045, Alibaba's counterattack

While Didi Takeout was focusing on opening up the market, Alibaba announced that it had connected Ele.me to the ZFB channel entrance, and Ele.me's orders increased for a while.

"Ele.me is going to counterattack." Konka, who was sitting on the 20th floor of the WF Building, said with a bad expression in front of Zhang Zijian and Wang Dong.

"Hehe, I'm just struggling to death." Wang Dong thought for a while and said.

"Dongzi is right. Alibaba's ZFB is now learning from us that we are registering and sending red envelopes. Now some merchants have opened Didi and Ele.me merchants at the same time." Zhang Zijian shook his head and said.

"It means they are starting to take our path now?" Li Peng said angrily.

"Well, Dongzi, you and Li Peng are improving the algorithm. The boss means giving riders more time and at the same time giving merchants some more reductions." Konka thought for a while and said.

"???Our delivery routes are all calculated, aren't they going to deliver them every minute? Why do you need to add time now?" Wang Dong and Li Peng were a little puzzled.

"Haha, you two are still not aware of people's hearts. The boss's move seems simple, but in fact he is killing people and killing people." Zhang Zijian and Kang Jia said with a smile.

"What does it mean? Are there any other ways here?" Wang Dong asked in confusion.

"You know that the boss's legal counsel has been in contact with China Life recently, right?" Konka looked at everyone and said with a smile.

Everyone nodded to show that they knew about this.

"Do you know that the boss is going to buy an insurance for all our Didi Takeout riders every time they travel?" Konka picked up the teacup on the table and sniffed it.

"What? Buy insurance for riders? Buy every time you travel? Isn't this increasing the operating costs?" Everyone was confused.

"Haha, what do you know? What does the takeaway market rely on? It depends on riders. No matter how powerful his APP is, if no rider gives it to him, what kind of waves can he make?" Konka said contemptuously.

"Gao, Gao is really high. Now Alibaba has been pressing for the delivery time for our riders to the most. At present, it is only a little spark that can start the prairie." Everyone finally knew Tang Wen's intention.

This move is really beautiful to retreat. Didi Takeaway not only gives riders plenty of delivery time, but also pays attention to the safety of riders. In this way, Ele.me is invisibly defeated by an army.

By the time they realized it, the market had been almost seized.

The next day, a conscientious Didi Takeout article on the Internet began to attract the focus of public opinion. For the sake of riders' safety, Didi Takeout purchased China Life Insurance insurance for riders every time he traveled.

Didi's algorithm has also been updated again, and the time for each traffic light is also calculated, greatly ensuring that riders can deliver more time.

At the same time, the system of rewards and fines has also been reformed. The reward system has become easier to achieve, but the amount of time-out deductions and complaints deductions have become more humane.

At the same time, the factual supervision and recruitment of riders has become increasingly strict, making customers more at ease.

With the boasting of countless media, Didi Takeout's valuation will almost double in less than a month. Seeing this, Penguin and other venture capitalists have used their resources to start singing Didi and sing about Ele.me.

Compared with Didi's "enlightened" attitude, Ele.me is simply hammered to death. What is the oppression of riders' delivery time? There are also customers who will ban their accounts when they complain and fine them if they exceed the time.

The rider's dissatisfaction is that although Ele.me's current rider subsidy is greater than that of Didi, there are fewer riders going to deliver.

Why is this happening? For example, the order from Didi Takeout is currently about 5 yuan, while the order from Ele.me can reach about 6 yuan. However, if the timeout is exceeded, you will pay the order yourself, and you will deduct 200 yuan for a complaint, and you will also have to block the account.

Comparing this way, it is even more cost-effective to travel to Didi. The merchants were speechless. The Ele.me subsidy was currently similar to Didi, but Ele.me riders may not have to accept orders for half an hour, so many merchants had to close Ele.me merchants.

Although Zhang Xu immediately adjusted the system, it was not so easy to get the human heart after losing it.

There is no way Zhang Xu can only find Alibaba to continue financing and prepare to start a price war. He thought it was very simple. I would improve the treatment of riders and merchants, so I don’t believe it and can’t get the market.

With Alibaba's recommendation, Ele.me raised 5 million yuan in financing less than a month ago and accepted SoftBank's second financing of US$20 million.

When Didi Takeout and Ele.me were fighting for a hot match, the third-large takeout, Du Niang, who had downloaded the number of downloads, had 10,000 beasts passed by. After fighting for a month, they even beat themselves, the ten thousand-year-old third-year-old, to breathe.

The order for the takeaway for Du Niang is only less than 1 million yuan per month, and he has already lost to his grandma's house. In desperation, Du Niang had no choice but to package and sell the takeaway for Du Niang to Ele.me.

At present, Didi Takeout and Ele.me are basically on June 4th in the market. In order to catch up with Didi Takeout, Ele.me basically burns money and continues to burn money.

The first round of Alibaba's $5 million was gone after less than a week. So Ele.me, which raised another $20 million, was ready to continue to burn.

On the other hand, Didi Takeout has not started to move. At Tang Wen's instructions, Konka was preparing to hold a New Year's Eve event with Penguin.

Didi has free delivery fees from December 31, 2011 to January 12, 2012. Every day, you can pay a random reduction of 5-15 yuan per order, and the highest is free of charge.

This time Penguin also invested a lot of money. In order to promote WeChat, the cost of cooperation with Didi takeout is 55% off. This is also the first step to crush Ele.me.

Tang Wen knew that WeChat was going to launch a red envelope to greet New Year before the New Year, so he found the head of WeChat, Zhang Xiaolong, to discuss the Didi takeaway event with him.

Penguin naturally would not refuse such a "win-win" matter. So WeChat also put the entrance to Didi Takeout in WeChat wallet.

When the war between his company and Alibaba was in full swing, Tang Wen was pulled by Zhu Hui to start rebuilding. Tang Wen's clothing style was really not very good before.

Qin Feng saw that Tang Wen was going to attend some formal cocktail party, so he introduced a store for Tang Wen to customize.

Zhu Hui currently opens a Taobao store of "Mrs. Q", and her clothes style is completely overwhelming Tang Wen.

So under Zhu Hui's leadership, Tang Wen began to shop for luxury goods stores. Clothes Hermes and other things were too rustic, so Zhu Hui took Tang Wen to Jenia for a complete transformation.

From shirts to coats, pants, shoes, Zhu Hui carefully helped Tang Wen choose.

"This shirt is good, husband, you are wearing it very slim." Zhu Hui handed it to Tang Wen with a black shirt, and then helped Tang Wen pick a pair of black casual pants, and the leather shoes were also black.

Looking at himself in the mirror, Tang Wen's mouth twitched slightly, "Damn it's really a path to darkness." But it's not to mention that the black combination Zhu Hui chose for Tang Wen, combined with the 17 million 5002P in Tang Wen's hand, a sense of indifference that looked down on the world came out.

In terms of customization, Zhu Hui directly chose the most expensive one with 700,000 yuan. It is said that they are all top alpaca skin or wool. Anyway, Tang Wen was confused when he heard it.

When checking out, Tang Wen wanted to swipe the card, but Zhu Hui said first: "No, I promised that I gave it to you."

Tang Wen looked at Zhu Hui who was pouting and talking seriously, and said in his heart, "This is a gift from thousands of miles away, and you still have to pay it back?"
Chapter completed!