The purpose of nonviolent communication is to establish a connection so that people can value and understand the needs of both parties during communication, and then seek ways to satisfy both parties. This model can help people establish healthy connections between people.

, making mutual help and friendship a reality.

The four elements of non-violent communication: observation, feeling, needs and requests. It can also be said to be four steps; first, objectively state the facts. Second, express feelings. Third, explain reasons. Fourth, make requests.

It seems simple, but it is very difficult to do.

You must first let go of your existing thoughts and judgments, control your own emotions, understand the other person wholeheartedly, and listen to other people's thoughts. No matter how ugly the other person says, criticizes, accuses, or insults when they are emotionally intense, you cannot speak reflexively.

Fight back, defend, retreat.

You must listen calmly and objectively throughout the process and think from their perspective, achieve true respect, accurately understand the other party's thoughts and needs, promote deeper dialogue, and avoid the cycle of listening to complaints.

Then use language to express yourself honestly and clearly, trying to make both parties meet their needs, seek common ground while reserving differences, and achieve a consistent goal.

On the surface it is a top skill for resolving conflicts, but in essence it is a correct way of thinking that focuses on "needs". This is the highest state of wisdom in life. If you can master it, you will not only be a social master, but also a negotiation expert. In shopping malls,

In love, in the workplace, and indeed in life as a whole, there will be no disadvantages.

But there are times when this communication fails, mostly because some of the other party’s needs are too hard to satisfy, the conflict between the two parties is irreconcilable, or the other party is a fool, etc.

Fortunately, Gao Yun and Shen Qiongxiao's parents did not have the above problems, so he relied on a standard "non-violent communication" to get Shen Bowen and Fang Yun to agree with him, and their relationship could continue without hindrance.

And, there is good news. After this communication, his pick-up skills, which had been stuck at around 90% before, have made a breakthrough!

He broke through from the professional level to the expert level and received a reward of 100 million yuan, which can be described as a double blessing of money and love.

In the next few days, Shen Bowen did not forget what he had promised. Through his own connections, he successively recommended resumes of film and television executives to Gao Yun. The quality was undoubtedly two levels higher than that of headhunters.

The resumes are very impressive. They started as deputy general managers. Some worked for Internet film and television companies such as Alibaba, Tencent, and iQiyi. Some worked for Hong Kong and Taiwan film and television companies such as Emperor and Media Asia, and even Bona, Enlight, and Huayi.

, Lechuang, Wanda and other traditional five major film and television companies.

Is this what it feels like to eat soft rice?

"Smells! I want it!"

Gao Yun was also dazzled, but after thinking about it carefully, he found that there were not many people who were really suitable for Yun Qi. In the end, he only met one and made an appointment at a cafe in the second ring road of the capital.

"This is Zheng Jianfeng, Mr. Gao, you guys chat, I'm leaving first." Shen Bowen's secretary finished the introduction and left in a hurry.

"Hello."

"Ayun, I've admired you for a long time. I used to watch your videos a lot. Today I finally met you."

In front of him was a forty-five-year-old middle-aged man. He was short, slightly fat, with a round face and glasses. He was dressed in casual business attire and was polite.

The two were polite for a while, and Gao Yun recalled this person's experience...

Zheng Jianfeng, who was born in the Mainland, grew up in Hong Kong. He graduated from Carleton University in Canada with a major in film production. He worked at ATV in Hong Kong and soon turned to movies. In his early years, he worked as an assistant director for Chen Musheng, Chen Kexin, Tang Jili, Tan Jiaming, and Cheng Long.

, has rich production experience.

Later, as a producer, he collaborated with Hong Kong screenwriter and director An Xi on films such as "Moon Hennessy" and "Intimacy". With the production of the film "Su Qier", he shifted his work focus to the mainland and began to work in movies in 2009.

He worked in company management, worked at Disney Shanghai Company, and later worked at Wanda Film Company.

In 2013, he joined Wanda Film and Television Media Co., Ltd. as the company's deputy general manager, in charge of the development and production of the company's film projects. Since joining Wanda, he has supervised the production of "The Secret of the Dragon", "Get Out! Tumor King", "Pancake Man",

"Detective Chinatown", "A Hundred Thousand Jokes", "The Hypnotist", "Police Story 2013", "Beijing Love Story", "Charlotte", "Running Man", "Let's Get Married",

"Chasing the Dragon 2", "Flying Life" and other movies that have won both word-of-mouth and box office. The total box office of the movies he has produced in his entire career is 21.7 billion yuan.

In mid-2020, due to the impact of the epidemic, Wanda's film and television department began to lay off employees. Zheng Jianfeng was one of them and has been unemployed to this day.

For Wanda, layoffs are too normal, especially for senior executives, who change more frequently. From directors to CEOs to presidents and managers, the management team has changed several times in four years, and each executive has served for an average of one year.

It will be replaced in two years.

Zheng Jianfeng has been the deputy general manager of Wanda Film and Television for six and a half years, making him the longest-serving person.

He has been in the industry for more than 20 years and is very familiar with the entire process of creation, distribution and promotion of TV movies. He has a wide network of contacts in the film and television industry, including mainland China, Hong Kong and Taiwan, which is unmatched by anyone else Gao Yun has seen.

"Affected by the gradual formalization of the tax system in the film and television industry and the impact of the epidemic, nearly a thousand large and small film and television companies have closed down in more than a year from the end of 2019 to 2021, and other survivors are also living a very difficult life. Including those large listed companies

The average market value of film and television companies has shrunk by nearly 50%, and 99% of them are losing money, ranging from billions to tens of millions. It can be called the industry’s winter. But I think this is a good thing, this trend

We have filtered out many companies whose purpose is to 'make money' and purified the entire industry. The era of healthy competition has arrived, and companies where content and quality are king will not be afraid of this at all."

Zheng Jianfeng said: "The previous bubble caused by the influx of hot money into the film industry has been completely burst, and the market is moving from an era of extensive development to a stage of refined development. And although there are old players in the industry who have sadly left the industry, there are also emerging players.

Aiming at this field, they quietly entered the game. From the end of 2019 to the present, many Internet companies such as Didi, Xiaomi, ByteDance, etc. have invested in or established companies to expand their layout in the long video field and re-compete in the film and television industry.

.”

"Ayun, you are just right to enter the market at this time. It is the key point for the bottoming out and the recovery of the industry. If it is later, you will miss the opportunity!"

This is not because Zheng Jianfeng is blindly optimistic or deliberately saying good things to Gao Yun, but it is a fact.

Although the industry has indeed been greatly affected by the epidemic. However, after such a long time, the domestic epidemic has been completely controlled, the theater industry has officially resumed work, and the number of film and television drama projects has gradually increased, which means that the entire industry is gradually recovering.

After all, movies and television are essential pastimes and entertainment for modern people.

Afterwards, the two discussed for a while the future development trends of the entire industry. Gao Yun also recognized his vision and judgment, but these things were too general and decided to continue the conversation and try his skills.

"My idea is this. Yunqi is definitely a company with film and television production capabilities and film and television investment capabilities. However, in the start-up stage, it takes a period of accumulation and talent reserve before film and television production can be carried out, so I will focus more on

The latter invests in film and television and does not participate in production. When the time is ripe, film and television will be produced. What do you think of this?"

Zheng Jianfeng thought for a while and said: "Of course, today's TV and movie market places great emphasis on mechanism. We are a small screw in this mechanism and we all follow the mechanism. In fact, Ayun, if you watch the movies on the market, take it now or

For example, the box office champion "Wolf Warrior 2" has 14 producers and 7 distributors. The film's main controller, Wu Jing's Dengfeng Company, after the popularity of "Wolf Warrior 1", Ming

I know this sequel will definitely make money, but why not keep it exclusive to myself and allow multiple companies to share their profits?"

"Risk diversification is the most direct reason. On the other hand, it is resources and favors. Resources are more valuable than money, and investment is a means of profit. The more people who cooperate, the greater the power, and the movie box office will naturally be higher. The recent one or two

In recent years, the list of producers behind high-quality film projects has become longer and longer. There are more than 20 production companies behind them, such as "Beijing No. 81" II, "The Master" and "Xiu Chun Dao 2", and "The Founding of the Army"

Even more exaggerated, nearly 40 companies participated in the investment."

Gao Yun had some understanding of these things, but he hadn't gone into such depth yet, so he listened carefully at this time.

Zheng Jianfeng continued: "So, no matter what kind of movie it is, investment is always welcome, especially Ayun. You are actually a propaganda tool. Put the words "Gao Yun invested in the movie" and then swipe a few words in your video.

If you don’t show your face, the publicity effect is very big! Everyone is eager to let you enter. However, there are two core difficulties. I led people to do this at Wanda before, so I know it very well.”

"First, we need a team with a keen eye. They must predict the starring, script, director, market and other factors to see whether the project can be profitable and whether it is worth investing in."

"Second, an experienced production team is needed to manage the director strongly. The script must be reviewed by the development department several times. The production budget must be drawn up item by item, and a letter of responsibility must be signed to prevent budget overruns... It must be both industrialized and

It needs to be a producer-centered system, but the producer and director must respect each other when working together, and they can’t be so radical, so it’s very particular.”

Gao Yun smiled and nodded: "What was your annual salary when you were at Wanda?"

Zheng Jianfeng thought for a while and said: "This is related to the company's revenue. My minimum annual salary is one million, and the best performance was in 2015 and 2016. At that time, Wanda was at its peak, ranking second in profit, and third in terms of profit.

The total sum of the salary and the RMB is much higher. Counting dividends and other income, the highest salary I received was 4.1 million, which was more than the presidents of other listed film and television companies. Of course, the lowest was the year before last.

It’s a cold winter for film and television, and I only received a basic salary of one million.”

Gao Yun nodded and said: "Yunqi Company is starting up. As the CEO, you need to start from scratch. Unlike Wanda, which has a complete system, it is more difficult. If I give you a guaranteed annual salary of three million, other dividends and year-end bonuses

If you are at the same level as CEOs in the industry, what can you bring to me or Yunqi?"

Three million guaranteed annual salary, project dividends and year-end bonus to benchmark against peers?!

This treatment and attitude made Zheng Jianfeng feel happy. It seems that I am about to take office. Generally speaking, this is the time to make a big deal for the boss!

He thought for a while and said: "I will immediately summon the old departments or recruit people to fill in the internal structure of Yunqi, and establish a human resources and administrative department, a financial department, a legal department, a television and film business department and its supervisory producers and production offices...

...In half a month, that is, as long as we wait for the approval procedures of Yunqi Film and Television, we will be able to operate and invest in film and television."

"We can even set up a film and television production department to shoot a short film or micro-movie, or we can take on some outside advertising business to practice our skills and achieve profitability."

"Furthermore, I have several good film and television drama projects here, which are about to pass the stage of attracting investment. If I invest now, and the movies will be released one after another in two months, I expect there will be about 30 to 60 percent of the profit. I will lose money.

The risk is not big, and the capital is guaranteed at the end of this year. If the film and television investment does not reach a 40% return rate by the end of this year, I am willing to resign automatically... So I just started to say, Ayun, you are really ready to enter now.

It’s just right, now it’s the best time for the film and television industry!”
Chapter completed!