With the early exploration, research, correction and improvement, the development path of yikyak has been determined.

Three major marketing directions: rice circle, two-dimensional and sports.

The three major traffic entrances: Yahoo Japan, ameba and uc browser.

Ai Hui has already replied to the letter. As long as he pays 10 million yen, all 147 local artists who have debuted under Ai Hui will open accounts on yikyak.

The average price per artist is less than 100,000 yen, which is really cheap.

The income of Japanese artists is much less than that of domestic stars.

The main reason is that Japan's entertainment industry is too developed and there are too many celebrity artists. According to statistics, one in every 50 Japanese has received training as an artist and has had the opportunity to become a star.

The streets are full of talent scouts.

Well, maybe he's also a talent scout scouting out minor movie actresses.

With Ai Hui's help, the next operation will be easy. Just contact other entertainment companies one by one and invite their artists to join. Ai Hui will be confident.

Li Yanhong listened to his general description and agreed with this idea, "However, I feel that you are in a hurry? The development idea you designed for yikyak is very good. Haste makes waste, and I feel that you are in a hurry."

"No?"

Zhou Buqi shook his head.

Of course he was anxious.

In June, the second generation iPhone 3G will be released.

In August, SoftBank introduced it to the Japanese market.

Japan's network infrastructure is very good, and it can be one step ahead of the country and embrace the wave of mobile Internet.

This is what Zhou Buqi values ​​most. Hurry up and build up the size of yikyak and uc browser, which is equivalent to having a traffic reservoir. For any app products in the future, just open the gate and release water directly through yikyak to provide traffic.

.

Li Yanhong smiled and said, "How about we cooperate?"

Zhou Buqi glanced at him, "How to cooperate?"

Li Yanhong said: "You don't have a search business here, do you? How about letting Baidu provide search services to yikyak? And uc browser."

Zhou Buqi shook his head, "It's too late! We have signed a series of strategic cooperation with SoftBank and Yahoo Japan, and we need to use Yahoo to search. There is no way, this is a local snake, it is not easy for a newbie, you have to find a backer."

Li Yanhong nodded, expressing understanding, and said half-jokingly: "Now we can use Yahoo! In a few years, after Ziweixing Japan has established a firm foothold and its business has developed, it will be time for a decisive battle with Yahoo Japan, right?"

Zhou Buqi laughed, "No! No!"

Li Yanhong snorted and said to herself that when Ziweixing first started to build a friend network, Baidu also helped. But the bastard boy turned around and acquired Sogou, reorganized and upgraded it into Micro Point Search.

"Where's Jingtao?"

Li Yanhong continued to ask, with a sense of getting to the bottom of things.

Let’s learn from experience. It’s not easy to do business in overseas markets. You have to learn from each other and support each other’s growth.

Zhou Buqi said: "This is more troublesome, and it is difficult to achieve results in the short term. Let's develop it slowly. You can use yikyak to attract traffic, albums, photo albums, records from the fan circle, DVDs, game discs, and comic books from the two-dimensional circle."

Li Yanhong doesn’t know much about Japan’s e-commerce situation, “Is it easy to do?”

Zhou Buqi smiled and said: "It's easy to make money, but it's hard to make it big."

Li Yanhong suggested: "Don't be greedy for too much. From the perspective of technology, service and innovation, we are better than Japan. Baidu has only been online for a few months and has defeated all local search engines. Among those local websites

Therefore, the audience is wider because of preconceptions and user habits."

Zhou Buqi smiled and said, "That's right."

Li Yanhong said: "But as the new generation of young people grow up, this will be different. They have no user habits and will definitely choose better and more considerate products."

"yes."

Zhou Buqi agreed very much.

Li Yanhong said: "Japan's Internet has been completely hijacked by operators. For example, the two local giants Yahoo Japan and Rakuten Market. What will they do after they start doing business? They are all involved in broadband operations and want to provide users with broadband services.

Bundling their own websites. Domestic operators are very criticized, and Japan is not much better."

Zhou Buqi deeply agreed, "Yes, their thinking model is still too traditional. It is necessary to build an ecosystem. The ecosystem we build is all soft services. They are just hard, forcing operators and the Internet to

Product bundles. Isn’t that just a mobile phone?”

Li Yanhong said with a smile: "The main reason is that private enterprises are not allowed to provide services for operators in China, otherwise we would do it. This bundling model makes it easier to make money, users are less likely to be lost, and it is more stable."

Zhou Buqi said: "There are pros and cons. It is precisely because of various domestic policy restrictions that Internet companies have come up with all kinds of weird business models. This is our advantage."

Li Yanhong nodded and said: "It can be regarded as turning disadvantages into advantages, technology, services and more advanced business models. In the short term, we are probably not the opponent of local forces. If the timeline is extended, five or ten years later, then

Not necessarily."

This statement still makes sense.

In the current market, Google is not a rival to Yahoo Japan; Amazon is not a rival to Rakuten; nor is Facebook a rival to Mixi.

In another ten years, Google will already be the number one search platform in Japan; Amazon will compete with Rakuten; Facebook will also become the largest social networking site in Japan.

The biggest advantages of Japanese local websites are first-mover advantage and localized design. When foreign companies understand the local culture and a new generation of young people grow up, the local Internet pyramid will collapse.

The reason lies in the combination of operators and the Internet.

It's too easy to make money with this model.

So much so that they don't want to innovate at all and are constantly resisting the invasion of external forces to protect their own inherent interests.

However, once there is a gap or a breakthrough, the entire model will collapse.

This breakthrough is the iPhone.

As soon as the iPhone came out, o created the ten-year-old i-mode Internet mode.

iPhone is very suitable for Japanese people.

Jobs was a fan of Japanese aesthetics and a loyal fan of Sony founder Akio Morita. The design concept of iPhone is all Japanese aesthetics. This is a product tailor-made for Japanese users.

Zhou Buqi said with a smile: "So, Baidu's business in Japan is also going to be steady and develop slowly?"

Li Yanhong said: "Yes, don't pursue profits within three years, and focus on the long term to catch big fish."

"Um."

Zhou Buqi nodded.

The plan is quite good, but it is not as fast as the changes. Baidu has fallen behind in the mobile Internet era and is struggling. It can't do well locally, so how can it have the energy to do overseas business?

At noon, Zhou Buqi and Li Yanhong had lunch together.

Li Yanhong also did him a big favor, "You are short of people here, I will introduce two to you, they will definitely work!"

"oh?"

Zhou Buqi's eyes lit up.

Li Yanhong smiled and said: "Actually, it was Mr. Nobuyuki Dei who introduced me. You know Nobuyuki Dei, right? He is the former chairman of Sony."

"Well, you say."

"Baidu Japan lacked a person in charge, so I asked Nobuyuki Idei to introduce me, and he named three names. One was Junichi Inoue, the vice president of Yahoo, who I had already recruited. The other two were market-oriented and were related to Baidu.

The recent positioning does not match. But I have seen them all, and they are all very good managers. Yikyak has come up with a complete set of three-part marketing plan, but it lacks people to operate the market."

Zhou Buqi was very happy, "Okay! I'm looking for a headhunter here, but I can't find anyone!"

Li Yanhong smiled and said: "It's okay. If you are interested, I will contact Nobuyuki Dei and ask him to set up a bureau and meet him. I don't need to tell you about Nobuyuki Dei's status. The juniors will consider his suggestions carefully."

Zhou Buqi nodded, "Well, class."

"One is Shota Ikuta, the vice president of Rakuten Market, and the other is Katsuhei Karai, the president of the Japanese branch of Korean company nhh. They are both disciples of Nobuyuki Idei, and they both came from Sony. In one word, he is very

Very useful."

“Thank you so much!”

"You're welcome." Li Yanhong waved her hand and suggested by the way, "If you ask me, you can also invite Nobuyuki Idei to be the independent director of MSI Japan."

"ah?"

Zhou Buqi was slightly startled.

Li Yanhong smiled and said: "Don't be intimidated by his name. After he left Sony, he established a technology consulting company to provide technology companies with some strategic advice, as well as some help with connections and resources."

“How much does the consultation cost?”

"Maybe $3 million a year, he's worth that."

"Well, it's not too high." Zhou Buqi pondered for a moment and smiled, "Especially since I introduced two market executives, this is very important. It's better to choose the right date than to hit the right one. Please contact me now.

Let’s see if the old man is free and go visit today.”

In the blink of an eye, he made a plan.

There are two marketing executives, one for each of Ziweixing Japan and Jingtao. As for independent directors... Ziweixing Japan does not need them. Let him go to Jingtao to make suggestions and use his experience in Japan.

With your connections, status and social reputation, it’s enough to serve as a platform for Jingtao.
To be continued...