in the country, JD.com currently only operates self-operated products.

Because JD.com insists on only selling genuine products, only by adding an internal audit process on its own can it avoid fake products as much as possible. If the platform is opened up and other merchants are allowed to enter, it will be difficult to guarantee the authenticity.

Not in Japan.

No matter what retail platform it is, if anyone can buy fake goods... then they will really make a fortune. Merchants who sell fakes or sell fakes will suffer social death. The cruel pressure of public opinion can force them to commit suicide directly.

Rakuten is open to merchants.

That is, in addition to b2c self-operated business, it also carries out c2c business.

Merchants are allowed to open stores on the platform and then ship directly to consumers without going through the platform's product review. There are more than 20,000 merchants on Rakuten, and the transaction volume in the first quarter of this year exceeded 60 billion yen.

Jingdong Japan has just been founded, and everything is in its infancy.

What is lacking most is the supply chain relationship.

Even if many channels can be opened, because the platform is too small, the traffic is too low, and the reputation is not enough, suppliers do not pay enough attention and will not give the best price.

These are all difficulties to be faced in the early stages.

If we can establish a c2c model in addition to the main business of b2c and allow merchants to settle in, it will largely solve the problem of supply chain shortages.

This allows Jingdong Japan to accumulate enough products in a short period of time. Otherwise, users log in to the website, search around and find that the number of products is too small and there is nothing of interest, so they will leave.

The next day, Liu Qiangdong rushed over from China in a hurry.

Everyone held a meeting to discuss the matter.

Everyone believes that it is still necessary to pursue the c2c path. Lotte's industry has grown so big, that is, the combination of "b2cc2c".

Liu Qiangdong even said that when the domestic e-commerce market matures, JD.com will also allow third-party stores to open stores on the platform, which to a certain extent will be c2c.

However, Rakuten’s model has been so successful, how can JD Japan achieve a breakthrough in the c2c field?

In this area, Rakuten and Yahoo already dominate the market.

Even eBay, a C2C world giant, has difficulty finding a place in the Japanese market.

Zhou Buqi put forward an idea and said boldly: "We can borrow advanced domestic experience!"

"Domestic..." Liu Qiangdong immediately understood what he meant, "You mean... Taobao?"

Zhou Buqi said: "In 1999, the C2C platform eBay appeared in China. Less than a year later, it reached a strategic alliance with Sina and gained traffic support. In 2002, eBay entered the country and acquired eBay.

, had money, technology, experience and models, and began to attack across the board. It was not until 2003 that Taobao appeared."

This is the most successful business case in the domestic e-commerce market.

At the beginning, eBay dominated almost all the domestic C2C market. After the emergence of Taobao, it took only three years to capture 70% of the market share. eBay fled back to the United States in despair, leaving eBay to cooperate with Tom, and the situation went from bad to worse.

.

Zhou Buqi said slowly: "Each country has different national conditions, but the business principles are the same. If you want to break through, you must focus on differentiation. B2C business must use the second dimension as a breakthrough, and c2c business can use Taobao

Let’s take the case of eBay as a reference. In Japan, there are two big mountains pressing down on Rakuten and Yahoo, and even eBay can’t get over it.”

Liu Rui said in a deep voice: "Yes, either be different or die! There is no third way to choose!"

Zhou Buqi smiled and said, "It's not like death. The e-commerce environment in Japan is not as harsh as in China, and it's easier to make profits. It's just that we can't grow big and we have to be a small company."

Liu Qiangdong said firmly: "Either get big or die, there is no third way to choose! If it is just a small matter, it is better not to do it. If you have this energy, you might as well take care of the domestic market in a refined way."

.”

Zhou Buqi nodded, "Yes, Jingdong Japan must become bigger. Not to mention surpassing Rakuten, at least it must be on an equal footing. Amazon has been eyeing it. They have a good model, strong technology, strong funds, and the support of an international background.

.If you cannot forge your own brand value in the short term, in the long term, your market share will inevitably be eroded by Amazon step by step."

This is the power of Silicon Valley giants.

The long term is great.

For example, in search, Yahoo is now the absolute leader, and in ten years, Google will catch up; in e-commerce, Rakuten is the undisputed number one in the industry, and in another ten years, Amazon will be able to share the world with Rakuten;

For example, Facebook is currently severely suppressed by local social networking sites. In another ten years, Facebook will surpass local forces.

In the final analysis, the Japanese Internet model is too traditional and too backward, making it difficult to keep pace with the times and not innovative enough. In this regard, it is very different from that in China, and it is not even comparable to South Korea.

South Korea's Internet can also keep pace with the times. Whether it is copied or imitated, it can always keep up with the world's trends. It is difficult for Silicon Valley giants to have a big impact on local companies.

At this time, Japan is still one of the three Internet giants in the world. In another ten years, it will be surpassed by India. Even giants like Yahoo Japan will be acquired by South Korean Internet giant Nhn.

Liu Rui asked tentatively: "Want to learn Taobao and play for free?"

Zhou Buqi made a quick decision, "Yes! It must be free, and it can only be free!"

Chen Dong said, "At that time, eBay dominated all the market share. In order to break through, Taobao implemented free services. eBay's business model around the world is all based on fees. They think free is an abnormal

Competition means will harm the healthy development of the entire industry, and we believe this path is unsustainable."

Liu Ruidao: "Rakuten charges more than eBay. There is a platform pit fee of 10,000 yen every month, and for each transaction, Rakuten also charges a commission ranging from 5% to 25%. In addition,

, Rakuten also has advertising space, and merchants have to pay an advertising fee.”

Zhou Buqi asked: "Is it similar to Amazon?"

Liu Rui shook his head and said: "It's basically the same, but the details are different. Merchants on Amazon can hand over the goods to Amazon's warehouse, and Amazon will uniformly deploy and deliver the goods, and is responsible for after-sales returns and exchanges. The merchant only needs to pay a warehouse fee

Fee. This model is relatively complicated and Rakuten does not support it. Merchants can only rely on themselves, cooperate with express companies, deliver goods, return and exchange goods themselves."

Zhou Buqi's eyes lit up.

This is another opportunity!

The biggest advantage of JD.com is not how good the platform is, but that JD.com’s logistics is excellent enough.

Liu Qiangdong also keenly discovered the opportunity and said with flashing eyes: "Logistics is also a breakthrough. Japan's population density is extremely high, and most of the people live in several big cities. We cannot take care of remote areas in the short term.

, the c2c merchants there, let them follow Lotte’s model and contact express delivery for delivery. Shops in big cities can use better services.”

Zhou Buqi smiled and said: "Yes, the profits lost by the platform for free can be earned back through express delivery services. It is too troublesome for merchants to contact the express delivery companies themselves. We want to build our own logistics. We don't need to cover the whole country for the time being. We can cover several

Major cities are enough, and door-to-door pickup services are provided.”

Liu Qiangdong said: "Many of the shops in big cities are large merchants. These merchants have a lot of orders. If they were allowed to handle express delivery by themselves, they would be overwhelmed and would prefer the ultimate logistics service of door-to-door pickup."

Zhou Buqi's idea is exactly the same as his. "In big cities, we send our own people to deliver goods. In remote areas, we hand over to third-party postal delivery. We only do it in a few big cities. Even if we build our own logistics, it will only take a few months."

Just started doing it.”

Liu Rui said with a smile: "The humanities here... everyone is afraid of causing trouble to others and likes to find problems on themselves. This results in a very low rate of returns and exchanges. This can reduce a lot of trouble."

Japan's general merchandise transactions appeared twenty years ago, and the entire model has long been mature. In e-commerce in China and the United States, many people like to place orders for a few more products, pick one they like, and return the rest.

Lose.

The logistics cost of returns and exchanges is a huge platform overhead.

Japan does not like this and does not like to return or exchange goods. This reduces huge operating costs for the e-commerce platform, making it easy to make profits, and it is easier to build its own logistics.

At this point, JD.com Japan’s breakthrough points of differentiation have been found.

One three.

First and second dimensions.

Second, it’s free.

Third, build a self-built logistics system to provide better logistics services for settled shops.

But new problems have arisen. Jingdong Japan is just a new company with limited manpower and limited resources. It is impossible to operate so many businesses in a short period of time. Especially self-built logistics, this is no longer the Internet, but a traditional industry. You need to apply

license.

This is very troublesome.

Without some local snakes with strength and background, it will be difficult to break through the traditional local business power.

At this time, Zhou Buqi provided a fourth differentiation idea, "Friends.com and Toutiao both have a Taobao preferred channel, do you know?"

Liu Qiangdong looked calm and nodded, "Yes, Taobao. Behind it is Alibaba's advertising platform."

These days, JD.com is still very weak.

JD.com’s domestic competitors are Dangdang and Amazon. The gap with Alibaba is too big to qualify as a competitor.

Zhou Buqi said: "In e-commerce, the most important thing is to get traffic. The more traffic, the better. Back then, in order to drive traffic to fight eBay, Taobao used rogue plug-ins and kept popping up ads. This is

It’s definitely not possible in Japan.”

Chen Dong further added, "At that time, eBay bought the advertising space of all the big websites. Taobao had no choice but to cooperate with some small websites and surround the cities with rural areas."

Zhou Buqi said: "Yes, that's what it means! Rakuten and Yahoo, including Amazon and eBay, are both financially strong, and Japan's main traffic platforms have been divided up by them. Where does JD Japan's traffic come from? The same goes for yikyak

Even if the new website is built, just one website is not enough. We need to mobilize more small and medium-sized websites to participate and help us sell goods."

Liu Qiangdong took a deep breath, "You mean... we also provide a service similar to Taobao?"

Zhou Buqi said in a deep voice: "I think it's okay!"

Liu Qiangdong remained silent.

This time, he finally understood what Boss Zhou meant.

This is the meeting.

It is to make strategic decisions for the development of JD Japan.

But at present, it seems that it is not only a business-level strategy, but also a new strategy in terms of equity structure!

Taobao defeated eBay... Taobao, Alimama...

Which of these two things has the most experience?

Who has the most say?
Chapter completed!