Chapter 679 Lots of tricks
Bah bah bah, there was a murmur.
Wang Yuan was really shocked. There were so many tricks in just three seconds of advertisement?
Damn it, I was so embarrassed at that time that I locked myself in the office for two days, thinking there was no hope.
In fact, Teacher An’s thinking is something that people like us can imagine?
Especially what dad said was analyzed in detail and thoroughly.
Thinking about it now makes him feel awe-inspiring. I misunderstood Teacher An.
After Wang Heng finished speaking eloquently, he said: "Do you know that you will need to do more analysis when doing business in the future? Don't look at this small advertisement. It contains psychology, logic, and the use of mathematical numbers. Learn more from others!
”
"Yes, yes, Teacher An is so amazing!"
"By the way, how much did you pay for advertising fees?"
Speaking of this, Wang Yuan perked up, "My contract with Teacher An is to give him a commission of one yuan for each piece sold. The validity period is five years. He is responsible for updating my advertisements every year!"
"You're taking a huge advantage!" Wang Heng said.
Hey, it doesn’t seem right!
Based on this sales volume, wouldn’t Enron have to earn 20 million a year?
However, that is what people deserve.
Just thinking of this, Wang Heng was shocked!
This guy...could he have known the effect of this advertisement a long time ago, so he signed this kind of contract!
Generally, advertising planning is a one-time payment, and subsequent sales have nothing to do with you.
Enron dares to take money based on sales volume, which shows that he has long known that this advertisement can drive sales!
Awesome!
Wang Heng hasn't met such an awesome person in many years.
"Building a good relationship with Teacher An Ran!" Wang Heng said solemnly: "It will be helpful to your career in the future!"
"I know!" Wang Yuan agreed, but he was very shocked.
Wang Heng conquered a huge empire with his bare hands and occupied the list of the richest people in Xiazhou for ten years. Naturally, he felt a sense of pride in his heart.
There are not many people that he can like, let alone those who can ask him.
Now it seems that dad attaches great importance to this Enron.
The father and son chatted for a few words and hung up the phone.
Wang Yuan put down the phone and shook his fist in the air.
He said to the two of them: "My dad has analyzed everything!"
Oh?
Lao Yao and Assistant Hu looked attentive.
Wang Yuan was frothing at the mouth and said in an embellished manner, "This is the cleverness of Teacher An's planning. It may seem low-grade, but in fact, the details are beyond what we people can think of. It contains a lot of scientific truth!"
”
The two nodded together, it was indeed true.
Especially Lao Yao, he felt that he had misunderstood An Ran.
Wang Yuan suddenly remembered something, "By the way, Assistant Hu, please arrange for someone to write about our sudden increase in sales and put it on the Internet..."
"This is arranged by Teacher An, so that the brand can form a word-of-mouth effect!"
As soon as he heard that it was arranged by Teacher An, Assistant Hu immediately said: "Okay, I'll make the arrangements right away!"
At this time, the Internet was still full of doubts about Enron.
There is no lack of cynicism from some people, who think that An Ran has exhausted his talent and has lost his original talent.
That’s why we created this crappy advertisement to make people laugh.
Under the arrangement of Assistant Hu, red envelopes were opened and all major media were arranged.
In the afternoon, various articles about the "Yangyang Brand" woolen sweaters that were so popular that they were out of stock were popping up like mushrooms after a rain.
Some reporters specially recorded videos to further increase their persuasiveness.
"Everyone sees that behind me is the location of the Yangyang brand wool sweater company!"
"The door is already full of cars. These are all dealers coming to pick up goods!"
"We are going to the sales department to have a look..."
As the video footage moved, the sales department was buzzing with people, and the sounds of panic buying came one after another.
This made many people blinded.
Didn’t I say that the effect of this advertisement is definitely to stretch the crotch? As a result, people sold it like crazy.
There is also a video dedicated to an interview with Wang Yuan.
In the video, Wang Yuan is wearing Western clothes and leaning back on a chair, looking like a successful entrepreneur.
"Our Yangyang brand wool sweaters have always been quality-oriented and strived to make products that the people like. However, the key step in opening up sales was the advertisement planned by Teacher An Ran..."
Then, following suit, Wang Yuan analyzed the analysis he heard from his father in a clear and logical manner.
"Teacher An Ran is definitely a wizard. You may not like this advertisement, but you have to admit that it is very good for sales growth!"
"Here I would like to thank Teacher An for her help in planning, and I am so lucky to cooperate with Teacher An!"
As soon as these videos came out, those who said that this advertisement was a shame for the advertising industry immediately lost their voices.
Many of the articles questioned earlier have been deleted by those authors.
There is no way, the bosses of other manufacturers have come out to speak out, they are just slapping themselves in the face by keeping those articles.
These people have a very keen sense of news.
It’s as if those words I said never happened.
I turned around and started praising Enron’s advertising creativity.
"Another miracle in the history of advertising is born!"
"The sales volume of Yangyang brand woolen sweaters reached one million pieces within three days, and the credit behind this is all attributed to the creative genius An Ran!"
"As we all know, when this advertisement came out, no one liked it, including myself. I thought this advertisement was very classless and stupid!"
"But I have to say that the truth slapped me in the face, and it still hurts!"
"After this advertisement went online, the sales of Yangyang brand wool sweaters in three days have exceeded the total sales of last year. Who dares to question whether this is not a miracle in the history of advertising?"
"After learning about this situation, I made a careful analysis and found that it was not Teacher An Ran who was too stupid, but us people who were too stupid!"
"In general, this advertisement has the following points that are worth studying and learning from!"
What follows is an eloquent analysis from various angles.
What psychology, logic, visual perception...
Anyway, it’s so mysterious that netizens are confused.
So there is so much knowledge here?
But it’s not our fault. You professionals are all wrong. You can’t blame us netizens for being ignorant.
It can be seen from this that An Ran is really awesome. If others say they can’t do it, it’s actually because they can’t do it themselves.
Every advertisement is so amazing.
Netizens have a herd mentality. After letting professionals comment on something that is originally bad, they immediately feel that this advertisement does not seem to be so low-end.
In the office, An Ran read soft articles one after another, his head filled with questions.
Did that idiot analyze this? He has a big brain!
The metaphysics of "three" have been sorted out!
Why don’t I even know that there are so many profound meanings in it? I’ll let you analyze it and write a book without any problem.
Chapter completed!