Not convinced!

Minister Luo only had these two words in his mind.

If the time card is clever and Enron uses it very knowledge, then this advertising slogan has no intention at all and is just said casually.

What a special "Yangyang brand woolen sweater, Yangyang..."

Does this have anything to do with "Yangyangyang"? It's purely for the sake of smooth communication!

"I have a different opinion!"

Wang Heng nodded and said, "Say it!"

Since everyone is asked to analyze, we need to brainstorm ideas.

Minister Luo said: "This advertisement is so low-end and outrageous that it has no use at all. I think he just said it casually to fool people!"

"That's not necessarily the case!" Minister Fang said with a smile: "Don't forget, An Ran is famous for his talent. Two of his poems have been included in the textbooks. 'Being at the top of the mountain and seeing all the small mountains at a glance' has long been

Known as the No. 1 Poet in Ascension, don’t you think it’s a bit strange for a person like this to write such a substandard advertising slogan?”

That seems to be the case!

There is no doubt about An Ran's talent. He has shown extraordinary talent from the beginning. There is no reason for the advertising slogan to be so hip-reaching.

Is there really some secret inside?

Minister Fang spoke eloquently, "If you ask me, the most amazing thing about Enron is this advertising slogan. You must have great wisdom, otherwise you would not dare to write or use such an advertising slogan!"

"Oh? What do you say?" Wang Heng became more and more interested.

"Six words, 'Yangyang brand woolen sweater', concise and concise, point out the brand name, and then let everyone know that I sell woolen sweaters..."

"This is not surprising, most advertisements will have such slogans!" Minister Luo still held different opinions.

Everyone nodded slightly.

Tengwei mobile phone, Daliang mobile phone, Xue Zhongfei down jacket...

There are too many similar examples. Basically every advertisement will carry the brand name, which is not surprising.

Minister Fang smiled and said: "The last three words are the essence of this advertisement..."

"Yangyangyang?" This is the essence of a ghost.

"Three meaningless words!" Minister Luo sneered.

"Then you are wrong!" Minister Fang said tit for tat: "It makes no sense when taken apart, but it makes sense when put together. These three words are just to make this advertisement smooth, so that you can say it in one go.

You won’t forget it once you come out!”

Minister Fang said: "If you only say 'foreign brand' woolen sweater three times, it will be too monotonous and even more annoying. Adding these three meaningless words will make people less disgusted, and it will be smoother and more annoying."

Easy to remember!"

Some people recited it silently several times with a look of horror on their faces, "That seems to be what happened!"

“Now when I mention woolen sweaters, I think of Yangyang brand!”

"Yes!" Minister Fang said with a smile: "This is the biggest effect. It makes it deeply rooted in the hearts of the people. The advertising slogans that seem very crude and not upscale are actually more down-to-earth and can be remembered by men, women and children!"

"This advertisement has only been out for a few days. When I go home, the three-year-old child downstairs will say, do you think this is very powerful?" Minister Fang said seriously: "I have to say, this is another classic case in the history of advertising.

, it seems low-end, but in fact it is cleverly conceived, and every step hits the target, which makes people have to accept it..."

Wang Heng nodded silently, as if this was really the case.

This Enron is not simple!

He has his own film company and theater chain, and he has also noticed Enron, a rising star.

I also applauded his two cleverly conceived films, but he didn’t take them too seriously.

After all, his film company is in Xizhou and he doesn't care much about Xiazhou.

When Xiazhou Movie went to Xizhou, the acclimatization situation was very serious.

But now it seems that Enron is an exception. "127 Hours" has already exceeded 100 million in box office in Xizhou, breaking the highest box office record of Xiazhou movies in Xiazhou.

This guy can work together!

"Then, this An Ran is really amazing. Things that we think are inconspicuous have been played with tricks by him!"

Minister Luo's words brought Wang Heng's thoughts back.

Minister Fang nodded and said: "That's right. This kind of advertisement... I actually don't know what name to use to define it, but it is definitely the first of its kind by Enron."

Minister Luo smiled bitterly, "I have been working in advertising for more than ten years, and my planning projects have won many awards. Now it seems that I am not as good as this little guy who is just starting out!"

Many things have been changed subtly. Anyone who sees this Enron advertisement will be annoyed.

If you really want to buy a woolen sweater, the first thought in everyone’s mind is “Yangyang Brand”!

Other people's advertisements are meant to attract you, but this one is meant to force people to accept it. It is overbearing and unreasonable, and the effect is surprisingly good.

Wang Heng nodded, "I think Minister Fang's analysis makes sense!"

Minister Fang smiled and said: "I think there is another knowledge here, which is Enron's use of '3'!"

What does it mean?

How to use "3", where to start?

Minister Fang said: "The advertising time is three seconds, the advertising slogan is nine words that are multiples of three, the advertising slogan is repeated three times, the number of snowballs that the lamb turns into after appearing is three... the entire advertisement is inseparable from the number three!"

Before anyone could ask questions, Minister Fang said: "As we all know, three is the most stable number!"

"We in Xiazhou pay attention to the three talents of heaven, earth and man, while the Xizhou religion pays attention to the Trinity. The primary colors are red, yellow and blue, and people are the three spirits of body, mind and soul. Everything related to numbers represents stability!"

"Teacher An Ran is a master of using the number three. The use of three in this advertisement has reached an admirable level. I think everyone should be able to get a lot of inspiration from it!"

After saying this, everyone in the conference room nodded frequently.

Thinking about it carefully, everyone feels a little scared. There are so many things in a small advertisement?

If it hadn't been for Minister Fang's analysis, they might never have been able to figure out the reason behind it.

How terrible is this Enron!

What's even more frightening is that their analysis may not be comprehensive, and there may be some deeper things that they haven't discovered.

From this point of view, Enron is unfathomable!

Wang Heng marveled: "We all think that people have no creativity! In fact, their creativity is hidden in inconspicuous places."

"You all should learn from it!"

Everyone in the conference room nodded, that’s for sure.

Wang Hengdao: "This Enron movie is a bit interesting. I think there will be great opportunities to cooperate in the future!"

"Okay, that's it for today!" Wang Heng stood up and left the conference room.

Go back to the office and close the door.

I smoked a cigarette and drank two sips of tea, then took out my mobile phone, cleared my throat, and called my son.

What can’t you analyze as a father? You’ve been in business for so many years, what don’t you know?

Even if you can’t analyze it yourself, there are still so many people under your command!

Just as the phone rang twice, Wang Yuan's voice rang over there, "Dad, the meeting is over!"
Chapter completed!