Medical advertising has little impact.

As long as it is labeled as an advertisement, everyone will doubt its authenticity. The problem is medical promotion, that is, soft advertisements made under the guise of sharing medical experience, disseminating medical information, and online doctor consultation.

This is deeply abhorrent.

For example, in a certain forum, all the posts say that a certain hospital is good and has miraculous effects on treating this type of disease. Users may be suspicious at first glance, but when everyone says so, they believe it.

As everyone knows, everyone is a trustworthy person, and illegal posts have been deleted long ago.

For example, in a question and answer, what should I do if I have a tumor? The excellent answer below is that it is best to go to Xiehe, but Xiehe is too expensive and people look down on it. If you don’t have money, go to a certain hospital. There are people who retired from Xiehe here.

Consultation with experts and professors at affordable prices.

Another misleading payment.

Online doctors are even more scary. Under the guise of experts from a certain hospital, they provide various guidance to patients online. After establishing a trusting relationship, they will attract patients to their own hospital.

Educational promotion is similar.

Forget about all kinds of messy education and training institutions, such as New Oriental, Xueersi, Giant, Elite, and Zhonggong, which are formal educational institutions. The problem is that in the bidding system, those who are willing to pay higher prices for advertising are all inferior institutions.

The routine used is similar to medical promotion, and it is also a soft advertising model.

The problem here is very serious.

The company's image was used entirely as a credit guarantee. Money was made, but the company's image was completely ruined.

Baidu promotion is Baidu's localized and original thing. Search giants such as Google, Yahoo, and Microsoft do not dare to do this.

But those are global giants who can make money all over the world.

Baidu only has the domestic market, so if it wants to obtain higher profits, it can only play tricks on how to make money.

It is indeed very colorful and dazzling.

Not to mention ordinary people, many elites have been deceived by those soft advertisements that are fake and fake.

When doing searches on Weidian, learn from Google first and then Baidu.

but……

"Medical advertising can be done tentatively, but medical promotion and educational promotion cannot be done at all!" Zhou Buqi made his own decisions and expressed his opinions eloquently without asking for anyone's opinions. "Medical care is related to people's life and health.

, Education is related to the future development of a nation, we want to make money, but we cannot make money that will destroy our descendants!"

The conference room was quiet.

Zhang Chaoyang also remained silent.

He suddenly felt that it was the right time to take time out to attend this meeting. He felt that he could get to know Brother Zhou more clearly.

He felt ashamed in his heart.

When he took control of Sogou, he wanted to learn from the localization model promoted by Baidu.

After all, if you follow the Google Alliance model, you don’t have enough technology and it’s difficult to make high profits. The model promoted by Baidu is more operational and has higher advertising efficiency.

Unexpectedly, Zhou Buqi would do the opposite this week!

We should focus on Google alliance and strategically abandon Baidu promotion.

The key is that he can really think through some localization operations, at least on a theoretical level, to achieve the possibility of surpassing the Google Alliance.

As expected, they are young people, their ideas are really different!

Wang Xiaochuan coughed lightly and said tentatively: "Medical promotion and education promotion can be omitted, but what about other commercial promotions? For example, cosmetics, beauty products, weight loss products, including mobile phones, computers, televisions, air conditioners and other daily products.

"

This is really troublesome.

Because in the future, almost all content platforms will have this kind of soft advertising promotion.

Zhou Buqi frowned, "How is the recommendation effect of this soft advertisement?"

Wang Xiaochuan shook his head, "I don't know yet, but the feedback from Baidu...their two major products are medical promotion and education promotion, and the audience for other forms of commercial promotion is not very high."

Zhou Buqi rubbed his temples and said, "Lao He, what do you think? I think Micropoint Search, as an information platform, provides users with objective and reliable information services."

He Yang smiled and said: "There is no need to rush, our micro-search has not yet been launched. The entire business model is very complicated, and the plan cannot change quickly."

Zhou Buqi shook his head, feeling that there should be some certainty, and said: "Soft advertising can be done, but it shouldn't be done by a platform as big as ours. The platform should still be as objective and fair as possible. It cannot be like Google, nor can it be like Baidu.

Get closer. Moreover, we have other products to supplement it. When Toutiao is launched, more creators will be mobilized to use it for their own purposes."

This matter is now settled.

Micropoint Search cannot provide promotional services, not medical promotion, educational promotion, and other commercial promotions. If it does, let other products supplement the lack of this business, such as Toutiao.

This is a major advantage of Ziweixing.

Create more brand effects!

Ziweixing has many brands, including Xiaonei, Friends.com, Weidian, Weimi, Weizhi, Fantuan, etc., which overlap with each other, but they are all different businesses.

The disadvantage is that each brand has to build its own reputation, which can be a complicated process.

The advantage is that when one of the brands has a problem, it will not affect other businesses.

The most typical example is Baidu.

Baidu has many excellent businesses and is a domestic leader in the fields of artificial intelligence, driverless driving, big data computing, IoT, hardware and multimedia technology. However, when Baidu promotes one business, it tarnishes Baidu's entire brand.

image, causing other businesses with the "Baidu" logo to also be dragged down.

Another example is Alibaba. If something happens to Ele.me, no one will vent their grievances on Taobao and Tmall.

Guo Pengfei raised his hand and after receiving permission, he said: "However, I think our Weidian Encyclopedia can open some enterprise-level services."

"How to say it?"

"We can make micro-entries for enterprises, companies, and brands and lock them to prevent outsiders from modifying them to add some wrong information or negative information. If the fee is not renewed, the certification will be cancelled. We charge 6,888 yuan per year. If we can get 10

Tens of thousands of similar brand certifications are also a huge amount of income."

"hiss!"

Everyone took a breath of surprise.

100,000 households, this is more than 600 million, which is almost like a white wolf with nothing, it can be called a money printing machine!

Zhou Buqi said with a smile: "100,000 families? How dare you think about it!"

Guo Pengfei said: "There are 5 million companies in the country! In addition to foreign brands, in order to maintain the corporate image, shouldn't we spend a lot of money to build the brand?"

He Yang shook his head and said: "This type of certification information is generally only valid for large companies. In order to maintain their own brand image, they will pay this marketing fee. For small and medium-sized enterprises, they do not have their own brands at all. Whether they are certified or not is meaningless.

big."

"But..." Zhou Buqi narrowed his eyes, "This idea is very good and can be relaxed. If the company is not enough, then individuals can make up for it."

"Personal certification?"

"right!"

"Isn't this very sensitive?" He Yang was slightly startled, a little unsure.

Zhou Buqi smiled and said: "Of course it's not easy for officials and scientists, but there is a group of people who are the largest vulnerable group in the field of public image."

Guo Pengfei immediately understood something, "That's right! Celebrities! Celebrities have the most gossips and scandals, and they also have the most black materials. If any star doesn't come for verification, his entry can be filled with his dark history. He does it for his personal image.

, we can only authenticate obediently."

Zhang Chaoyang's heart skipped a beat.

I want to scold these two!

What a bad idea!

It's like robbery!

His relationship with the entertainment industry is quite deep, and there is also gossip information everywhere on the Internet. Once in his Weidian Encyclopedia entry, it was written that he was related to a certain female star, and had been to a hotel with a certain female model...

Celebrities are a vulnerable group with a public image. If their personal image is damaged, their careers will suffer. The same goes for businessmen. If their personal images are damaged, their companies will be affected.

You have to get close quickly and ask Boss Zhou to let you go and stop playing tricks on your entries.

Just listen to the bastard boy named Zhou laugh and say: "It's not just celebrities, including some businessmen, football players, reporters, and hosts. In order to protect their brands, they will buy certification. Pengfei, you can do this.

?”

"Well……"

Guo Pengfei was stunned for a moment.

Dealing with society is really not something that his team of student soldiers can do.

Zhou Buqi appropriately sent a sweet date to Wang Xiaochuan and said, "Well, you will be responsible for the main business of Weidian Encyclopedia. But for the entry authentication process, Xiaochuan, you will be responsible for it. You two have to do it."

Coordinate well and don't go astray."

At the end of the meeting, Sohu was mentioned.

It means that Micropoint Search will provide free search services to Sohu forever, and at the same time, Sohu will provide its own content to the maximum extent.
To be continued...