Zhou Feng has been contacted.

The difficulty is much less than imagined.

The main reason is that Ziweixing itself is very powerful. Weidian’s market share is more than 50 times that of Youdao, and there is no comparability between the two.

At present, the competition in the domestic search market is too fierce. Baidu, Weidian, Google, Yahoo, Soso, iAsk...the next one is reluctantly Youdao.

After more than a year of operation, Youdao’s main traffic relies on its own platform, and its prospects are bleak.

For an ambitious and pursuing young man like Zhou Feng, a larger platform is needed to showcase his abilities. Wang Haiyang and Wang Xiaochuan both went to Hangzhou respectively and had conversations with him.

The process was very friendly, and he also stated that he would not reject any possibility.

This will be easier to handle.

I'm afraid that you are like Zhang Xiaolong of the QQ mailbox team, a Guan Erye who has been favored by acquaintances. He is very powerful, but loyal. If after being recruited, you play a trick of "being in Cao's camp and being in Han",

That would be troublesome.

Since the other party's reaction was relatively positive, Zhou Buqi decided to make a trip in person, chat with Zhou Feng, and get him to avoid a long night of dreams. The flight was booked for this afternoon.

In the morning, Tang Binchen came to his office with a serious face.

"I have some ideas about interest circles."

"oh?"

"I think the best product on the market for this type of product is Douban Group."

"It can't be said to be the best. Compared with Baidu Tieba, it has its own merits. But it does have an impact on the traditional forum formats such as Tianya and Maopu."

Zhou Buqi also likes this product of Douban Group. The webpage is a mess, but the product form is very novel. It can attract a group of cold users with the best product style, which shows the magic of this product.

Unexpectedly, what Tang Binchen wanted to do was not to imitate the Douban group, but...

"I want to buy it!"

"What?"

Tang Binchen said categorically: "Acquire Douban."

Zhou Buqi blinked and looked at him suspiciously, "Acquiring a website?"

Tang Binchen said: "Douban is doing well. It currently has two main products, one is the evaluation system for movies, television, music, and books, and the other is the Douban group. We happen to need these two products."

Zhou Buqi asked again, "You don't want to do it? Acquisition?"

Tang Binchen nodded and said: "There are two benefits of acquiring Douban. One is the evaluation of audio and video books, which will complement Ziweixing's business system. Film, television and music are important sectors of entertainment. Are you not very interested in the entertainment industry?

Are you interested..."

"Stop!" Zhou Buqi quickly interrupted him, "Let me correct you, I am not interested in the entertainment industry, I am interested in the film and television industry. The entertainment era has arrived, and this will be a big trend."

Tang Binchen doesn't care about the underlying reasons why he values ​​the entertainment industry. "If we can acquire Douban, we can further deepen our business cooperation with Jieyu Media."

"Um."

"Then there's the Douban Group. After we acquire it, we might as well rename it the Interest Circle. With the existing content and existing users of the Douban Group, the Interest Circle project has a basic guarantee. It will be easy to do."

For this type of product, the most important thing is to identify users' pain points and solve their needs.

This is a 0 to 1 breakthrough.

Without this step, 0 multiplied by any number is equal to 0, no matter how hard you try, it will be useless.

The Douban team found this pain point and solved the most critical problem.

Zhou Buqi said deeply: "You have to understand that going from 0 to 1 is a qualitative change, from 1 to 2, 2 to 3, 3 to 4... these are all developments. There is no capital for comparison at all."

Tang Binchen nodded, "I understand."

"Do you really understand?" Zhou Buqi narrowed his eyes and said bluntly, "If the product "Interest Circle" was made by you from scratch and succeeded, everyone would respect you. This is your true hand-made product.

Build a successful product. If you directly acquire Douban and reorganize the Douban team, even if it succeeds, it will only be a 1 to 2 development. No matter how good you are, others will not be convinced by you."

Tang Binchen smiled indifferently and said calmly: "I think the acquisition is better for the company, that's enough. I know that the other vice presidents of Friends.com are dissatisfied with me and think that I have hindered their promotion. But

I feel that when you are in your position, you should seek your own government, not your power."

Seeking political power but not power...

In just one sentence, his own personality was revealed. He was so much higher than the other vice presidents.

Zhou Buqi originally wanted to hand over the "Interest Circle" project to Tang Binchen, asking him to create a product from 0 to 1 to establish his prestige on Friends.com.

Unexpectedly, he didn't appreciate it at all.

He has his own ideas.

Tang Binchen insisted, "I think acquiring Douban is the best choice and the decision that is most beneficial to Ziweixing. By then, the interest circle will have Friends.com, Xiaonei.com, helo, Weidian, Douban, Navigation.com, etc.

The linkage of several products.”

"Decided? Don't think about it anymore?"

"No."

"Um."

Zhou Buqi nodded.

Of course he agrees with the idea of ​​acquiring Douban.

The current positioning of the Douban Group cannot meet the product needs of the "interest circle". However, it can be renamed and then complete the positioning change. Based on the existing literary and youth users of the Douban Group, it can develop to more and broader user groups.

But the question is... is acquiring Douban really the best choice for Ziweixing?

After acquiring Douban, the Interest Circle project will no longer be able to establish prestige for Tang Binchen. As the second-in-command of Friends.com, he will still be full of controversy. Once Zhang Yiming was promoted and the position of President of Friends.com was vacated, Tang Binchen took the position... but he was not convinced by the crowd.

, it might cause turmoil.

This is a serious uncontrollable management risk.

Compared with the small benefits brought by the acquisition of Douban, this risk is too great. Friends.com is now the largest money printing machine of Ziweixing, and there is no room for failure.

Tang Binchen also saw his hesitation, "Is there any problem? Douban is just a small website, and a full acquisition... shouldn't cost much."

Zhou Buqi waved his hand, "If you want to buy it, then buy it. There is no harm in acquiring Douban. You can take responsibility and have a good talk with Yang Bo to see if he needs cash or stocks. If you want stocks, just

Quote at round A price.”

"Yeah, okay."

Tang Binchen bowed and wanted to get up and leave.

"Binchen, wait a moment."

"Um?"

"Let me tell you something. It belongs to Mr. Liu. He said that he paid special attention to the young man Yang Yuanqing and trained him as his successor. He was opposed by many veterans. The veterans did not dare to resist Mr. Liu.

They kept criticizing, criticizing, and blaming Yang Yuanqing in private, which made him feel wronged. He went to Mr. Liu to complain."

Tang Binchen was very interested, "What did Mr. Liu say?"

Zhou Buqi said: "Mr. Liu said that if you want to stand out from the chickens, you can't become a crane. You can wave your wings and fly away, while the chickens can only run around. Cranes can spread their wings and fly.

But chickens can't succeed. This means that you don't have a unified perspective, you can never cooperate, and you can't lead the team efficiently."

Tang Binchen smiled, "He is the chairman and can guide the direction. But the president, general manager, and project manager, who are responsible for business execution, have to turn the project into the biggest leading chicken."

Zhou Buqi shook his head, "Yang Yuanqing said the same thing, but Mr. Liu didn't agree. He said that you can't be a turkey in a flock of chickens, you have to be an ostrich."

"ostrich……"

"What's the difference between an ostrich and a turkey?"

Tang Binchen was silent.

This question is not easy to answer.

Anyway, it's not a matter of size.

Zhou Buqi said: "When an ostrich encounters a risk, it will bury its head in the grass or sand. In fact, it is a kind of self-deception. This is a skill. If you are the senior vice president of Friends.com, there will definitely be many people

Attack, criticize, and exclude you. I hope you have an ostrich spirit. Turn a blind eye to these negative voices and pretend that nothing happened. Then, unite every colleague in a friendly manner."
Chapter completed!