David Dunn's influence in football is greater than David Gill.

Back then, it was David Dunn who advocated reform and founded the Premier League.

In the G14, which promoted the establishment of a European Super League, David Dunn was qualified to be the rotating chairman, while David Gill lacked such qualifications and could only serve as vice chairman.

In the English Football Association, David Dunn was previously a director, executive vice-chairman, and the second-in-command. After he quit, David Gill filled in, and his positions were only director and vice-chairman, ranking fifth or sixth.

In the Premier League match some time ago, Manchester United defeated Liverpool 3:1. Liverpool coach Benitez complained after the game, saying that David Gill manages both Manchester United and the Football Association. Will there be a conflict of interest? In fact, it is

He is mocking the opponent for being both a referee and an athlete.

David Gill replied: "My appointment was the result of the selection of other CEOs of the Premier League."

You know, he is just the candidate to succeed David Dunn.

Before this, no one would question David Dunn.

Arsenal's resurgence was led by David Dunn, who fought against all odds to find Arsene Wenger from the Japanese J-League and appointed him as the team's head coach. He also successively won more than 100 Arsenal titles.

20% of the shares, but these shares were later sold to Russian tycoon Usmanov.

David Gill said: "He's been pushed out of Arsenal but he hasn't given up yet."

"Have you not given up? Want to help Russian wealthy people further increase their holdings and then control Arsenal?"

"Yes, Usmanov established a red and white company... You know, Arsenal's jersey is red and white. He wants to use this company to further acquire Arsenal's shares, and then gradually control

This club. After David Dunn left Arsenal, he accepted Usmanov’s invitation to serve as chairman of Red and White Holdings.”

"That's not easy!"

Zhou Buqi shook his head.

The environment at Arsenal is too complicated. From the board of directors to the management, especially Professor Wenger, they all support the American rich man Kroenke. If not, my father, as a Arsenal fan for nearly 20 years, would buy it at any cost.

Arsenal, not Manchester United.

David Gill said: "It is indeed difficult. Recently I heard that Kroenke controls more than 60% of the shares. He has completely controlled Arsenal."

Zhou Buqi sighed, "That's a stingy guy. Arsenal's nightmare is about to begin."

But it’s hard to talk about this kind of thing.

If Arsenal is sold to an American, even if the other party is stingy and sucks blood, at least the club's foundation will be stable. If it is sold to a Russian rich man, even if a large amount of money will be injected in a short period of time, the foundation will be very unstable.

.After Russia invaded Georgia this year, British-Russian relations took a turn for the worse.

"Well……"

Zhou Buqi suddenly understood a lot.

Yes, in this environment, will David Dunn still help Russian wealthy people acquire Arsenal?

It would be great if you don’t avoid it!

From this perspective, Wenger's choice makes sense, choosing the lesser of two evils.

David Gill then confirmed his thoughts, "I heard someone say some time ago that he wanted to leave the Red and White Company. It is said that several football-related companies have made offers to him. Your Network

If the company wants to integrate official football websites across Europe, it needs someone with enough influence in the football world to help. I recommend him."

"Well, that makes sense. Can you help me contact him?"

"certainly."

"In terms of position, is he okay? This is a technology company."

Zhou Buqi is very satisfied with David Dunn.

It can be seen from his past resume.

In his early years, he had a small company, running a candy business. Later, he sold the business and exchanged it for 16% of the shares of Arsenal Club, and started his football career.

He is a businessman and a reformist, which can be seen from the fact that he united everyone to end the former English League One and single-handedly promoted and developed the commercial Premier League.

In the selection of Arsenal's ownership rights, he also stood on the opposite side of the conservatives, sold his Arsenal shares to Russian wealthy people, and devoted himself to promoting Russian wealthy people to take over Arsenal.

In his view, as long as it can promote the development of Arsenal, it doesn't matter whether the boss is Russian or American. But the resistance is too great, so much so that he has no choice but to step down.

Ziweixing's digital media business is to a large extent ushering in the era of technological football, which has a strong reform nature. For example, in the case of the official football website, in the past, each football official website was independently outsourced and operated by each club. Ziweixing

What MSI wants to do is to bring all official websites together and attract all fans to one platform.

In this process, the connections and operations of football tycoons like David Dunn are indispensable. With his presence, many things can be done with twice the result with half the effort.

Facing a boss of this level, it is definitely not possible to arrange the position at a low level.

David Gill was very relaxed about this and said with a smile: "He is already 65 years old. Even if we assign him a too complicated job, he may not have the energy. Just be a consultant or give him a very prestigious title."

"

Zhou Buqi knew it well, "Okay!"

…

The next morning, Manchester United held its first board meeting after the reorganization.

David Gill chaired the meeting.

Others' attitudes are easy to say, but the most important thing is actually Jr. Zhou's speech. This boss Xiao Zhou is the real boss.

Then, Zhou Buqi made a speech that amazed everyone present, including Zhu Jun.

"Smartphones have already appeared. The hot sales of iPhone and Aster illustrate the trend of an era. Under the influence of the Internet, the future is an era of communication. Whose information can spread more widely, and whose influence and brand

The higher the value.”

“I sum this up as the era of the ‘attention economy’.”

"Movies, TV, games, comics, as well as the tourism industry and offline amusement parks brought about by the growth of the global economy, there will be too many things competing for people's attention in the future era. Who can grab the attention?

', whoever can stand out!"

"Manchester United is the best club in the Premier League. This is the pride of everyone present. However, this is far from enough! Even Real Madrid, Barcelona, ​​and AC Milan should not be Manchester United's goals. We must have a more grand and broader pattern.

vision. In the era of the attention economy, football, as the world's largest sport, deserves more public attention. And Manchester United should become a leader in the new era!"

"Manchester United's competitors are not Manchester City, Arsenal, Liverpool, Real Madrid, Barcelona, ​​or Bayern Munich. Manchester United's competitors should be the Olympic Games, video games, Disney, Time Warner, Myspace and Facebook. Manchester United should compete with the rest of the world.

Compete with the most attractive entertainment companies! Compete with them for the public's 'attention'!"

"Every fan must regard Manchester United as a monument in football, and every player must dream of playing in the Dream Theater. Even a non-sports fan must think of football and even the sports industry.

Every time, the first brand that comes to mind is Manchester United. Just like when drinking a drink, the first thing that comes to mind is Coca-Cola.”

"Football is football, but football is not just football. Football should be higher than football. Just like what happened in Russia and Georgia a few months ago, all clubs and players have expressed their opinions, which is good."

These words really show the ambition of Boss Zhou.

This is to build Manchester United into the most influential and appealing sports brand in the world! Just like Disney in Hollywood, it is not just cartoons, it has penetrated into every aspect of life.

At the same time, the reform intention in these words is also very strong.

Football is no longer purely football.

Ferguson looked less happy.

San Dezi knew that Boss Zhou's strategy would not initiate reforms of Manchester United in the short term, so he smiled and said, "Football should actively participate in world peace and advocate anti-war..."

Zhou Buqi was speechless.

Depend on!

Do you think this is what my boss said?

Who is fighting between Russia and Georgia? This kind of geopolitical matter is extremely complicated. How can outsiders like us comment? Who is justice and who is evil? Does this have anything to do with Manchester United? Even if it does, Manchester United can influence it.

situation?

All Manchester United can do is follow the trend and rush forward to take advantage of the popularity!

Europe is no different from the Middle East or Africa. War in Europe can affect the world order and attract great global attention.

If the football world gets involved, it can take advantage of the war and make everyone around the world who pays attention to the war also pay attention to football. If Manchester United is the most active and active one, wouldn't this "attention" be attracted?

?

However, he would not dare to say such politically incorrect words on the board of directors.

Santoku has worked on Wall Street for many years and has the advantage of being mercenary. Unlike Ferguson and David Gill, there may really be some football that can replace the feelings of war.

You can communicate privately with San Dezi later.

War and geopolitical matters are so far away from Manchester United. Not to mention Manchester United as a club, even the entire football world combined cannot have even the slightest impact on such international events.

If there is no impact, you should actively express your stance and actively try to gain popularity.

If there is any influence, then you can't say anything nonsense and express your position carefully to avoid getting burned.

If you want to use media communication to attract public attention, the most important thing is not justice, not facts and truth, but finding a point of empathy with the mob.

This is a professional media operation and requires professionals. It is best to find them from Hollywood. When Hollywood promotes movies, it is best at this. For example, when promoting the movie "Iron Man", you can find a few disabled children to provide

They put on "Iron Man" uniforms and paraded through the streets to show their love.

Ordinary people enjoy this the most. They are so full of love and empathy that they are so moved. I think the crew is so caring and helps children with disabilities realize their dreams. I really should support them.
Chapter completed!