With Song Tianjin intervening, the matter was naturally resolved satisfactorily.

The customer received emotional respect and comfort, and naturally agreed to return the product after deducting the depreciation fee.

This is a typical way to handle this type of event.

Song Tianjin sent the customer away with a smile. The manager of Ilia's counter was completely downcast:

"Xiao Jin, I didn't say that you are young and ignorant. If you don't throw away the returned shoes, do you still expect me to sell them again?"

Song Tianjin's expression also became a little lighter and he said:

"There is indeed something wrong with these shoes, Sister Li. I suggest you return the remaining goods to the factory."

"Think about it, these small boots have just been put on the shelves, and customer complaints are coming one after another, all because of this problem."

"If it is not dealt with, there will be similar complaints later."

In fact, Song Tianjin is not a nosy person. On the contrary, she is very wise in protecting herself.

The reason why I said this to the counter manager this time was because it was for the sake of Sister Li and her mother-in-law.

The manager of this counter is affiliated with the Ilia brand and is in charge of several counters in several stores.

Sichen's several department stores, supermarkets and shopping centers in Longcheng all have the Ilia brand.

There is nothing fancy about this brand. It sounds like a foreign product, but it is actually a local OEM product.

The five distributors who followed Si Chen in selling shoes in Yuanmeng County back then also followed Si Chen's footsteps and came to Longcheng last year.

Several of them are spending money to make their own OEM products.

The most common so-called OEM is that I have my own brand and then do OEM processing in your factory.

Sichen's original five shoe distributors each registered their own shoe brands and then processed them in Sichen's factory.

And this Ilia is a self-created brand distributed by one of them.

In fact, this kind of OEM phenomenon is very common, and various products may be OEM.

The reason why Song Tianjin suggested to Sister Li to return these shoes to the factory was purely because we were all fellow countrymen.

Otherwise, with Song Tianjin's acting style, he would not meddle in others' affairs at all.

Unexpectedly, Sister Li suddenly spoke with a gun and a stick:

"The shoes are not produced in your factory, so if there is a problem, it's not us!"

The implication is that you are also responsible for the rework when it is returned to the factory. The subtext is that you don’t want us to pay for it anymore!

Sister Li continued to mutter: "You can only make a lot of money from a pair of shoes, but you always try to rectify our brand from the perspective of customers."

Song Tianjin's movement holding the tea cup froze and he frowned slightly.

Sister Li looked at her newly dyed nail polish and complained with a pulled face:

"It's not easy to sell a pair. Your supermarket is located in a university town, and not many rich people visit it."

"Besides, even if someone comes, our counter is located very far back, so there won't be much traffic!"

"The handful of brands at the front door have blocked all the customers. When they are in our hands, all we have left is to drink soup~"

This is very rude.

For several of Sichen's own self-operated footwear brands, the counters are all located at the door, which does have the problem of intercepting passenger flow.

but!

This is not an example of merchants listing their products in front of them.

Song Tianjin didn't tolerate her either, and responded:

"If you want to go to the counter in the front row, you can do it. Just deduct points and increase the price. It's a business, there's nothing we can't discuss."

Sister Li snorted lightly and said:

"Our current deduction points are already high enough. For every one hundred yuan, we will give you 15% deduction points!"

"The counter at the front door will charge 22%!"

"You really think we are a cash cow!"

In fact, this deduction point does not apply across the board to all products in the counter.

High profits for new products in the season mean high discount points.

On the contrary, the deduction points for shoes on sale will be much lower, usually 5 to 7 points.

The locations of each counter are different, and the discount points discussed during the investment promotion process are also different.

Song Tianjin felt angry, and it was inevitable that he would become tough when he spoke:

"The higher the customer flow at the door, the higher the deduction points will naturally be. This is the store's rule. It's up to you to choose."

"The seats at the back have relatively less passenger flow and less points. Isn't this normal?"

"A pair of shoes sells for 169 yuan, and the cost is not even 30%. The rest is expenses."

"This fee is either a deduction from the store or rent."

"You can choose either way."

"Since you choose to deduct points, it means you have given up the lease."

"If you sell more or less, our store will bear the risks and share the profits with you."

"We will bear all the water bills, electricity bills, venue fees, and all your expenses in the store."

"We deduct 15% of your turnover and add 30% of the cost, which is only 45%."

"When you have 55% left in your own hands, you still take the majority, right?"

"Besides the salary of the shopping guide, what other expenses do you have?"

"You can't. The salary of a shopping guide accounts for 55% of your revenue?"

Sister Li was speechless!

Things in department stores are very expensive, but in fact, the cost is not very expensive.

The cost of branded items, especially those for light industry, is average.

It's the added value that can really make money.

For example, if a brand targets young and trendy groups, it will definitely win in terms of design.

For example, if a brand targets middle-aged men, it must spend a lot of effort on quality and comfort.

For another example, if a certain brand is positioned as an urban elite girl, it will have to work hard on both design and texture.

Clothes with lint, pilling, lint, or a fit that stretches your hips will most likely not appear on branded clothes.

On the contrary, with cheap clothes, you have to risk the fact that you won't be able to wear them for a long time.

However, seizing the market at low prices will only make the market worse and worse.

Otherwise, why did Aubao drastically cut off a number of merchants selling cheap products?

Pinxixi has risen, and it has also taken over this group of merchants selling cheap goods.

But if you look at the past year, Pinxixi has also been forcing away these merchants and selecting high-quality merchants.

At the same time, stores with "tens of billions of subsidies" and black [brand] logos appeared.

Why?

Because the market has been captured, it needs to be upgraded and sharpened to carve up the market for brand quality!

Correspondingly, [Taote] appeared again!

…

In the evening, Si Lige, Yan Lixia and Song Tianjin had dinner together and discussed things.

Song Tianjin told them everything that happened during the day, still a little aggrieved:

"You are saying that she treats my kindness like a donkey's liver and lungs, and she still thinks it's hard to bite her off!"

Sili Ge comforted her sister-in-law: "Relieve your anger. When you get sick, there will be no one to help you."

Song Tianjin couldn't hold it back and burst out laughing.

The three women laughed and laughed, and Song Timjin's mood calmed down.

Sili Ge added: "Grandma Xiaoli was hospitalized, so she was allowed to manage these counters. Otherwise, with her little ability, who would be her turn?"

Suddenly, Yan Lixia suddenly said: "Don't you think it's strange?"

"What's weird?" Sili Ge and Song Tianjin asked simultaneously.

"This is not the first time our factory has produced wedge heels. This problem has never occurred before."

"When Grandma Xiaoli managed the store, she also had a lot of wedge shoes, but none of them had this problem."

"Then why does this problem suddenly occur now?"

Sili Ge suddenly slapped her thigh and said anxiously:

"Ah! Is this thing a replica?"

Song Tianjin remembered that he had returned the goods and immediately became anxious:

"It shouldn't be! I looked carefully and found that the logo on it was indeed stamped by a machine in our factory."

"The imitations on the market are generally handmade because they are small workshops!"

"They don't have the large-scale equipment we have in our factory, so they can't mark them uniformly."
Chapter completed!