Early the next morning, Li Zhongxin ran twice outside the courtyard of the Heilongjiang Provincial Office in Beijing. After finishing the breakfast prepared by the Office of the Heilongjiang Province in Beijing with Wang Bo, he brought sanitary napkins and electric fan advertisements and got on the bus.

The Fiat cars distributed by the Black Provincial Office in Beijing went straight to CCTV.

At this time, CCTV had not yet moved. It was located at No. 11 Fuxing Road, Haidian District, Beijing, near the Haidian District Military Museum. The building where it was located was one of the top ten buildings in Beijing in the 1980s.

CCTV is an important news and public opinion institution in China, an important mouthpiece of the party, government and people, an important ideological and cultural position in China, and one of the most competitive mainstream media in China today. It has the functions of disseminating news, social education, culture and entertainment.

, information services and other functions, it is the main channel for the national public to obtain information, and is also an important window for China to understand the world and the world to understand China.

The CCTV building is very tall. Although Li Zhongxin, a later generation, visited this side of the capital and saw this building from a distance, when he arrived here, he was slightly shocked. After all, he had not seen anything like this for a long time.

A tall building.

When the car arrived at the gate guard, Li Zhongxin did not get out of the car. Instead, he told Wang Bo to call Chen Fuxiang at the gate guard and ask Chen Fuxiang to arrange for them to enter.

This time was basically the same as in later generations. If there were no people and no passes, ordinary people would not even be able to enter the CCTV gate.

Before going to CCTV in Beijing to advertise, Cao Rui had already greeted his classmate Chen Fuxiang at CCTV. After Li Zhongxin and the others arrived at the TV station, they called Chen Fuxiang from the doorman. If they could enter the TV station, they would be able to receive good news.

Reception.

CCTV has a group of high-quality TV professionals of all types, who are CCTV’s most valuable asset. This team has been repeatedly affirmed by the central leadership and praised by people from all walks of life. It is a team that can fight tough battles and is good at fighting tough battles. It is worthy of

A team trusted by the party and the people.

After Chen Fuxiang graduated, he joined the Beijing Radio Station and later transferred to CCTV. Because he was transferred from the latter, he did not get along well at CCTV. He was just a deputy section chief of the advertising planning department. This time he heard Cao Rui tell him

He introduced a great God of Wealth, who was already very energetic.

In 1983, most companies had no idea of ​​advertising, and the only ones doing advertising were a few large state-owned enterprises. The efficiency of the entire advertising department had never met the standards set by the government.

When he heard that the guard called to say that someone was looking for him, he immediately told the guard to let him go and told Li Zhongxin and them the office where he was.

"You...are you Li Zhongxin?"

Chen Fuxiang's first reaction when he saw Li Zhongxin knocking on the door and entering was that he felt that his old classmate was being ridiculous.

When Cao Rui introduced him to Chen Fuxiang, he just mentioned that Li Zhongxin was slightly younger. However, Chen Fuxiang would never have thought that the so-called God of Wealth and the big benefactor he had been waiting for turned out to be a ten-year-old man.

How old are the children?

Whether it was Wang Bo or the burly man behind Li Zhongxin, he recognized either one, but Li Zhongxin was the child in front of him, and he felt that Dandan was a little sad.

"Hello, are you Mr. Chen Fuxiang? I am Li Zhongxin from Zhongxin Company. I am here this time because there are two advertisements that will be broadcast on CCTV. One of them will be broadcast continuously for about three months.

Time! I would like to ask you to take a look at whether CCTV still has prime time slots. If you can't make the decision here, please ask your supervisor for instructions."

Li Zhongxin clearly felt that Chen Fuxiang in front of him had a feeling of contempt for him, but what! When he thought about it carefully, it was nothing. Chen Fuxiang was about forty years old. Seeing a child of his age unexpectedly,

It is normal to have no confidence.

He didn't have the idea of ​​pretending to be a big-tailed wolf, so he directly stated his purpose.

As for the prices for broadcasting advertisements on CCTV stations, they are basically fixed. Going to Chen Fuxiang is nothing more than a stepping stone. If you really want to talk about price, you must go to their leader.

As Li Zhongxin spoke, he brought the bag containing the video tapes of the two advertisements in front of Chen Fuxiang.

Chen Fuxiang's shocked face instantly turned to surprise. Since Li Zhongxin in front of him could say this, it meant that Cao Rui had really introduced him to a super big benefactor.

"Excuse me, are the two advertisements you brought belong to state-owned enterprises or other advertisements?" Before Chen Fuxiang reported to the leader, he had to find out what kind of advertisement the child in front of him brought.

, he even had a sneak peek idea.

"The two advertisements I brought are advertisements for the joint venture between Heilongjiang Province and Japan's Mitsui Estate Group. Heilongjiang Province holds 51% of the shares. It can also be said to be advertisements for state-owned enterprises. Just look at CCTV.

How to distinguish?"

Li Zhongxin directly stated the nature of the sanitary napkin factory and the electric fan factory. Heilongjiang Province holds 51% of the shares. In other words, the nature of these two factories is basically that of a state-owned factory.

When cooperating with Heilongjiang Province, Li Zhongxin considered the issue of shareholding ratio many times. In the end, he chose to let Mitsui Land Company hold 49% of the shares. In this way, the nature of the factory was a state-owned joint-stock joint venture.

enterprise.

Regardless of whether we advertise or do other things in the future, the resistance will be much smaller.

Li Zhongxin's main purpose in building a joint venture factory is to make money, and it is to help Heilongjiang Province make money and make the Heilongjiang Province's economy improve.

From the reform and opening up to this time in 1983, China's advertising did not develop rapidly. Especially those who advertised on CCTV were large state-owned enterprises, and people like Li Zhongxin represented joint ventures to CCTV.

There are almost zero people doing advertising.

Since Li Zhongxin can submit these two advertisements for review and broadcast on behalf of the joint venture in Heilongjiang Province, it shows that the child in front of him is definitely not an ordinary person.

Recall what Cao Rui said, if possible, try to make good friends with Li Zhongxin, which will also be of great help to his development in the TV station.

In this year and month, the advertising department has no performance, and it will not be tough until now. The advertisement that Li Zhongxin wants to air this time will actually be aired for three months during the prime time period, which is a huge amount of money.

Chen Fuxiang asked Li Zhongxin and the three of them to sit in his office, and poured a glass of water for each of Li Zhongxin and the others from a ceramic jar. He said with a cheerful smile: "You three sit down first, I will go find us now."
Chapter completed!