This year, everything is deserted.

Even the relatives who came to pay New Year greetings felt it. In previous years, once relatives came to the door, they would often stay away. Unless the Zhou family sent them a big red envelope worth several thousand yuan, they would leave happily.

This year is different. I don’t want any red envelopes. I just wish you a happy New Year and leave in a hurry.

This Zhou family has a strong smell of gunpowder!

Choking your nose!

However, Zhou Buqi remembered this year particularly deeply.

Without external interference, the father and son were left with sufficient time to communicate.

We talked for five or six days.

Zhou Buqi no longer hid it, and told his father heartily about his ideals and vision for the future, including the school network he currently operates, the milk tea shop, table advertisements, canteen kiosks and other projects.

Suddenly, it seemed like this was the first time the father and son had opened up and talked.

I seem to have said more in the past few days than I have in the past ten years.

After breaking five.

On the sixth day of the Lunar New Year, Zhou Buqi drove his Maybach 62, packed his luggage, and hit the road with his prospective father-in-law Wu Gaoyi.

Go to Beijing and fight!

The two took turns driving and drove for 11 hours before arriving in Beijing at midnight.

The next day, I went to Changping District.

Fang Qiwen almost didn't celebrate the new year. He spent the first day of the Lunar New Year at home and ran out on the second day of the Lunar New Year.

The beverage factory needs to be reformed, and some old equipment that is no longer needed needs to be sold and new production equipment needs to be purchased.

"Let me introduce, this is Mr. Fang Qiwen, the general manager of Yuanwei Food and Beverage Company, who is also the director of Yuanwei Milk Tea Factory. Mr. Fang came from a large company. He was the youngest vice president of Lehaha Group. Meet him.

Live the world."

Zhou Buqi introduced him enthusiastically, "Brother Fang, this is Uncle Wu, Wu Gaoyi...well, he is Wu Yu's father. I call him uncle. You can just call him brother. We can discuss our own affairs, haha. Wu

My uncle has always been at the grassroots level and is proficient in the negotiation of procurement, sales and other businesses. Let him come over to help and take charge of this business."

Fang Qiwen was slightly startled, but he came from a big company and was well-informed. He immediately laughed loudly and shook hands warmly: "Welcome! Welcome! Our milk tea factory has just started, and there is a lot of waste to be developed. We are in need of a fifth factory.

A professional with such experience is here to help.”

Afterwards, there was an inspection of the factory area.

The factory workers are still on vacation, and there are only a few dozen people in the entire factory area busy.

"How long will it take for it to be officially launched?"

"During the Chinese New Year, all employees are on holiday, functional departments are not at work, and upstream and downstream are also on holiday. It will take at least a month for the factory to get back on track. This does not include the formulation, testing, market research and other stages of solid milk tea.

."

"Does it all count?"

"In June." Fang Qiwen paused and said slowly: "In the summer, most students will leave school. We might as well launch solid cup milk tea at this time to fill this market."

Zhou Buqi nodded, "As soon as possible, I'll leave the factory's business to you. However, I can still make some suggestions on the factory's strategy. How about this, Brother Fang, you call all the senior officials in the factory."

, I’ll hold a meeting for everyone.”

"no problem!"

Fang Qiwen answered without hesitation.

Wu Gaoyi, who had been silent next to him, felt like a turbulent sea in his heart.

What is going on?

Isn’t Fang Qiwen the factory director?

Isn’t he the general manager of Yuanwei Food and Beverage Company?

How could he act like a follower in front of Zhou Buqi?

Fang Qiwen called his secretary. Seeing his shocked look, he couldn't help but smile: "Director Wu, you don't know much about your son-in-law, do you?"

"how?"

"I am the general manager and he is the chairman! To put it simply, he is the big boss! We all work for him."

Wu Gaoyi's expression changed and he couldn't help but ask: "Xiao Zhou, tell me the truth. Is this factory... yours or the Zhou family's?"

Zhou Buqi smiled and said, "Uncle Wu, the Zhou family is the Zhou family, and I am me."

…

The meeting is to formulate the next development plan for the milk tea factory.

It stands to reason that Zhou Buqi is an outsider and Fang Qiwen is an expert, so it is not his turn to formulate strategic plans.

However, Zhou Buqi is someone who has been here before!

He has a pair of eyes that travel through time.

In the solid milk tea market, the future market leader is Xiangpiaopiao. It has just started and is still in the stage of exploring the market.

If Yuanwei Milk Tea can formulate the most correct strategy at the first time, it has a chance to defeat Xiangpiaopiao.

"During this period, I did in-depth market research and found that cup milk tea is already available in the market. Domestic ones include Bubble Bobble, and the international giant Lipton also sells its own cup milk tea products..."

There was a deputy director in charge of marketing who looked worried and had a strange sense of distrust towards the young man sitting in the chair.

Zhou Buqi was as calm as water, with an indifferent expression.

If Yuanwei milk tea wants to be successful, it can definitely learn from Xiangpiaopiao’s model.

"First, the product must be differentiated! The paper cup should be taller. Although it is an empty cup, it must be sufficient and affordable; the paper used for the paper cup must be exquisite, the appearance must be exquisite and high-grade, and it must reflect a sense of value."

"Secondly, the solid milk teas on the market are almost the same as those in milk tea shops, which are pearl milk teas. The first positioning of Yuanwei milk tea is to create domestic characteristics and reject the pearls imported from Wanwan."

What follows is a long speech.

Solid milk tea should be brewed and drank.

If it is glutinous rice pearls, they must be soaked in boiling water and the soaking time should be more than 5 minutes, otherwise the pearls will be very stiff and taste very bad, making them impossible to drink.

Yuanwei Milk Tea mainly recommends fresh fruit milk tea, which is packed in solid paper cups and naturally uses dehydrated fruits.

Take coconut strips as an example.

The coconut strips themselves are soft, and when soaked in warm water they will turn into plump and smooth coconut strips.

Moreover, the pearl grains are made of glutinous rice and are not easy to digest, so they must be made larger so that customers can chew them to promote digestion. But there is no need for fruit. The fruit grains can be smaller, which will make it easier to suck and not look like

Like pearl milk tea, after the milk tea is finished, a layer of pearls remains at the bottom of the cup.

"It is also a large bowl of noodles. The seasoning packets of domestic large bowls of noodles are thrown in casually. Korean large bowls of noodles are very different. In addition to the paper bowl being more delicate, the color and packaging of the seasoning packets inside are carefully processed.

, you don’t even need to eat it, it’s very valuable just by looking at it

Value. The same is true for cup milk tea. The straw must not be folded and thrown into the cup casually. A double-section combined straw must be specially customized. It is usually a short two-section. When used, it becomes longer as long as it is inserted together.

Conveniently and elegantly placed in a cup.”

“Details determine success or failure!”

Zhou Buqi took a sip of water and had a panoramic view of the group of people in the conference room.

Next comes the discussion session, where everyone expresses their opinions.

Invariably, everyone unanimously approved the product idea he just had, and expanded, supplemented, and optimized the details.

Half an hour later, Zhou Buqi cleared his throat, no longer as forceful as before, and said softly: "A few years ago, a friend of mine told me about the example of Focus Media. When the whole country was watching TV and newspapers,

When traditional media such as magazines were advertising, Focus Media discovered the structural flaws in the media industry and became big in one fell swoop through elevator advertising.”

"For the same reason, when the streets are full of massage parlors, massage chairs are more likely to succeed; melatonin has achieved attractive results when the health care products industry is at its worst. The same is true for the milk tea industry. All over the country,

Milk tea shops are springing up like mushrooms after a rain, and solid cup milk tea is a structural flaw in the milk tea industry."
Chapter completed!