~Knock~Knock

"Come in!"

With an old response inside, Real Madrid general manager Sanchez pushed open the door of the president's office and walked in.

"Mr. Perez, are you looking for me?"

Florentino, who was sitting behind the desk, raised his head slightly. He seemed to be writing something. He pointed to the chair in front of the desk with his hand holding a pen, "Sit!" and then he buried his head and wrote.

Sanchez nodded, walked over, gently pulled the chair away, and sat down.

On the desk in front of him was a newspaper freshly baked this morning, the mouthpiece of Real Madrid, Ass.

But the front page headlines reported that it has nothing to do with Real Madrid, but is far away in Southampton, England.

As a subordinate, Sanchez was able to go through two dynasties, Calderon and Florentino, and his official position became bigger and bigger. A large part of the reason is that in addition to being able to do things, he knows how to observe his words and expressions.

At least, he had seen early on that Calderon had no way to take charge of Real Madrid, so he also bet on Florentino early on, and even made the contribution of following the Dragon for the latter to return to the throne of Real Madrid president.

Now, he could naturally see that the Chairman wanted him to read the newspaper first.

It would be fine if he didn't look at it, but when he saw it, he was shocked.

Southampton actually wants to adopt a free ticket policy?

How is this possible?

Could it be that Yang Huan is crazy?

According to Southampton's attendance rate, the fanaticism of Saints fans, and the capacity of the new stadium, the income of at least three to five million pounds in a game is tens of millions in a year, or even hundreds of millions.

Free tickets?

That's what a fool does!

But soon Sanchez realized the problem, which was the point system.

"How is it? Have you seen something?" Florentino raised his head, gently covered the pen cover in his hand, placed it gently on the table in front of him, clasped his hands, and looked at Sanchez opposite him.

Sanchez was a commercial development talent from Real Madrid when Florentino was in Phase I of the Galaxy Battleship, and was highly valued by Florentino. In 2006, after Florentino stepped down, Calderon came to power, and Sanchez continued to be valued because of his achievements in business.

There is no way, Calderon is a pussy, and he has no talent in this area at all, so he can only continue to reuse Sanchez.

This also gave Sanchez the opportunity to help Florentino return to the Bernabeu Stadium three years later.

So, after a little thought, Sanchez understood what Florentino meant.

"This is a very wonderful idea. Fans usually have to eat, shop, and have fun, but they may not be willing to go to Harros, Pizza Hut, KFC, Wangjiang Pavilion and other stores to spend. Therefore, Southampton uses this method to attract these potential guests, thereby achieving a win-win situation between fans, clubs and businesses."

Florentino nodded unstoppablely, "Well, keep talking."

"But this is only at the design level. At first glance, it is very feasible, but in actual operation, there may still be quite a lot of difficulties and problems. After all, this involves too widespread."

Florentino nodded again.

"However, Yang Huan is indeed powerful, and he has a lot of talents. He can even make such an idea come true. If it is done, it will simply be necessary to build Southampton into a large platform that connects various social resources."

When Florentino heard this, he nodded again, "Since he proposed this idea and developed such a system, the plan itself has been more than half successful. As for what you are talking about, it is a small problem!"

"Yes!" Sanchez also understood, "As long as Southampton firmly pushes, as long as the merchants do not lose confidence in Southampton, and as long as there are fans who want to see Southampton's ball, this plan will not be unsuccessful!"

Florentino sighed a long sigh and stood up from his seat, feeling a little sad.

"Yang Huan is indeed a talent. He asked for free tickets back then, and everyone treated him as a fool. But now, you see, he has made it and is about to put it into practice. I am really a little worried!"

"Worried?" Sanchez was a little confused.

Southampton is far away in the UK and has nothing to do with Real Madrid. What are the Chairman worried about?

"Professional football has always been quite deformed. You say it is closed, but its every move has attracted the thoughts of countless fans around the world. But if you say it is open, it still stubbornly sticks to its traditional circle on many levels, such as the so-called tradition, the so-called loyalty, and the so-called emotional acts!"

In the eyes of Florentino, as a businessman, these are all stumbling blocks that seriously drag down the development of professional clubs.

Just like a family-managed enterprise, a group of laymen are leading a group of insiders to do things, which is completely irregular!

"In my opinion, the rapid development of professional football in the past decade has seemed more like a passive process of accepting the process of baptism and repeated transformation from various resources from society, rather than an active and active self-transformation!"

"But the appearance of Yang Huan and Southampton broke this situation from the beginning. His initiative to seek change again and again, and his drastic reforms again and again made people amazed and lit up his eyes. Every change of his life is enough to make professional football think deeply and think deeply!"

Sanchez knew that Florentino had always admired Yang Huan for a long time.

After the first one-on-one conversation between the two, Florentino praised Yang Huan when he came back, believing that he had seen many young people's qualities and many new ideas from Yang Huan.

Now it seems that the Chairman’s vision was really accurate!

"What I worry about is that if Southampton fails, it's fine, but if it succeeds, will Atletico Madrid's new stadium in eastern Madrid and the surrounding commercial city become the second artificial island of Southampton?"

When Sanchez heard this, he almost lost his voice.

Yes, theoretically, this success can be replicated.

If Atletico Madrid also followed suit, and if this is the case, its income would definitely skyrocket.

According to the preliminary estimates of Ass, according to Southampton's points plan and the information found by reporters from some businesses, although tickets for the new Southampton stadium will be free, the team will receive at least 200 million pounds of rental income from all merchants in the Artificial Island every year.

If we include the other series of supporting services provided by the team to merchants, it will be estimated to reach 300 million pounds.

In other words, Southampton tickets are free, but they earn more than ticket fees.

If the sponsorship fee is included and the broadcast fee income is included, Southampton's revenue will jump to European giants like Real Madrid, Barcelona, ​​and Bayern Munich.

And this is just the beginning. With the operation and accumulation of the entire model, the future development potential is quite amazing.

Just imagine, Southampton can do it, and what about Atletico Madrid?

If the bed sheet army also makes such a move, and its revenue soars, there is no need to be much. As long as it doubles more than 100 million, it will exceed 300 million, Atletico Madrid will firmly become the third pole in La Liga.

"The plan to transform the Bernabeu stadium must start immediately!" Florentino also attaches great importance to this.

Sanchez nodded and said, "I have already found someone to estimate. If the new stadium is renovated, it is expected that our fiscal revenue will be increased by about 200 million euros on the existing basis!"

Florentino nodded, and he was quite optimistic about it.

"Mr. Perez!" Sanchez suddenly had a doubt, "Southampton's approach is actually to imitate the Madison Square Garden in New York, developing the commercial resources around the stadium to the extreme. Through supporting facilities such as hotels and restaurants, the stadium is built into a commercial center. There are various commercial forms around it, providing huge convenience for fans."

"With this passage of fans entering the stadium, it will be built into a huge commercial corridor, so that even if fans come to the stadium earlier or leave the stadium later, even if it is not a match day, it will not have any relationship, rather than the traditional stadium business model that is currently common in European stadiums, which come before the game starts and leave after the game ends."

Florentino heard this and smiled and nodded, "Well, Sanchez, you're right."

Sanchez nodded politely, "Then can we do this too? The contract for the Bernabeu Commercial Corner is about to expire. There is an extra piece of land. Although it is not as good as Southampton, we can also build the Bernabeu Stadium into a commercial center like them, because our geographical location is the most unique advantage!"

The Bernabeu Stadium is located in the city center of Madrid. If the Bernabeu Stadium is built into a commercial center, it would be a money-making machine!

When Florentino heard this, he shook his head and smiled bitterly, "I know what you think, it is indeed quite tempting, but you should know that it is not easy to have the benefits involved in it."

Sanchez's expression was a little sluggish when he heard this because he understood.

As a wealthy family among the wealthy families, Real Madrid is not as solid as the outside world sees, or Florentino's one-man show. On the contrary, Real Madrid has many factions, full of intrigue and exchange of interests.

For example, there have been more injuries in Real Madrid recently. Many people say that there is a problem with the medical department, and some players even don’t trust this group of team doctors. Why can’t the club just fire the team doctors? They can only be downplayed?

Because this team of doctors was recommended by a board member, and as chairman, Florentino needs to be responsible for these eighteen board members, and any decisions need to be made through their consent, so there is an exchange of interests involved.

There are eighteen members of the board. You recommended the team doctor, I recommended the lawyer, and he recommended the public relations staff.

Many people even participate in and intervene in the player's transfer operations.

It can almost be said that there have been factions within the management.

Why was it so chaotic when Calderon took over Real Madrid?

Even if he is a bastard, Mijatovic is also a bastard, but these two bastards can make Real Madrid like this?

This is also too overestimating the two of them.

The most important and core reason is that Calderon and Mijatovic cannot hold back the board of directors!

Are there any examples like Calderon?

As the best vice president in club history, Gaspart, the former chairman of Barcelona, ​​became the worst chairman in club history, bringing Barcelona's darkest years. Isn't this the reason?

Even if you are as strong as Florentino, you can only barely hold on to the situation and have to compromise everywhere and exchange interests to get a relatively stable management situation.

"You should make full preparations for this matter first. I will mention it at the board of directors when the time is right."

Sanchez nodded after hearing this, "Okay, I know how to do it."

"It's already February, and there's one thing that's very important. You can hurry up and do it!"
Chapter completed!