Espoo is Finland's second largest city after the capital Helsinki.

The world-renowned Nokia has its headquarters in Espoo, and Microsoft and Google have also established headquarters, research centers and data centers in Espoo.

With this trend, Espoo is also a gathering place for countless European high-tech talents.

Las Lepinen is one of them, and he is now the head of the game production team of Finland Green Medi Entertainment.

Speaking of GreenMeidi Entertainment, veteran gamers must be familiar with it. The famous [Marx? Payne] series of games comes from this game developer, and the famous system rating software 3DMark is also the company's work.

Las Lepinen participated in the production of the Marx Payne series, which has been transformed into an action movie by Hollywood, starring Mark Wahlberg, and recently, the latest game product of him and his working group is [Mind Killer].

There is no doubt that Green Medi is already a well-known developer in the gaming industry, but Ras Lepining is not proud of it at all. He even found that his enthusiasm for work is passing by bit by bit.

The reason is very simple, Green Medi is too restricted.

Before developing the successful Marx and Payne series, GreenMedi was in a financial crisis, but after success, they still couldn't be completely independent. It seemed that they wanted to develop [Spirit Killer], and they needed to cooperate with Microsoft's game studio and were asked to debut on Microsoft's Xbox platform.

All kinds of restrictions are telling Las Lepinen that the prospects of this road may not be bright.

In recent years, with the rise of smartphones, mobile games have received unprecedented attention.

A plant vs. zombies were released before, and the Angry Birds, who have recently become famous, have allowed the whole world to see the huge market for mobile games, and have also made Las Lepinen begin to turn his attention to the mobile game field.

Not long ago, he received an invitation. The other party was also a startup company, but the founder was a well-known figure in the Finnish industry. He valued Ras Lepinen's rich experience in game development and invited him to join their team.

But Las Lepining was still hesitating because the other party had only three people, and their idea was to build a powerful creative team first, then go to the City of London to attract venture capital, and then use venture capital to develop games.

He didn't know if this set of capital games could be played, but the risk was too great.

Therefore, after receiving the invitation, he was still hesitating, although the prospects outlined by the other party were very gratifying.

But who knows?

The two people sitting in front of him were also accused of hesitation and temptation, including the two famous artists and animator in the gaming industry, Petra Steman, and the famous analyst Temuir Hausla with a master's degree in business administration.

The three of them sat in a cafe in downtown Espoo, discussing their choices for the future.

But who can promise a future for yourself or others?

"Have you heard of cutting ropes?" asked Petra Steman.

Las Lepinnine uttered, "It seems that it has just been released for a few days, right? There have been reports in the media before."

Since WeChat has held a competition at the University of Southampton, which attracted media attention, it soon took a while the iron was hot and launched this game on Apple's two major platforms, IOS and Facebook, and has been loved by more and more players.

"I heard that in the Apple App Store, the global download volume of this game has exceeded two million."

"Two million?" Las Lepinen was a little surprised and lost his voice.

The spiritual killer he personally supervised is currently attacking for one million sales, but this mobile game easily exceeded two million downloads, which makes him feel so sorry.

"It seems that it's only been one week since it was launched." Las Lepinning said in surprise.

"Well, it's just one week." Petra Steman smiled slightly, "This number is actually not amazing at all, because the grades are better than them, and it's not without them. The key is to rely on the stamina."

As a famous analyst in the past, after switching to the field of game development, Temuir Hausla, who is good at the construction and improvement of the entire game economic structure, nodded constantly, "I have also paid attention to this game and downloaded it to play it. As a free game, the key is to look at their retention rate to players and how to guide players to spend money to buy paid props."

"I heard that their players' retention rate on the next day is around 65%, the three-day retention rate is 55%, and the seven-day retention rate is 50%. "Petry Steman said enviously, this is already quite high.

Temuir Hausla was a little shocked. He was also very good at game analysis. Naturally, he knew the meaning behind this data, but he just didn't understand, "How did they do this?"

I believe that this is also a common doubt among all mobile game manufacturers.

"Task!" Petra Steman replied, "They provide players with different types of daily tasks and rewards, encouraging them to go online every day, and even reward gems that can be used to purchase paid props."

"This is indeed a very creative idea!" Temuir Hausla said with admiration.

Little did she know that when Yang Huan designed this idea, she actually copied and borrowed from WeChat's Tiantian series in her previous life.

"From the art level, the game is designed very beautifully, with almost impeccable logic and game feedback. Players' every move will receive the most realistic and natural feedback, which is quite attractive."

Petra Steman obviously made a hard work on cutting ropes to study it.

"This is not just a mobile game, it also has rich social elements that can be bound to Facebook and WeChat friends. Through the rankings, players can see the performance of relatives and friends and game progress. Even every time they pass, they can see their friends' performance in this level, compare each other, and even leave messages to friends to guide the game tips."

Everyone hopes that they are the most powerful manpower around them. Through this social method, they can naturally bring a sense of accomplishment and satisfaction to players. For some players with strong competitive spirit, they will try their best to improve their rankings and game progress.

The fastest and most effective way is to buy some paid items that are very practical but will not destroy the balance of the game.

For example, when encountering a difficult difficulty, you can skip this level directly through the charging props and enter the next level.

Because the difficulty setting of game levels is usually in the way of placing a more difficult level in several levels, skipping the difficulty is still very helpful for the progress of the game.

But when the game reaches a certain stage, players must turn back and crack the difficulties they have skipped before they can continue.

If you want to solve those difficulties, you may need to buy paid props.

It is obvious that from the beginning, WeChat companies were trying hard to guide players to purchase paid props.

It’s just that they have chosen a way that is more clever and cannot be resisted by players.

"Recently, many people are talking about the cute cartoon dragon on Facebook and Twitter, which is very popular with female players. The gorgeous pictures of the whole game are also very pleasing. In addition, they are diligent in updating and adding levels. They have reached seven level boxes, and it is said that they will continue to update in the future."

Speaking of this, Petra Steman smiled with admiration, "This is a long-prepared mobile game promotion. From game production, testing release, to holding a competition, and finally global releases, it is carefully prepared."

"So, they became famous in one shot!" Las Lepinn also praised in admiration.

"The Apple App Store may make great efforts to make this game that is beautifully made, which can well reflect the performance of Apple's mobile phones, and increase promotion efforts. This is also Apple's usual style."

An important requirement for recommendation from Apple App Store is to be exquisitely produced and reflect the performance and characteristics of Apple phones and IPAD. This type of game is generally highly recommended.

When Temuir Hausla heard this, another thought suddenly surged in his heart.

After taking the laptop from your side, opening it, I quickly went to Google and began to search for a development company that cuts the rope.

"Actually, we may have all ignored a little." Temuir Hausla shook his head and sighed.

"What have you ignored?" Petra Stirman was a little surprised.

All of them have given such a high evaluation, but still ignore it?

Temuir Hausla turned to his laptop and said, "You see, this company is the company that develops WeChat. They publish it on both IOS and Facebook platforms. Don't you think that this is consciously introducing Facebook users and social circles to WeChat?"

The most important thing about social networks is interpersonal relationships. If users can be guided from Facebook to WeChat through a game, it will undoubtedly allow WeChat users to achieve explosive growth in a short period of time.

"It seems that we have underestimated their ambitions!" Temuir Hausla suddenly became very interested in the company.

If this is a company in Silicon Valley, his interest might not be so strong, but it is a British startup, which makes people feel curious.

"They are recruiting game production talents and they are paying very high." Petra Steman noticed the job advertisements in Google search results.

"A senior artist with more than six years of experience in game development has an annual salary of 150,000 pounds."

You know, Petra Steman's annual salary is only about 70,000 pounds now, because he is senior enough and has been in the company for many years. Otherwise, according to the trend of a sharp decline in salary in the entire European and American gaming industry in 2010, it would be good if he could get 50,000 pounds.

But the annual salary given by WeChat is so high, which really makes him very moved.

Are you planning to take advantage of the lows of the game and film industry to engage in a large-scale talent buying bottom?

"It's really that high?" Las Lepining was also a little moved. If a senior artist had such high a high salary, his salary would definitely not be low, at least it would be the same.

Temuir Hausla was not very surprised, "I have a few friends who used to work as a game developer in Sweden and now I've gone to the UK. I heard that the salary and benefits are very good, and the company's benefits are quite generous. It is said that the boss is a very rich second-generation who knows games very well. I also heard that he has acquired a football team recently."

"Southampton!" Petra Steman immediately thought of this team.

The main reason is that it is too dazzling. As the British League One team, it won the world's number one center Ibrahimovic, and everyone recognized as the super genius Neymar.

Such a team is not easy for people to forget.

Since they knew this, the three of them knew that at least although this company was a start-up, it had very strong strength, especially its financial strength, and the conditions offered were so generous that they were moved.

"I want to try it." Petra Steman took the lead in making a statement.

Las Lepinen looked at Temuir Hausla and nodded, "Then I'll go too."
Chapter completed!