Silicon Valley, USA, Facebook Headquarters.

The newly-held game department head, Sheen Ryan, stood outside the office door of Dan Ross, vice president of cooperation and platform marketing, and hesitated for a few seconds, took a deep breath and knocked on the office door.

"Please come in!" Dan Ross' voice came from inside.

Sheen Ryan took a deep breath again, opened the door and walked in.

"Good morning, Mr. Ross!" Sheen Ryan tried to make the smile on his face relaxed and natural.

"Good morning, Sheehn." Dan Ross looked up and glanced at the department head he had just recruited, and stopped his work with a smile. "I hope you will bring me good news today."

Sheen Ryan smiled bitterly in his heart. He himself didn't know if this was good news.

But he still walked to the opposite Dan Ross's desk and sat down.

"Mr. Rose, my colleagues in my department have been following a game software in the past few days."

"Oh, is that?" Dan Ross was a little surprised. Is there anything to report on this?

Sheen Ryan took a deeper breath and decided to say it out in one breath.

"This software is called Cutting Rope. It is a new game launched by a startup company from Southampton, England. It has been on the market for half a month on our platform and is winning the recognition and support of more and more platform users, and its ranking in the rankings is also rising steadily."

"Cut the rope?" Dan Rose was familiar with it. After thinking about it, he remembered that it seemed that there had been reports in the newspaper before, but he just took a look. He heard that it was associated with a European football team. Who knows?

"You guys pay attention to it, is it because they violated the rules while competing for rankings? If so, just deal with it seriously."

Maintaining fairness and justice in platform competition, Dan Ross thinks this is not necessary.

"No, Mr. Ross, they did not violate the rules." Sheen Ryan shook his head.

Dan Ross laughed as soon as he heard this, "So, you all think this game has great potential. You want to further promote and explore to make up for the traffic loss caused by previous tensions with game developers in recent times?"

If so, this is definitely good news.

"Not that, Mr. Ross, I personally think that not only should it not be promoted, but it should be removed from the shelves."

When Dan Ross heard this, he immediately raised his head, his eyes revealed dissatisfaction. He stared at the newly appointed game department manager in front of him, and his tone was a little unkind, "I don't understand very well, Sheehn, what do you want to report to me?"

Sheen Ryan thought about it and breathed a sigh of relief, "Mr. Rose, the company that developed this company called the Rope Cutting Game is the startup that developed the WeChat app before. We tracked this game for several days and we found that players bound their social circles on our platform through this game."

Dan Ross didn't say anything, just listened.

"We have absolutely reason to suspect that WeChat is using this game to guide users of our platform into their social platforms. We have no choice but to remove this game." Sheen Ryan felt that this matter was very serious.

Of course, now is just the beginning, but if it is not stopped, what will happen in the future? Who knows?

Dan Ross listened leisurely to Sheen and Ryan after he finished speaking, but he didn't make any statement for a long time.

A dead silence appeared in the office, which lasted for nearly ten seconds.

"Sheen, do you still remember when you first entered the company, I told you, what was your task?"

Sheen Ryan was a little in awe of the boss and nodded: "Remember to develop and maintain the relationship between internal and external partners of the gaming industry and major operators of the industry."

"Well, games occupy a very important position on our platform. We have tried to integrate game developers and make them surround us more firmly, so we changed the rules of the platform's game development, but what about the result?"

As a result, the largest game developer announced his switch to Google, and at least half of netizens were using the developer's farm games, which directly led to a heavy loss of Facebook.

After learning from the pain, they changed their domineering approach and began to learn to listen to the voices of game developers.

"I know how many users do you mentioned on WeChat now?"

"Just over 20 million."

"What about us?" Dan Ross asked again.

"More than half a billion."

Dan Ross nodded, "Then tell me again, who is our biggest competitor now?"

"Google, no doubt." Sheen Ryan knew this very well.

"Very good, you haven't forgotten yet!" Dan Ross nodded again, "Then you should be very clear that the most important thing for your gaming department now is to make up for the impact of several major game manufacturers' switch to Google as soon as possible, rather than further aggravate the tension between us and game developers. Do you understand what I mean?"

"I understand." Sheen Ryan was a little helpless.

Dan Ross said this and felt he was awakened. "I hope you can still understand that the task on your shoulders is very heavy, the company attaches great importance to social games and has been listed as an important business component. You should find ways to attract more outstanding game developers to enter and stay on Facebook."

Sheen Ryan understood what Dan Ross meant and knew what he should do.

That is, don’t cause trouble for cutting ropes, and you should even promote them appropriately.

Perhaps, in Dan Rose's eyes, Internet users are not an either-or zero-sum choice for Facebook and WeChat.

If you choose WeChat, do you have to abandon your facial features?

…………

…………

Also in Silicon Valley, Apple's headquarters.

Apple App Store Director Eddie Ku is seriously looking at the report in front of him.

The content of this report revolves around a new mobile game that has attracted considerable attention.

"I have played this game myself, and it gives me a very good feeling. The picture is gorgeous and smooth, the whole design is also very likable, and the player retention rate is very high. More importantly, they use the method of adding paid items for free, which is undoubtedly very likable."

Sitting opposite Eddie Cu is an employee under him, and the submitter of the report.

"At present, this game has topped the free list in several countries such as Australia, Italy, the Netherlands, Sweden, New Zealand, Canada and Finland, and has also entered the top 20 in the United States, which has attracted a lot of media attention."

"I have talked to their employees that they only plan to release on Facebook and IOS platforms, and there is no idea to enter the Android market for the time being. They are working hard to develop a brand new game that will introduce 3D gyroscope technology."

When Eddie Cu heard this, he immediately raised his head, "Are you sure?"

"Well, they showed me a video, and I can only say that it is very good, but they still need to improve some details such as the picture, gameplay and paid props. It is initially estimated that it will not be released until the end of the year at the earliest."

3D gyroscope is a feature of IPHONE4, but there are currently very few games that support this technology on the market.

A very important principle of the Apple App Store is to select some applications that can show the unique experience of IOS and promote them, so as to maximize the retention of Apple users.

"You can contact them again and try your best to arrange for their new game to be released exclusively on our IOS platform, and at the same time arrange great recommendations for their game."

There are not many games that support 3D gyroscopes, and there are even fewer fine products. We have to strive to win over them.

“How big is it?”

"The homepage of the week for app stores in several countries and regions with the largest downloads, including the UK, the United States, Japan, Germany, etc."

Eddie Ku showed very sincere sincerity, because this recommendation is the best position in the Apple App Store and the best effect, and countless application developers can't find it.

"By the way, be more sincere and show our sincerity." Eddie Coo solemnly reminded him before his subordinates went out.

…………

…………

“Exclusive release?”

At the Southampton Tourist Pier in the UK, the WeChat company's office is exactly the Ichin River.

The surrounding glass curtain wall design makes the lighting of the entire office building ideal and the view is quite transparent.

Yang Huan was also moved when he heard the cooperation intention from Apple headquarters in the United States conveyed by Zhu Liangcheng.

Although the download volume of rope cutting is not small, it still has considerable potential to be explored, but this requires the recommendation and cooperation of the Apple App Store.

The smell of wine is also afraid of the deep lane. Apple's recommendation can allow a game to complete a huge transformation.

"Yes, Master Huan, I can see that they are very sincere, especially for our new game."

Yang Huan personally provided a creative new game, which is Temple Escape, but unlike the Temple Escape that I played in my previous life, this time it is free to add in-app purchases, and the picture is made more exquisite and smoother.

At the same time, Yang Huan also asked the development team to make a competition mode between players.

As the saying goes, people fight with each other, and the competition between players can stimulate players' strongest desire to consume.

"Since they are so sincere and the conditions for the offer are pretty good, then let's agree to them!" Yang Huan thought for a while and said.

"I understand!" Zhu Liangcheng immediately laughed and wanted to reply.

"Wait!" Yang Huan suddenly thought of a question and called him, "Just say that our promise is only half a year, and in half a year, we will release it on other platforms such as Android and Facebook."

"receive."

Android platform is also a very large market. It is a pity to give up such a large market just to use Apple’s recommendations.

As for Facebook, what Yang Huan values ​​is the users and social networks on this platform.

…………

…………

As Yang Huan made the decision to exchange conditions with the Apple App Store, several people from the rope cutting development team also began to prepare for the upcoming promotion in full swing.

They have specially prepared an updated version for this week-long recommendation, adding two game level boxes, as well as some special paid props, and will also offer limited-time discounts and promotions for paid props.

The game team also specially prepared advertisements and promotional vocabulary for recommendations, and also actively promoted and promoted them on major game websites and forums, and even specially created a game promotion animation to put it on YOUTUBE.

In October, after a series of promotions and promotions, the Apple App Store placed the game Cut Rope at the same time on the homepage of app stores in many countries and regions with the highest download volumes in the UK, the United States, Japan, Germany, France and other countries that week.

This move caused surprise to countless media and Apple users overnight. They were all full of surprise. What is the recommended part of this game?

Curiosity, coupled with the previous series of publicity and promotions to lay the groundwork, and the good reputation on the Internet, has made cutting ropes the most concerned topic of mobile game players around the world overnight.

In this case, free will undoubtedly achieve very amazing results.

Because since it is free, curious mobile phone users don’t mind downloading it on their phones and try it. At worst, they don’t like it and delete it.

This immediately made the game Cutting Ropes top the free list of several countries and regions with the largest downloads in Apple app stores in less than a week.

The reputation of cutting ropes was also suddenly detonated, winning the praise and recognition of countless players, and its good reputation once again promoted promotion. Its reputation completely overshadowed the most popular plants vs. Zombies and Angry Birds in the first half of 2010, and became one of the most popular mobile games of the year.

The cute cartoon dragon in the green also squeezed out the Angry Birds and became the favorite cartoon image of countless players.

The popularity of the game has once again driven the surge in the number of WeChat users.

At the same time, Southampton also won consecutive League One throughout September and early October. With his six consecutive wins in September, Southampton even topped the league standings in one go.
Chapter completed!