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Chapter 510 The market has changed

Compared with two blockbusters with extremely low reputations, "Old Cannon" scored a high score of 8.5, which is rare in domestic movies.

Netizens' comments are almost all positive.

——The best movie of the National Teacher in the past five years.

——"Old Cannon" is one hundred better than "Private Customization" "Police Story 2013".

——What is the old cannon? The national teacher is, Feng Gang, please follow us and study hard.

——Jiang Wen’s aura is too strong, and he portrays an anti-hero with flesh and blood. The world is still in the world, and the rules are not there, and the Sixth Master no longer follows the times. On the Tao, in front of his son and himself, a situation of confrontation between the old and the new. Although he has been resisting with the rules, he is powerless under the new era and social changes. The captive ostrich escapes into the city and gains a moment of freedom, but this is not its destination after all, and it also corresponds to the confusion of the old cannons in the alley in the alternation of the old and new.

——Tears reminded of my passionate youth.

——Walking birds, stubble stands, smoking, drinking, and swearing, but I know I am a good father.

——Zhang Hehuan is so handsome, the rich second generation is acting vividly, Cheng Daoming is so bad, and Gong Li is so charming.

——Ran, Jiang Wen has a skillful acting skills and a strong aura. The old-school young and dandy in Beijing believe in the morality of the martial arts world, fight against the second generation of racing officials from other provinces, save their son, and also find their self-esteem and presence. A kind of midlife crisis. Zhang Hehuan and Jiang Yishan's performance are also undefeated. The story, rhythm, priority, and good clamping, can't help but five stars, the best Chinese language of the year. The movie should be the movie. Congratulations to Director Zhang for finally finding the correct way to vent hormones.

The more praises there are on the Internet, the more anxious Chang Zhao is. He can't get on the screen, and pirated copies are flying all over the sky. High-definition resources are obviously leaked internally. The audience has free to watch. Who can go to the cinema?

On the one hand, he contacted relevant departments to thoroughly investigate the case of resource leakage, and on the other hand, he mobilized all production personnel to call for screening, and even Director Zhang was dispatched.

Although Xinxingyuan did not participate in the subsequent promotion of this movie, the leak of high-definition resources still shocked the whole person. Zhang Hehuan was unaware of many things, but he did not take into account the leak of high-definition resources of "Old Cannon".

The first reaction was that this incident would seriously affect the box office of the movie. When watching the news, Mu Xichun came to his office, mainly reporting to him about the preparations for the "Star Detective Agency".

She also knew about the leak of the resources of "Old Cannon" and sighed: "There is a problem with Huanshi's management. Now this situation is entirely caused by them."

Zhang Hehuan said: "What a pity the movie "Old Cannon"."

Mu Xichun said: "When you opposed their large-scale preview, Chang Zhao insisted on his own. When "The Phone" was boycotted, he should get a warning from it. At that time, it was still too late to choose to change, but he thought "Old Cannon" could win the box office with its quality and strive to schedule the film, but he ignored the unspoken rules of the film industry. Huanshi and Maoyan themselves do not have the support of the theater. No matter how bad the reputation of the two movies are, they don't have to worry about schedule the film."

There is a reason for her to say this. "Private Customization" will still maintain 35% screening tomorrow, and "Police Story 2013" also has 33%. In contrast, "Old Cannon" released on the first day is only 15%. Isn't this boycott?

Zhang Hehuan said: "The key is that high-definition resources are leaked, which is too troublesome. Many potential viewers can't go to the cinema to watch it for a second time after watching high-definition resources."

"Is there any way to save it?"

Zhang Hehuan shook her head and said, "It's not something we're worried about." The total investment of this movie is 100 million, and it takes 300 million yuan to recover the cost. Zhang Hehuan originally thought that no matter how much the movie was done, it was not a loss, but it was calculated that the resource leak was not calculated, and it was still the day before it was officially released.

Huanshi also lacks the means to deal with this sudden situation. In addition to calling on everyone to watch the genuine version, and calling on theaters to schedule more films, it seems that there is no other way.

Mu Xichun said: "Mr. Zhang, we have invested 40 million, and we are still the producer of the film. Are you just watching the movie lose money?"

Zhang Hehuan said: "What can I do? Now Huanshi and Maoyan have the right to speak. I said he didn't listen, and he didn't do it after listening. What did he play a good hand of cards?"

Mu Xichun sighed and said, "This Chang Zhao is also an old man in the industry, why are you so confused?"

Zhang Hehuan said: "It's easy to be confused, I'm afraid of pretending to be confused if I understand."

While the two were chatting, Zhang Yimou called over and asked Zhang Hehuan to participate in the roadshow. It was actually Chang Zhao's intention behind it. Chang Zhao believed that we should increase publicity efforts now and strive to win more screenings.

Zhang Hehuan couldn't bear to refuse Zhang Yimou's face, so he agreed. In fact, the problem now is not promotion at all. If he were to operate this matter, he would put the online broadcast of the movie on the agenda as soon as possible and work with several major video platforms to clean up pirated resources on the Internet.

Chang Zhao obviously has no such intention. He is apart from calling the police, but he is complaining all over the world. How much effect can this play? Once the pirated scripture is torn open, it is difficult for you to hold it down with your own strength. You must use the help of multiple forces to act together.

Pirates are rampant on the Internet and theaters jointly boycott it. The current "Old Cannon" is really difficult, which looks very similar to the situation of Liu Ye in the movie.

The most depressing thing is that I have to make a few chapters. I finally came across a good script and made a work that represents my own standards, but I encountered such a bad luck. The world is filled with high-definition resources of "Old Cannon", with a good reputation and a lot of praise, but if I can't make it, if I can't make it, it means I can't make it at the box office.

The first day of the release of the film was only 15% and the box office was 20 million. Including the total box office of the filming one week in advance, the current box office score was 50 million. This box office result caused him a big psychological gap. If he was arranged according to the conventional operation method, the box office on the first day of the release of the filming should have been 50 million. It took so much effort and offended so many people. It only cost 50 million in eight days, but it was not as good as the box office of the other two blockbusters in one day.

It would be fine if the film quality is not good, but the problem is that Chang Zhao plays his cards randomly.

Director Zhang, who has always had a good temper, was also angry. When Chang Zhao came to see him and asked him to come forward to call for screening, he finally broke out: "Mr. Chang, how did high-definition resources be leaked? Is there a problem with your management?"

Chang Zhao said: "Director Zhang, what you said is wrong. The movie has been released for a week. There are many ways to pirate it now. Not only are we pirated, but there are also pirated versions of "Private Customization" and "Police Story"."

"They are secretly recording in the theater. We are all in high definition. I don't understand. What are you doing? As usual, you can get a cashback in the box office within a week. Now, it's fine, both ends are not pleasing."

Chang Zhao said: "Director Zhang, I don't think I have any problems in the issuance. The troubles I am currently facing are in all aspects. No one can shirk responsibility if there is any problem."

Zhang Yimou was completely angry: "Mr. Chang, what do you mean? Is it my responsibility to schedule an unsatisfactory films and to be unfavorable in publicity and distribution?"

Chang Zhao said: "Even if 15% of the films are scheduled, the box office of 20 million is still low." His meaning is very obvious, and you must have problems with the film.

Zhang Yimou said: "I have nothing to say to you!"

If you don’t know how to be a human being, reality will teach you how to be a human being. Feng Gang also closed his mouth when he looked at the sudden drop in the box office. Although Huayi made a lot of money in this movie, it still did not meet expectations.

"Police Story 2013" continues to make a fortune in silence, with 150 million in three days and 300 million in a week. What cannot be ignored is Brother Long's international influence. In addition to the box office of Xiangjiang, the base camp, he has won multiple weekly championships in Southeast Asia and Europe. With the current momentum, the overseas box office of the movie alone exceeded 100 million US dollars.

On the other hand, the box office of "Old Cannon" can only be miserable. On the day of its official release, it scheduled 15% of the films. After the main creators spoke out for schedule, the schedule did not rise but fell. Basically, the schedule was 10% every day. This is the performance of large-scale films that Chang Zhao expected.

The emergence of high-definition resources has greatly affected the audience's enthusiasm for watching movies. This situation has not been fundamentally improved even when the New Year's Day holiday comes.

At this time, the emergence of a variety show movie has left many screenings. "Where Are We Going, Dad?" has released 32% of the screenings on the first day with the remaining power of the variety show.

According to the publisher's estimate based on incomplete data, the box office of "Where Are We Going, Dad" on the first day was as high as 90 million yuan, breaking the first day box office record of 2D domestic films with the first day of 80 million yuan just set by "Private Customization".

"Where Are We Going, Dad" has a daily viewing of about 2.6 million, with an average of more than 110 people per game. Both indicators set the first-day box office record of domestic films. The first-day attendance rate of "Where Are We Going, Dad" was as high as nearly 90%, exceeding the highest single-day attendance rate of 81.19% of "Let the Bullets Fly".

Due to the overly hot feedback from the movie, cinemas in various places have temporarily added "Dad" and changed all the scheduled evening scenes to "Dad". The theater company said that "Where Are We Going, Dad" is only 89 minutes long, which is conducive to scheduled filming. In addition, it is really super popular, so of course it is preferred to add the show. According to "micro-scheduling", the filming schedule of the big movie "Where Are We Going, Dad" achieved a counterattack, an increase of nearly 10% year-on-year, and is expected to reach 37%, ranking first in the same period.

The release of "Where Are We Going, Dad" is a slap in the face. "Private Customization" is not good-looking because the 2D domestic films they are proud of were all trampled by the movie one by one.

The problem is that this movie cannot be called a movie at all, it is a variety show platter movie.

Feng Gang was so angry that he started to curse the current movie audiences all trash, and of course he didn't dare to scold them in public. Although "Private Customization" is not of high quality, compared with "Where Are We Going, Dad", it is a day and a day. What is the latter? It cannot be called a movie at all. It is shoddy, and it requires art without art, plot without plot, special effects without special effects, and it relies entirely on a few cute kids to be cute to attract audiences.
Chapter completed!
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