As an outsider, Zhang Chaoyang is not easy to speak carelessly.

In fact, during the entire meeting, that is, when a few people at the decision-making level were speaking, most people were just listening and a little confused.

At least Shi Jinglin didn't quite understand.

But Zhang Chaoyang already understood it very thoroughly. Even though it was the first time for him to hear many of the words used in the conversation, he was well-informed and he immediately understood the logical relationships.

Then, I was secretly surprised!

Good guy!

This kid Zhou Buqi plays so big! He has such big ambitions!

The three stages of Internet advertising are really summarized by God.

Yahoo and Microsoft led the earliest page advertising model, known as version 1.0, and they were the two world giants. Needless to say, Microsoft was also great, and Yahoo was also great. The three major domestic portals started by imitating Yahoo.

Next, Google was born, and relying on the 2.0 version of search advertising, it soared into the sky and became an emerging media giant. Its profitability far exceeded that of traditional media companies such as News Corporation and Viacom.

Google can achieve this by relying on strong technical support, search technology, keyword retrieval technology, big data integration technology, etc.

However, Ziweixing’s idea is amazing.

If advertising wants to make money, in addition to expanding traffic, it also needs to increase the conversion rate of advertising, which means recommending ads to users that they are more interested in.

Google's keyword search has increased the Internet advertising conversion rate by an order of magnitude, easily defeating Microsoft and Google.

In terms of technology, Ziweixing is far inferior to Google.

Technical upgrades are definitely out of the question.

We can only take advantage of localization, take advantage of different national conditions, and adopt different business models to complete the upgrade. That is, the use of personal information for advertising is not allowed in the United States, but is not restricted in China.

Ziweixing has achieved this, which is equivalent to an upgrade to Google’s advertising logic!

The advertising conversion rate will increase by another order of magnitude!

It is necessary to upgrade from keyword search to personalized customization.

Moreover, Zhang Chaoyang keenly grasped some key words and mastered Ziweixing's internal secrets - information flow advertising.

He is too familiar with information flow advertising, that is, the advertising model of Friends Network. When the Microdot input method and Sogou input method competed, he suffered a lot.

This time he finally understood.

Zhou Buqi still has huge ambitions for information flow advertising!

The current information flow advertisements on Friends Network are only random recommendations and fixed recommendations. They have not yet been added to the algorithm, and there is no personalized customization. From what it sounds like, Ziweixing has already started preparing to add the algorithm.

Even so, Friends.com’s monthly advertising fees exceed 30 million yuan.

When the advertising distribution system comes online, advertising effectiveness will be greatly improved... A simple estimate is that keyword advertising is twice as effective as random advertising, and personalized advertising is twice as effective as keyword advertising. That is... the monthly advertising fee

More than 100 million!

Sure enough, technology changes the world and leads business in the new era!

"hiss!"

Zhang Chaoyang shivered and felt a chill running down his spine.

This year, Sohu's estimated advertising expenses are about 600 million. After Ziweixing's advertising distribution system is launched, the advertising expenses of one friend network alone for half a year will be more than Sohu's entire year's revenue?

But Friend.com is just one of the six major business groups of Ziweixing!

Sohu’s market value is US$1 billion, how much is MSI’s valuation?

Even US$5 billion can’t stop it, right?

Zhang Chaoyang looked at Zhou Buqi, who had a young face, but was calm and peaceful, harmonizing the atmosphere of the venue with a spring breeze, and felt a lot of emotion in his heart.

It turns out that this little brother has already surpassed me!

…

The meeting is still going on.

Discussions on Google’s advertising system are still continuing.

Google is number one in the world.

First understand the Google model thoroughly, and then talk about Baidu, which is the number one in the country, and clarify the Baidu model. The advertising model of micro-click search can be constructed.

He Yang said: "There are 5 million companies in the country. It is very unrealistic for our marketing department to send people to sell as agents one by one. Google's approach is to focus on the big and let go of the small, and only capture those important big customers. For some small businesses

, let them actively participate through a platform.”

This is not surprising, Baidu also does this, and there is no technical difficulty in building this platform.

Wang Xiaochuan volunteered and said: "When I was working at Sogou, I led a project team to work on this system for automatically accepting advertisements. Once it is completed, the cost of running the market can be greatly reduced. No matter who wants to do it on micro-search,

For advertising, you only need to fill out a form on our website, specify the content of the advertisement, and specify the advertising fee you are willing to pay every day."

Zhou Buqi shook his head, "Weidian Advertising Alliance should not only serve Weidian Search, but should cover all businesses under Ziweixing."

"Well……"

Wang Xiaochuan's face froze, and there was a bad omen of being seized of power.

Sure enough, the next moment Zhou Buqi said simply and neatly: "Lao Xu, please do some hard work. You can personally handle this system that automatically accepts advertisements. It must be detailed and comprehensive to benefit the whole company."

There is no way, as the leader, you must have a balance.

Ziweixing has three great search masters, Xu Liangjie, Cheng Binghao and Wang Xiaochuan.

Advertising is sharing the cake.

The previous personalized and customized advertising system has been handed over to Cheng Binghao. The automatic acceptance of advertising system will be handed over to Xu Liangjie.

Seeing that Wang Xiaochuan looked unhappy, Xu Liangjie explained: "This automatic advertising acceptance system is not as simple as you think. The one made by Baidu is not suitable for us. The project you did before was based on Baidu, and its practicality

Not big."

Then, he popularized some in-depth knowledge.

It is said that in the era of on-page advertising, because it is random advertising and the advertising conversion rate is low, advertisers pay less and can pay generously, which is no problem.

In the era of search advertising, because it is keyword search advertising, the advertising conversion rate has increased significantly. Coupled with Google's super traffic support, advertisers were shocked.

A merchant's one-month advertising budget may be spent on Google in one day.

If Google is allowed to advertise, except for large customers, small and medium-sized enterprises will not be able to afford advertising fees.

This requires another system for controlling rhythm.

For example, if a company has a daily budget of 1,000 yuan and a higher bid for each click, its advertising budget may be spent in one hour every morning. In the next 20 hours or so, this company's ads will no longer be visible. For a company

People who don't go online early in the morning will never see this ad.

This ad is not effective enough.

If you want businesses to be more willing to come and advertise, you need to spread the advertising budget of 1,000 yuan evenly throughout 24 hours a day.

Only by thinking about customers can the business model be more viable.

Furthermore, it is necessary to ensure that the system can automatically repair. All data must be saved in many copies. When an entire data center fails, the traffic arriving at this data center must be automatically transferred to a nearby data center in the shortest possible time.

We also need to solve the ad ranking problem, and we can’t engage in bidding rankings...

We also need to develop an automatic simulation system to tell merchants how many people can see similar advertisements every day, how many people click on them, and the expected advertising costs, so as to help them make sufficient judgments when placing orders...

The whole process is extremely complex.

It is expected to take 10-15 months of research and development, with a research and development budget of 80 million yuan and an equipment procurement budget of more than 100 million yuan.

As soon as these words came out, everyone was in an uproar.

Wang Xiaochuan's face looked much better.

What he wants to do is an automatic advertising acceptance system, that is, online form filling and online payment, which is equivalent to an advertising space purchasing system.

Unexpectedly, Boss Xu had already had a more detailed and comprehensive plan.

Zhang Chaoyang was also slightly startled, a little unsure. Would this little Zhou approve such an application without in-depth discussion?

Then, he was shocked.

Zhou Buqi said calmly: "I still say the same thing, as long as you obey the strategy, no matter how much money you have, you have to spend it! Let go and do it boldly!"

Xu Liangjie said with a smile: "In Silicon Valley, everyone calls Google's model a 'money printing machine.' Every moment around the world, individuals or businesses are purchasing Google's advertising services. A better user experience,

Better advertising effects are the reason why businesses prefer it.”

Zhou Buqi waved his hand, "We'll talk about making money later, let's decide on a strategy first. Lao Xu, what do you think of medical advertisements?"

These days, medical advertisements have not yet exploded, so Xu Liangjie was a little puzzled, "Is there any problem?"

Zhou Buqi said: "Advertisements must be true or false. Other advertisements are easy to say, but once problems arise in medical advertisements, it will harm people's lives and health."

Xu Liangjie nodded, "Attention should be drawn to the need to strengthen the review of medical advertisements...or else they should be reviewed manually. Only those who have obtained relevant national qualifications can..."

"no!"

Zhou Buqi denied it rudely.

Qualifications, certificates, national approvals... these are all nonsense. All medical advertisements on Baidu comply with laws and regulations, and they are all advertisements for qualified hospitals. If something goes wrong, no one will criticize whether the censorship system of the relevant departments is flawed.

, the platform can only be used as a scapegoat.

Zhou Buqi said: "There are a lot of false medical advertisements on TV. What kind of secret recipe passed down from ancestors, four generations of imperial doctors, can cure all diseases, is exposed, something goes wrong, what is the result? Will anyone investigate the responsibility behind it in depth?

Even the TV stations are not responsible, only the celebrity spokespersons they invited were criticized verbally and verbally. Lao Xu, I think you still don’t understand the national conditions well enough. Well, He Yang, you are responsible for coordinating the marketing department to review the advertising content."

He Yang was also a little hesitant, "Are we still doing medical advertisements? Is it one size fits all?"

Wang Xiaochuan said: "Medical advertising is a big deal."

Zhou Buqi asked: "Where is Google?"

Wang Xiaochuan said: "Google also has medical advertisements, but they are more restrained, and they have canceled keyword search recommendations and use fuzzy recommendations."

Zhou Buqi nodded, "One size fits all will definitely not work, but there must be methods and methods, and there must be no clear direction. Users cannot be allowed to trust relevant medical advertisements just because they trust Weidian. More on this later.
Chapter completed!