phone and immediately called the director of the advertising department, "Director Luo, call some of the elites from the advertising department over. I want to analyze something!"

"Okay!" Minister Luo thought, this is an opportunity to perform well, he should be considered an elite first!

There are also deputy ministers, who are also engaged in advertising planning, and there are several gold medal planners, all of whom are known as high-ranking people in the company.

Minister Luo took four people and hurried to the conference room.

I saw Wang Heng already waiting, and someone from the sales department was sitting on the other side of the conference table.

"Come on, Ronaldinho." Wang Heng greeted several people to sit down.

"I called you here today because I have an advertising case for you to analyze!"

“Everyone must have seen the recent advertisement for ‘Yangyang Brand’ woolen sweaters!”

"Look!" Minister Luo said sadly: "It's not me, but An Ran is considered the number one person. With such an advertising plan, I suspect that he is deliberately trying to trick the prince!"

Manager Fang from the sales department opposite looked at him.

Mad, you stole my line!

Everyone knows that Wang Yuan is Wang Heng’s son, who doesn’t want to curry favor with him?

It's a pity that the dog is one step ahead of me.

As soon as the others were ready to comply, they heard Wang Heng say: "The sweaters are sold out!"

"Haha...huh?"

Sold out? Is this a good thing or a bad thing?

Minister Fang swallowed the words that came to his lips and was a little confused about the situation!

Wang Heng knocked on the table, "The stock was sold out, so I went to buy it with cash. I thought about the size of his factory, but the annual sales volume is only a few hundred thousand, or at best only a million. This is still

I found someone to buy it to give benefits to my employees, but now such a low-grade advertisement can actually make woolen sweaters sold out, and people still bring cash to pick up the goods. Can you analyze it, what exactly does this advertisement mean?

What’s so great about it?”

He is a businessman. He has been in business all his life and has never seen such a thing. Moreover, he also feels that if he can analyze it thoroughly, it will be good for his business methods.

Mad, you are completely unprepared!

Minister Luo didn’t hit the mark when he shot a rainbow fart, and he was completely unprepared. He didn’t know what to say for a moment.

Minister Fang, on the other hand, has been engaged in sales work for a long time and has considerable experience in this matter.

"I have some ideas!"

Wang Hengdao: "Say!"

Minister Fang cleared his throat and said: "First, let's analyze the creative aspect of this advertisement!"

Creativity? This is a creative idea!

Minister Luo said: "Can this advertisement be called creative?"

Minister Fang said: "Of course, if it's not called creativity, why haven't others used it for so many years? Don't tell me it's because the grade is too low and people don't want to use it? In fact, I think this advertisement seems simple, but the details inside cannot be ignored!" <

/p>

Minister Luo is in the advertising business. After hearing what he said, I was really a little unconvinced.

He really thinks that everyone can think of this kind of advertisement, and it is not used because it is not classy.

Minister Fang glanced at everyone, "Have you noticed this advertisement? Why is the same slogan repeated three times?"

Minister Luo said: "It's too short to do it once, I'm afraid everyone won't remember it!"

"Then why didn't he repeat it a few more times?"

"It costs money to repeat it more times! Advertising time is calculated in seconds, so of course you can't repeat it too many times!"

Minister Fang smiled and said: "Minister Luo only saw the first one, but not the second. I can responsibly say that Mr. An is a master of psychology and must also be a master of business!"

Seeing that everyone was attracted by his words, Minister Fang said: "Longer time and more money are just one aspect. This advertisement only lasts three seconds. It is repeated three times to better let the audience remember the brand, but there are only three seconds."

Again, we just take care of everyone’s tolerance level!”

"You only say it three times, and everyone will dismiss you in two sentences. If you say it five times, you will be really disgusted!"

"So when Mr. An was planning, he had the audience's psychology just right!"

Everyone nodded after hearing this, and what he said was reasonable. It seems that Mr. An has two skills.

Minister Fang added: "And there is another advantage of being stuck in three seconds. Do you have to change the channel when you see an advertisement you don't like? But I only have three seconds. Many people just think about it and forget it. They just tolerate it and get over it.

! Or you want to change the channel, pick up the remote control, and they have finished..."

"Yes, what Minister Fang said makes sense. From the looks of it, people are really not messing around!"

"I've heard that An Ran is a talented person, but I never thought it was true!"

"It's hard for ordinary people to notice such small details. This is probably the difference between us and others!"

Wang Heng nodded and agreed with this statement.

If you think about the details of this time carefully, there is indeed a lot of knowledge in them.

No wonder Dong Yuyang admires Enron so much.

"Xiao Fang's analysis is good, please continue!" Although Wang Heng is a master of business, he is really not good at these things, but he has a very strong receptive ability. He can understand and accept what others say.

.

Minister Fang said: "The second creative idea is this advertising slogan..."

Damn it! Stop it, brother!
Chapter completed!