Yang Huan stood on the stage and looked at the messy reporters below, not to mention how proud he was.

What did you guys say when I said I wanted to be free?

They almost swallowed me with no saliva, but now I just want to show you, I just want to tell you that our Southampton tickets are for free. Why are you biting me?

The reporters whispered and talked a lot, and the order at the scene was a little chaotic.

Yang Huan was not in a hurry, and waited leisurely, and even secretly gave Charlene Lahry a playful look. The latter glared at him angrily, but he felt funny and even more admirable.

To be honest, four years ago, Yang Huan proposed to ask for free tickets when accepting her interview.

But at that time, Charlene Lahry thought that this was impossible.

Because in the world, no team has ever played like this, and the tickets are free, which is a major loss for any team. Who can afford it?

Even Real Madrid, if the ticket income of tens of millions of euros a year is free, can it be said that it is free?

However, at that time, some business people also said that this possibility was possible, but the premise was that Southampton had to find a way to make up for the team's income.

To put it simply, the wool comes from the pig!

"We are very happy to work with Citibank to launch a Saints Fan Card, a credit card exclusive to all Southampton fans, a symbol of noble status, with which you can spend on artificial islands, undersea hotels and all our Southampton Club authorized consumption places."

"It's the same as all other credit cards. The only difference is that it has a point system specifically for Saints fans. Every penny you spend with this card will be recorded as your fan points."

"When your fans' points accumulate to a certain amount, you can take it, log in to our official website, mobile app, or come to our stadium and exchange it for your tickets and season tickets. Different points can be redeemed for different discounts, or even free of charge. We will not charge any other fees except for insurance premiums and other must-have fees."

"Not just the tickets, but also all the souvenirs and fan supplies in our official fan store can be redeemed with fan card points. These are all designed by famous artists, and some are limited editions in the world!"

At this moment, everyone present finally understood.

It turns out that this mode you want to play in Southampton!

On the surface, fans' tickets are not worth the money, but in fact?

Fans need to apply for a fan card, and then use the fan card to spend to exchange points, and redeem tickets through points.

Therefore, although Southampton does not directly collect tickets from fans, in fact, fans are also paying for tickets, but this kind of payment is not a one-time payment, but a daily payment accumulated over time.

There are everything on the artificial island, such as eating, leisure, entertainment, shopping... it can be said that there are everything.

What Southampton wants to do now is to attract all fans in the surrounding area to artificial islands.

No, no, no!

Attracting to an artificial island is just the first step!

If other merchants outside the artificial island, even London, the United Kingdom, or even other merchants on the European continent are interested, the Saints will charge an authorization fee and give the other party permission after the review is approved.

What Southampton wants to do is a platform that connects the bridge between Saints fans and merchants.

It can be predicted that Southampton tickets are not expensive, souvenirs and fan supplies are not money, but they can turn around and charge authorization fees and sales sharing with the merchants.

With Southampton's shrewdness, it is absolutely impossible for them to suffer losses at this point, and they must have carefully calculated it.

Otherwise, who will do the business that loses money?

As for fans, it is very simple. You can eat wherever you go, and you can consume wherever you go. But if you take a fan card and accumulate a certain amount of points, you can also get free tickets and fan supplies, or discounts on tickets, then do you think the fans will refuse?

Especially for the saints who live in Southampton, south London, this is a good deal for them, because the price of season passes saved every year is hundreds of pounds.

As for Southampton, there is definitely something to make money, at least you don’t have to pay the tax on ticket sales.

Yang Huan was also worried that the outside world would misunderstand Southampton's actions, so he further analyzed it, saying that consumption on the artificial island will not increase due to the points system, and all the goods in Harros Mall are exactly the same as those in Harros Mall in London.

It is also stated that after careful calculations by the club, the design of the points system will not cause too much burden on fans.

In fact, when Southampton formulated this point system, it also conducted a very detailed and long-term investigation. As many as three survey companies were hired, lasting for two years, and targeted areas south of London and around Southampton.

Finally, the survey results sent to Yang Huan showed that Southampton fans generally support the Conservative Party, at least they are centrists, so Yang Huan is closer to Terry Matthews and Boris Johnson, and even allows Boris Johnson to publicly state that he is a Saints fan.

Fans are generally engaged in mid-to-high-end industries, such as engineers, tourism and hotel industries. The salaries of these industries are generally relatively high. Therefore, in addition to normal expenses, the monthly remaining money for Southampton fans is more than 1,000 pounds per month, with an average of more than 2,000 pounds, ranking among the top 20 Premier League teams.

This is also in line with the outside world's view of Southampton, where fans generally come from the middle and high-income classes.

Fans of Arsenal, Queen's Park Rangers and other teams also have more than 1,000 pounds in the month, but the ticket prices of these two teams are much higher than Southampton. Although Chelsea's ticket prices are also high, their fans' ability to withstand is very low, with less than 150 pounds in the month.

This is exactly what the saying goes: the real Chelsea fans are not in the West End of London, but in Millwall.

Because Southampton fans are generally middle and high-level, they also have high requirements for life. For example, through questionnaires, they will be willing to pay more for good-quality products. Their first choice for buying clothes is comfortable, but it is best to be fashionable and comfortable, and they like to buy selected products and services.

After this series of investigations, Southampton decisively targeted its fans' groups at the mid-to-high-end level, so he formulated such a complete set of points systems and decided to introduce Harros Department Store and other mid-to-high-end brands and merchants.

At the same time, when designing the points redemption system, the team also attaches great importance to the close integration with daily life. The purpose is naturally to create a situation where clubs, merchants and fans are happy.

Not only that, Southampton also attaches great importance to the cultivation of young fans.

As we all know, the average age of Saints fans is the lowest in the Premier League, but young fans will always grow up and mature one day, so the team has provided points discounts specifically for children and students, hoping to cultivate more fresh blood.

This is also a problem that has gradually emerged in the Premier League in recent years, that is, the home atmosphere is getting worse and worse.

Even for Anfield, like Liverpool, the home atmosphere is incomparable to those days.

The reason is very simple. The fans are getting older and mature. It is impossible for the audience to shout and cheer like they did when they were young, full of passion.

Nowadays, the average age of Premier League fans is as high as 41 years old, and only 9% of fans under the age of 16 are not optimistic. This proportion is not optimistic. One of the important reasons for this problem is that the price of tickets is too high.

Although Arsenal, Manchester United, Chelsea and other teams seem to have high attendance rates, in fact, the false reporting is very large. They will use various calculations to improve the attendance rates as much as possible. However, if you pay attention to their ticket revenue or pay attention to the data released by other institutions, it is not difficult to see that their attendance rates are not so high.

However, in the past few years, Southampton has insisted on not raising prices, and the ticket prices have remained unchanged, attracting more and more fans, especially young fans, to walk into the stadium, but this is obviously not enough.

Therefore, Southampton adopts this approach, hoping to attract more and younger fans to the stadium and artificial islands to cultivate their sense of belonging and loyalty to the team.

At the same time, it is also to cultivate their shopping and consumption habits in artificial islands.

Everyone present was shocked and even surprised as Yang Huan talked and introduced the entire point system in detail.

Because they found that Southampton is really having a big time this time!

Incredibly big!

Although Yang Huan said it was a trial operation and had not been fully launched, everyone could expect that after such meticulous and long-term careful preparation, this set of plans in Southampton did show the Saints' management's courage to seek reform.

If it succeeds, the entire European football business will undergo earth-shaking changes.

Because everyone will find that the football club is no longer just conservative, hiding in its own stadium, waiting for the fans to come forward and come to the door.

On the contrary, now we are bold and brave enough to go out, use the culture and brand of our club to connect various resources in society, and integrate them more deeply and closely into the social system, and gain benefits from it.

If Southampton succeeds, it will open up a new situation for the professional club to operate.

Thinking of this, many people present couldn't help but feel a little excited.

It was only now that they understood why there were so many brands and so many merchants who were attracted by this artificial island and the new stadium in Southampton.

Because, perhaps in the near future, this place will not be just a new stadium, but will be the most lively consumer hotspot in south London, and may even attract more businesses and more brands to gather towards Southampton.

At this moment, countless people in the audience raised their heads and looked at Yang Huan on the stage.

Very calm and calm, as if I don't know what nervousness is.

But everyone's eyes were filled with admiration when they looked at him.

In the past four years, he has refreshed everyone's understanding of football clubs again and again, and has opened up a new model of football clubs' business.

When he established a WeChat account for Southampton and asked every player in the team to insist on updating WeChat every day, the players had some objections, and the outside world also felt that this was completely unreasonable.

But now, seeing that all Southampton players are worth a lot of money, even if they are just a youth team player, as long as they are well-managed, they can get tens of thousands of pounds of sales from WeChat stores every year, and there are more first-team stars and big-name stars.

As a result, other teams began to follow suit, and other stars began to rush to WeChat.

It can be said that Saints opened up a new model of WeChat marketing and promotion.

And now, Yang Huan is going to shock the entire European football world again!

Just this free ticket is enough to make fans all over the world feel bad, or to be envious or jealous!
Chapter completed!