Now, among the three BAT giants, Baidu has the best public reputation. The problem of medical advertising has not yet exploded. In addition to official endorsements, the company itself also has great ambitions. It is following the Silicon Valley and doing large-scale scientific research projects. The image in the media publicity is very good.

good.

The worst company is Alibaba, which has no technology or talent. When it competed with eBay in marketing a few years ago, Taobao became synonymous with rogue software, and netizens hated Taobao advertising.

Penguin also has many problems, but they are covered up by its great success.

That’s right, Penguin is the most profitable company in BAT right now.

There are three main ways to monetize the Internet: Internet advertising, e-commerce and online games. Monternet is still there, so value-added services from China Mobile and Telecom are also included.

It can barely be considered four types.

Baidu's business is only Internet advertising.

Alibaba’s business is Internet advertising and e-commerce.

Penguin's business includes Internet advertising, e-commerce, online games and telecommunications value-added services. All four major businesses are covered!

Moreover, because of membership services such as Q coins, QQ skins, and QQ shows, Penguin has also exclusively developed a set of Internet value-added services, which is also a major profit point.

Baidu has only one Internet advertising, but Penguin has five major profit-making sectors!

There is a huge gap in earning power.

However, Penguin is not satisfied yet, and has internally hatched a sixth profit-making sector with great market prospects - QQ Space.

The daily traffic has reached 1 billion levels, and the monthly active users exceed 100 million. In this data, QQ Space is the first in the world, crushing friends.com, and higher than MySpace.

But the ability to make money...

Not to mention compared to MySpace, even Friends Network cannot compare.

Last year, MySpace signed a search advertising contract with Google, with a total price of US$900 million over three years! Not counting other advertising contracts, the revenue is frighteningly high.

The monthly profit of Friends.com also exceeded 100 million yuan.

The performance is very impressive.

QQ Space is in a miserable state. It relies on value-added services such as selling yellow diamonds and skins to barely make ends meet.

With such a huge amount of traffic, you can’t make much money.

This made the penguins very anxious and jealous.

MySpace is a Silicon Valley giant, so that’s it. But domestic friend networks can make a lot of money, so worry about it!

Coupled with the recent vigorous open platform rumors in the industry...

To this end, Penguin has held three meetings to discuss this matter.

What to do?

The quote of 300 million is too bullying!

After some decision-making, Penguin said it would wait and see what happens.

Don't rush to respond.

Until May 14th, the Friends Network open platform will be officially launched!

This is the first social networking site in the world to launch an open platform!

Just like previous information flow services and personal advertising customization services, Friends.com continues to lead the world in the field of social platforms and has become the first in the industry.

After the launch of the Friends Network open platform, an "Application Center" section appeared under the left column of Friends Network. After entering, there are 102 third-party applications associated with Friends Network through the open platform.

There are MP3s for listening to music, calendars, birth horoscopes, Mars character libraries, searching for train tickets, marriage and love, making friends and chatting...

The variety is very rich.

However, the most classified applications are web games.

As many as 78 species!

Almost all well-known web games on the market have joined the Friends Network open platform immediately.

For web games, the most important thing is traffic.

In order to promote many web games, they cooperate with other websites in the form of rogue pop-ups. For example, when you open some novel websites, a web game pop-up window will pop up behind you and make a scary sound to attract attention.

This model is very criticized.

But there is no way.

Web games are online games and lack appropriate marketing tools.

Now, the open platform of Friends Network has appeared, and it has become a holy place in their hearts. There is no need to use rogue methods to scare people with pop-up windows. They can hang it in the application center of Friends Network and use the traffic of Friends Network to promote

That's enough.

If the ranking in the application center is not good and there is a lack of attention, there are ways. The open platform provides a "traffic purchase" service. The smallest traffic package is 10,000 traffic and sells for 3,000 yuan. There are discounts for more purchases.

In other words, Friends.com will use its own resources to help advertise web games that have purchased traffic packages.

0.3 yuan per click.

The 100,000 traffic package means that the user has completed 100,000 clicks on the game through the promotional resources of Friends.com. After the number reaches the standard, Friends.com will no longer actively promote the product. The success of the product depends on the playability and attractiveness of the game.

to a certain extent.

The price of advertisements in the information flow of Friends Network is between 0.5-0.8 yuan.

This kind of quotation is already very cheap.

Of course, it is impossible for Friends.com to satisfy all traffic package promotions through the information flow platform. In many cases, it must rely on the recommendation position and ranking improvement in the "Application Center" to complete traffic import.

In short, as soon as the Friends.com open platform was launched, it became the center of web games in the country!

On the first day it went online, Penguin couldn't stand it.

So jealous!

Facts have proved that Ziweixing is not a prank. They have really developed their own open platform, which is stable, powerful and has very mature functions.

Penguin just wants to make money by using the traffic of QQ space, and web games are the best way!

The user groups of Friends.com are all white-collar workers, civil servants and college students. These groups are not very fond of games. The main user group of games is still teenagers.

Teenagers are the core user group of QQ space.

Web games and QQ space are a perfect match!

Can't wait any longer!

…

Zhou Buqi will end his vacation in June.

However, Sanya is very close to the Pengcheng branch, and he will also participate in important matters at the branch.

For example, when signing a formal land transfer contract with the government, it was Boss Zhou who came forward.

Then, sign a loan contract with the bank, with a loan amount of 420 million.

Then, it signed a carte blanche agreement with Vanke for the construction of the park, with a total cost of 420 million yuan.

At Vanke, they took out a sketch of the design plan for the headquarters building and hung it densely all over the wall.

Those are all projects that Vanke abandoned in the past.

They all belong to that economical, practical and beautiful style.

But Zhou Buqi put forward a very demanding requirement, "The design of the building and park must have a modern artistic sense. What I want is a world-class classic building."

Wang Shi was very rude, "Are you thinking too much?"

Zhou Buqi smiled and said: "This is in line with Ziweixing's positioning."

Wang Shi said: "Then you have to hire a world-class architectural firm, and you have to spend more money."

"More money? What do you mean?"

Zhou Buqi was a little confused and didn't believe it.

420 million is not enough?

Lao Wang, in this relationship, you still want to kill me?

Wang Shi saw that he really didn't understand, so he shook his head dumbfounded, "With this little money, don't even think about building any world-class buildings. Just build a few beautiful buildings in a regular manner. If you want to show the art form, 4.2

100 million is not enough at all, 4.2 billion is almost enough. Do you know the National Center for the Performing Arts in the capital? How big is that? The construction cost alone is 3 billion. Do you think it is so easy to build an artistic building?"

"Holy shit!"

Zhou Buqi was startled.

Wang Shi snorted, "420 million, which means paying the design fee."

Zhou Buqi twitched the corner of his mouth, feeling deeply that he was poor and a little numb, "What should I do?"

Wang Shidao: "With such a small amount of money, if you still want to plan the entire headquarters park, don't contact a world-class architectural institute. Just use a domestic design institute. In addition to the beautiful design of the main building, the other ancillary buildings,

We still have to focus on affordability.”
To be continued...