Social games are free games, and the most important source of income is advertising.

Page ads and built-in ads.

Previously, the social games on Friends.com all relied on page advertisements to make money, and the built-in advertisements were not developed very well. They were also related to the Internet environment. At that time, merchants did not recognize this advertising model enough.

With the development of the industry, the built-in advertising business has finally started.

Zhou Buqi specially found relevant materials.

It was found that there were more than 40 customers with built-in advertising, including car companies such as SAIC, Mercedes-Benz, BMW, Hyundai, daily necessities companies such as Procter & Gamble, Unilever, and even Singapore Tourism Board, Vanke, Visa Card, COFCO, Coca-Cola, Adidas and other companies.

They are basically large international companies.

It is not surprising that only companies of this level have enough funds to do marketing in such emerging fields. Small companies have some money, so they will most likely choose traditional TV advertising.

Liang Rubo’s contributions cannot be ignored if this business can be done.

This made Zhou Buqi take him seriously again.

Regarding page advertising, Liang Rubo must have selfish intentions. This is normal. As long as it is an individual, he has selfish desires. This is human nature.

Making good use of this selfish desire and turning it into motivation is the most clever way to employ people.

According to Adams Mie's view, the protection system of private property is the fundamental reason why human society can develop rapidly in the past two hundred years.

In fact, it is to use the shortcomings of human "selfishness" to transform shortcomings into motivation for progress. If such shortcomings are not allowed to exist, there will be no motivation. Even if the best resources are monopolized, it will be difficult to generate expected benefits. The vast majority of turning the impossible into possible motivation is selfish rather than altruistic.

Zhou Buqi asked his secretary to check Liang Rubo's stocks. He only had 5.6 million shares and there were 2 million cashable options in the next three years.

I chatted with He Yang for another half an hour.

Then he made a phone call and called Liang Rubo to his office.

Zhou Buqi knew that he was very busy and didn't play with him. "It's three things to find you here. First, I think after you took over Friends, you have performed very well. The interest circle and the secret circle are something I never thought about, and you have made it. The built-in advertisements for social games have not been made before, but they have also been done in your hands."

Liang Rubo smiled, "It should be."

Zhou Buqi said: "I just talked to He Yang, and we both agreed to award you 1 million shares of stocks to commend your achievements. At the same time, the personnel side will talk to you during this period and plan to promote you to m7. Well... and tomorrow's decision-making committee, you can also attend, and you will be a member of Ziweixing's highest decision-making level in the future."

"Ah, this..."

Liang Rubo's face was full of red light, and he seemed to be unable to believe it.

He was mentally prepared before.

The suggestion of canceling page advertisements has no effect on Friends.com, but it hurts colleagues a little. Previously, Vice President Wang Gang of the Institute talked about that he used to work at Baidu, and the coordination and competition among departments was very fierce, so fierce that Boss Li could not help.

For example, Baidu's newly launched e-commerce platform "Baidu has it".

If you want to build this platform, you must be inseparable from Baidu search. For example, keywords such as "e-commerce", "online shopping", etc., the first link given should be Baidu.

But this is a problem.

The search department and the e-commerce department are two departments.

Why should we cooperate?

The search department has profit requirements and performance indicators. These keywords have been sold to other e-commerce platforms and can be sold for a lot of money.

The e-commerce department is happy to give so many expensive resources to the e-commerce department for free, but the search department's performance does not meet the standards and makes them unable to get the bonus. Who is this? Let the e-commerce department pay the search department to buy resources. This resource is so expensive that they can't afford it.

As a boss, Li Yanhong is very embarrassed to be fair and just and treat everyone equally. In the past, his wife was easy to deal with when she helped him to manage the housekeeper in the company. His wife could come forward to help and coordinate the relationships and interests of various departments.

But in order to avoid the dissatisfaction of shareholders by the husband-and-wife store, his wife has already returned home after Baidu went public.

Internal management is full of problems.

The suggestion of canceling page advertisements proposed by Liang Rubo is more serious. If he meets a villain, he might call him "killing one thousand enemies and harming himself" and is an act of harming the interests of the company and engaging in workplace struggles.

If you meet a mediocre leader, you might be beheaded!

Zhang Yiming is still very courageous.

I felt that this matter must be done, and while my peers were trying to make money with page advertisements, Ziweixing first withdrew. For longer-term value, it had to endure short-term pain.

Although everyone passed the plan to gradually cancel the page advertisement at the meeting, Liang Rubo was worried these two days and was afraid of being worn.

It is a bit exaggerated to say that it is a workplace struggle, but there must be some workplace power struggles.

Once Zhang Yiming is promoted to CEO, the position of presidents that are vacant must also belong to young people. There are only five candidates: Liang Rubo, Guo Pengfei, Ji Zian, Wang Xiaochuan and the rising star Fu Sheng. Zhen Yu, Liu Qing, Pei Yao and other branches are alternatives.

Of course, Guo Pengfei and Ji Zi'an are the ones with the greatest competitiveness.

Cancelling page ads will hit them the biggest blow.

But no one in the company knows that these two are the big boss’s best friends!

Before this, Liang Rubo even made the worst plan.

Unexpectedly, Boss Zhou caught him off guard!

Salary increase!

Promotion!

Enter the decision-making committee!

Not only was he not suppressed, he also received a series of commendations!

At this moment, the iceberg in Liang Rubo's heart melted, and he felt the warm sunlight shining on his heart, and his whole body was warm, and he felt the urge to die for his confidant.

According to the current valuation of 1 million stocks, at least US$30 million!

Liang Rubo took a deep breath and wanted to decline, "I remember that the highest standard for the special contribution award is 500,000 shares now, so I won't make an exception."

Zhou Buqi waved his hand, "This matter is decided. These 1 million shares are not to reward your achievements on Friends.com, but to inspire your future achievements. To be honest, although Friends.com has done a good job, it seems far from enough in my opinion."

Liang Rubo nodded quickly, very sincere and humble, "Well, I will continue to work hard."

"It's not enough to keep working hard," Zhou Buqi smiled. "Cancel page ads, the biggest impact is Toutiao. I just read the financial report. Half of Toutiao's profit last month came from page ads. What do you think?"

Liang Rubo said: "There should not be advertisements on the home page, but news pages can have them. We do not want to ban page advertisements in one size fits all, but adjust them appropriately to achieve the balance between website revenue and user experience. Many websites today, including the three major portals, also have too many page advertisements and pop-up advertisements, which will seriously affect the user experience."

Zhou Buqi said: "I think it's a bit unfair to let you manage Friends Network. You can take on more important tasks."

"ah?"

Liang Rubo was slightly stunned.

Zhou Buqi smiled and said, "How about splitting Toutiao out of the Internet Media Department and transferring it to you?"

"ah?"

Liang Rubo was shocked.

Toutiao is the most profitable business of the Internet Media Department. It is a big project built by Guo Pengfei from scratch. It is not a small website like Micro-Diandit Book or Job Search Network.

Isn’t Guo Pengfei trying his best to split this business and give it to himself?

Zhou Buqi said without any doubt: "It's decided that you have proposed the suggestion to cancel the page advertisement. It's better to take over Toutiao to balance business and products. And I'll reveal to you in advance that Alibaba will promote Taobao customers next year as its core business."

"Taobao customer..." Liang Rubo suddenly realized, "Let Friends Network and Toutiao keep up with the focus?"

Zhou Buqi said: "Yes, coordinate well and follow up in time. In the downward economic environment, consumers will become more and more sensitive to price, and Taobao's role in the consumer market will become more and more important."

Friends has Taobao Preferred Channel, with a commission of 19 million last month. Toutiao also has this channel, with a commission of 8.7 million last month.

In fact, these two channels are the same thing. They are divided into two departments and two teams are a waste of manpower. It is better to do two brands and one set of people.

Liang Rubo pondered: "The most important thing in making Taobao's preferred channel is traffic. Recently, Friends.com and Toutiao have been linked together, and they have used short videos to launch an Internet celebrity. I think this direction can focus on development and give full play to social attributes."

"Short video?"

Zhou Buqi is very sensitive to this word.

Liang Rubo said: "A photographer used a DVD to shoot a girl singing in the Xidan underground passage, singing "The Wings of Angels". A short video of a total of several minutes was posted on today's headlines, and then fermented through friends' websites. It became popular and affectionately called Xidan girl by netizens."

"Oh," Zhou Buqi smiled, "Okay, this idea is correct. To make full use of self-media, there are many underground singers in the capital. The lower the singer, the more empathetic the netizens, the more they can move China. The internet celebrities launched by Tianya before, such as Sister Furong and Sister Feng, are all ugly characters, and they will not be that style in the future."

"Well... that..." Liang Rubo of course was willing to take over Toutiao. He could start to integrate with his friends. "But what should Guo Pengfei do?"

Zhou Buqi said: "Just let him take care of helo and Weibo."

"Oh, oh, okay."

Liang Rubo was a little embarrassed, and now he won too easily, and he grabbed the largest piece of fat in his hand.

Zhou Buqi said lightly: "When managing a business, the most important thing is to set an example and be fair and just. No matter who it is, you cannot break this rule. Whoever has good performance and stronger strategic significance will be able to raise and be promoted. There is no second reason!"
Chapter completed!