Chapter 654 The customer needs you to reason with her?
Domestic, Longcheng University.
Song Tianjin inspects the store on a daily basis.
At this time, a little shopping guide ran over in a panic and said:
"Manager Song, we have something wrong there, please come over and take a look!"
The little shopping guide is in the shoe section on the first floor of Longda Supermarket Department Store, and the counter belongs to Ilia Women's Shoes.
In this era, the trend of worshiping foreigners and favoring foreigners is widespread in China.
In order to cater to consumers' pursuit of "foreign style", "fashionable" and "the moon in foreign countries is rounder", every brand is forced to have a western style name.
Therefore, the women's shoes in this counter also have a western name, Ilia.
Song Tianjin felt very strange and asked: "What's wrong?"
The little shopping guide looked embarrassed and hesitated: "Manager Song, it's the one who has another customer complaint."
Customer complaint, short for customer complaint or dispute.
When Song Tianjin heard this, he felt dizzy:
"Why are there customer complaints on your counter again? Tell me yourself, how many complaints did you get this month?"
The little shopping guide blushed and hurriedly defended: "I'm just a part-time worker, and your question stumps me."
While the two were talking, they hurried to the Illya counter, and heard an argument from afar——
The customer said: "Your shoes obviously have quality issues. The inside of the soles are as uneven as briquettes. It hurts my feet every step I take. Why can't you return them?"
The counter manager replied: "You have worn these shoes before. Not only are the soles worn, the uppers are also stained, and the forefoot is deformed. How can we sell them if you return them?"ъìqυgΕtv.℃ǒΜ
The customer was anxious: "Your counter actually wants to sell these shoes with quality issues like this again? Where is your conscience?"
The counter manager was also angry: "This matter has nothing to do with conscience. I am trying to reason with you."
"This is the rule wherever we go. Shoes can only be returned if they have not been worn, the soles are not worn, the uppers are not stained, the uppers are not deformed, and they do not affect secondary sales."
"Look again, you have been wearing these shoes for half a month, and they are almost new and old. They definitely do not meet the return standards."
"The problem you mentioned is that the inside of the shoe sole is irritating. A pair of insoles can solve the problem. There is no need to return it. This is not a shoe quality problem."
"Shoe quality problems refer to non-artificial degluing, broken soles, cracks, etc. within a short period of time after the shoes are sold."
"How many pairs of shoes have we sold? You are the first to say this."
When Song Tianjin heard this, he rolled his eyes silently in his heart:
[It’s your boots again! After selling a pair, customers complained about a pair. How dare you say such a thing? 】
When the customer heard what the Ilia counter manager said, he became even more furious:
"The size 39 shoes I bought are just right. If you add a pair of insoles for me, can I still wear them?"
"Can you speak? You are a supervisor. How did you become a supervisor with your ability? You don't even understand this common sense!"
The manager of the Ilia counter is the daughter-in-law of the brand, and she is not suitable for doing business.
The reason why she came to be the manager is simply because this brand is a small family-run company.
First, she committed a fatal flaw:
Does the customer need you to reason with her?
Customers spend money to consume, do they need you to teach them how to behave?
Seeing that the supervisor was trying to reason seriously and escalate the situation, Song Tianjin quickly said:
"what happened?"
The two women in the store fell silent when they saw the little shopping guide bringing Song Tianjin over.
The customer is a fat girl with short hair and glasses. She weighs 200 pounds, but she is still fashionably dressed.
Those who can afford shopping in department stores like Sichen still have plenty of money.
At this moment, her expression was angry and she complained:
"Are you the store manager here? Let me tell you about this!"
"I bought a pair of shoes here half a month ago, and here they are!"
Song Timjin nodded politely and looked at the pair of black sheepskin wedge-heeled short boots, which were already dirty.
Moreover, the upper of the shoe has also deformed.
The thing about genuine leather shoes is that whether they are made of sheepskin, pigskin or two-layer cowhide, they will deform according to the shape of the person's feet.
For feet that are splayed inward, the toe of the shoe will be slightly facing inward, while for feet that are splayed out, the opposite will be true.
If it is made of PU leather, then this problem basically does not exist.
Genuine leather shoes are comfortable, breathable, and tolerant of your feet, unlike PU shoes, which smell bad and hurt your feet.
but!
There is no doubt that genuine leather shoes are expensive.
The customer said: "I bought this pair of shoes for 169!"
"Look, it's only been half a month, and the soles of the shoes are already so painful that I can't wear them anymore!"
"I'm simply spending money to get myself into trouble!"
"Hey, look, look!"
"The soles of these shoes have been stepped on like briquettes. They are bumpy and bumpy to the touch. It hurts so much when I step on them with my weight!"
The sole of this shoe has a wedge heel. The height of the sole of the front foot is one centimeter, and the height of the heel of the back foot is seven centimeters.
From back to front, there is a downhill arc. They are wedge shoes among women's shoes. They also have a name: "Hate the Sky High".
In order to be lightweight, the soles are not solid but hollow.
In order to be stable and easy to bear weight, the inside of the slope is made of briquette-like structure and is made of hard plastic.
Therefore, the soles of the feet are covered with three layers of fabrics of different materials to isolate the hardness of the honeycomb hard plastic.
However, the fabric on the sole of this shoe is not thick enough, causing the fabric to dent after wearing it for a long time.
The hard plastic like honeycomb briquettes naturally becomes a pain in the feet, which is unbearable.
Is this a quality issue?
According to current standards, it really doesn't count.
The criteria for determining quality issues told by the counter supervisor to customers are also correct.
But the customer experience is not fake and it does affect normal wearing.
Song Tianjin naturally knew what the problem was.
There have been several customer complaints about this shoe in recent days.
Song Tianjin cooperated in a good-natured manner and put his hands into the boots to touch the uneven places.
When the customer saw her like this, he felt embarrassed:
"You, just look at it, don't touch it, I wore it."
After all, they are shoes worn on the feet, and no normal person would be willing to touch the inside of other people's shoes.
The customer's anger was softened by Song Tianjin's attitude, and he immediately stopped making trouble.
Tim Song's first step was to calm down his emotions successfully, but his second step was to continue speaking softly:
"We are feeling tired standing here. Go to my office. I just made a pot of good tea, a beauty and beauty scented tea. I'll treat you to tea."
"It's embarrassing for you to have to make another trip to our mall."
"Let's go, I'll give you an explanation of the matter."
In this way, the person was successfully taken away from the "accident" scene, and the counter was able to operate normally.
Again, when a customer complains, customers who come back into the store will be kicked out.
"Sister Li, please come too. Let's talk while drinking tea. If there's anything we can't solve, we can."
Song Timjin took a deep look at the manager of the Ilia counter.
Chapter completed!