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Chapter 541 Hadoop(1/2)

After listening to Xu Liangjie's words, Zhou Buqi called Chief Technology Officer Cheng Binghao and discussed the search in detail.

Sina's iAsk Search was created by his team.

If he had not left Sina last year, maybe he would have been promoted to Sina's CTO with this merit.

However, he is now the CTO of Ziweixing, which is not bad at all.

Cheng Binghao's views are similar to Xu Liangjie's, and they are more localized.

"Why does Baidu make content? Because in China, making search and content is the only way to survive."

Cheng Binghao's views are more sharp and direct.

Searching in China is different from Silicon Valley. Some content must be removed and blocked in accordance with laws and regulations. In addition, users must be considerate and use some in-depth algorithms to help users remove some in-depth professional content.

Because the more professional it is, the more niche it is, and the more vulgar it is, the more popular it is.

If you want to gain the most love from mass users, you should not provide too professional content, but should provide some easy-to-understand, less complicated search results.

For example, Baidu is already doing machine learning, which is the earliest form of artificial intelligence. It uses user search results and feedback on the search results to let the machine learn. In this way, when searching in the future, the machine can help recommend products that are more in line with the public's taste.

the optimal solution.

This has another benefit, which can further narrow the search scope.

Baidu's search technology is not as good as Google's. The gap is huge... far beyond imagination. In fact, it's not just Baidu, but also Yahoo and Microsoft.

Google can search for relevant content from massive amounts of Internet data in the shortest time, then arrange it according to algorithms and present it in front of users' computers.

But other search engines cannot.

What should we do if we want to provide users with the fastest response speed?

The simplest way is to narrow down the search target.

Google retrieves 1 billion pieces of information, and Baidu retrieves 100 million pieces of information.

With fewer sources of information, it’s not surprising that you can’t find the answers you want.

Therefore, if Baidu wants to secure its No. 1 position in the country, it must, only, must produce content. It can make up for its weaknesses in search technology through self-produced content.

This method cannot meet the needs of high-end users, but it can meet the needs of 80% of users in the entire society, which is enough.

It can be said that Mr. Li of Baidu completed the challenge to Google's hegemony in the search field by retreating from the front and guerrilla from behind, and succeeded. From this point of view alone, it is much stronger than giants such as Microsoft and Yahoo.

That group of people are still trying hard to play with Google’s technology.

What a joke, they are not of the same magnitude at all.

In the field of big data processing, global technology companies rely on an open source core architecture called Hadoop. The source of this architecture is Google’s disclosure of its own algorithm theory, but it does not disclose the details of the algorithm. Therefore, Yahoo and Apache took the lead in cooperating.

A large number of top scientists were convened to create this big data processing system based on Google's algorithm theory.

But there are many problems, and there is a gap several times between some key indicators announced by Google. There is no way to solve it, so we can only grit our teeth and accept it. Giants including Microsoft, Amazon, Alibaba, Huawei, Facebook, Yahoo, Baidu and other giants all use this

Open source system.

Only Google doesn't use it.

Not only did they not use it, they also completed a system update in 2010... overturning the original theory and launching a more advanced and high-end big data management system.

In other words, the underlying architecture of the big data management systems used by technology giants around the world is several times more efficient than the old version eliminated by Google.

Of course, the giants are also fighting and want to make something beyond Hadoop.

The domestic representative is Baidu.

In 2007, Baidu's stock price soared, and it was exciting. Li Yanhong decided to represent China and build a world-class pioneering project, named the "Pyramid" plan.

Baidu's most elite core technical personnel were mobilized, and a team of experts was recruited from outside. The leader is surprisingly Yang Zhenkun, the current head of Ziweixing R&D Center!

This big plan does not require java, python, or even c, but directly writes code in c language.

It can be described as ambitious.

At that time, Baidu was full of passion from the top management to front-line developers. After all, this was a major event that challenged Silicon Valley, and the success was enough to enhance our country's prestige.

The project team worked overtime like crazy, and the lights on the west side of the 12th floor of the Baidu Building were on all night every night.

After two years of work, the project was a success!

However, in the end Baidu returned to the hadoop camp.

Why?

Because there is a small project team, they simply packaged the Hadoop code, rewrote the API, and then compared the performance with the pyramid system that Baidu spent two years and spent huge sums of money to build.

As a result, the small project team won with a slight advantage!

When Li Yanhong saw this result, she was immediately disheartened, as if a bucket of cold water had been poured on her.

Hadoop is an open source project that is updated and promoted by developers all over the world. It has huge potential. If originality does not have huge advantages, coupled with workplace politics, it can only go in the direction of open source...

In the early days of Alibaba Cloud, it encountered huge difficulties and was deeply questioned by the industry. Because in the early days, Dr. Wang Jian made a wrong judgment and wanted to build a big data system similar to Hadoop. He half-copied and half-modified the system, but it was still confused.

Later, when I saw the success of Amazon Cloud, I suddenly realized that I quickly changed the direction and achieved success.

Penguin, Shanda, Sina, Huawei, Kingsoft and other technology companies saw that Ali was wading through landmines in front of them, and they really found a way out. At this time, no one said anything about "old wine in new bottles" and "the age of Avatar can be born."

I made a sarcastic comment, so I quickly followed up and successfully built my own cloud computing platform.

Behind this all relies on the open source project hadoop.

Cheng Binghao said: "When I was at Sina, I realized the importance of content and began to supplement iAsk search with content sources, such as iAsk Knowledge, which was known about it a year earlier than Baidu. However, the support provided by the company was limited. I was the first to do it in 1999

When searching, I was the only one in the entire search department. By last year, the team only had more than 120 people. Not to mention Baidu, even Sogou was inferior."

Zhou Buqi asked: "If you create content, what else do you think needs to be done?"

"Basic content."

"Which aspect?"

"For example, if you search, how to make egg fried rice? If you use Google, you will find many long articles, some experiences of many senior chefs, etc. These are of course very good, but the user may not need them. They only need one result, whether to fry the rice first or not first.

Scrambled eggs? Baidu knew it and made a good supplement."

Zhou Buqi nodded, "Indeed, a simple search is more in line with public taste."

Cheng Binghao said: "We have the advantage of being a latecomer. Just watch what Baidu does and what it does, and learn from it. If you learn a lot, you can beat Google and become the second in the country. If you do better,

, the effect of efforts in channels is more outstanding, and it is not impossible to surpass Baidu."

Zhou Buqi laughed and said, "You are so confident!"

Cheng Binghao said seriously: "If the search business is left to me, I promise to defeat Baidu within five years!"

Zhou Buqi laughed twice more and passed by.

When it comes to search business, his preference is definitely Wang Xiaochuan.

Those who have experience in previous lives.

Sina's iAsk search is not successful at all and is worse than NetEase's Youdao search. The best one is Sogou, which has firmly established itself as the second largest search engine in the market.

Through many conversations, Zhou Buqi had a preliminary understanding of the search business.

Xu Liangjie and Cheng Binghao are both experts in the search field and have developed relatively influential search engines. Although they have failed, their experience is valuable.

If Wang Xiaochuan is brought in, Ziweixing will form a "troika" in the search business.

With this configuration, you can always try to compete with Baidu, right?

Thinking about it, I’m really a little excited!

Among the three giants of bat, Ziweixing is really about to face its first opponent.

At this time, Zhou Buqi received an urgent phone call.

It was Wen Zhixia calling.

"Husband, come here."

"Now?"

Zhou Buqi was a little surprised.

Wen Zhixia squeaked and said: "I just mopped the floor in the office and I was wearing high heels and accidentally fell..."

"Holy shit!" Zhou Buqi was startled and very nervous, "How is it? Are you okay? Keep me safe, I must keep you safe! The child is gone, we will have another baby in the future, you are the most important thing!"

Wen Zhixia was angry and funny, "What are you talking about? I'm only two months pregnant, and the baby hasn't even taken shape yet. You're still keeping the child big and small, and you're going to be a father. Are you still acting like this?"

This tone is slightly coquettish.

It seems that there is nothing wrong with her health.

Well, I'm only two months pregnant and if I accidentally fall, it's usually not a big problem. Unless the woman doesn't care for her body and has had too many miscarriages, or there are some gynecological diseases.

Teacher Wen definitely doesn’t have these problems.

"Are you okay?" Zhou Buqi breathed a sigh of relief.

"It's okay." Wen Zhixia sighed a little.
To be continued...
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