Chapter 763 Left-hand product, right-hand relationship(1/2)
In the afternoon, Zhou Buqi took two secretaries, Luo Qianli and Wang Yaojin, to Hangzhou.
The first thing is to meet Mr. Ding from NetEase.
Let’s talk about Zhou Feng.
Zhou Feng chose to study for a Ph.D., and he studied for five years. This shows that his ambition is not business, but academic. His original idea was to stay in school to become a teacher and an academic researcher.
But Boss Ding took a fancy to him.
Then I went to the United States several times and talked with him several times. I finally convinced him to participate in some of NetEase's business and achieved amazing results.
It is not an exaggeration to say that Zhou Feng was discovered and trained by Boss Ding.
Now, Dr. Zhou Feng has graduated and is going back to China to work full-time...Zhou Buqi cuts him off midway and cuts him off. There is no excuse for this.
A bit offending.
If possible, Zhou Buqi does not want to have a conflict with any of his peers in the industry. Even if it happens, don't affect personal relationships because of business competition. Even if it does, it should be kept within a controllable range.
Boss Ma and Boss Ding, two of the top local Internet entrepreneurs in Hangzhou, have never been in contact with each other for trivial matters. This is really a bit of a small-scale peasant mentality in a small place.
This kind of thing would never happen to Zhou Buqi, or even to any well-known entrepreneur in Beijing.
Zhou Buqi made an appointment with Boss Ding to talk to him openly and honestly.
The two met at some industry associations and had some simple exchanges but no in-depth discussions.
Boss Ding is looking forward to this meeting.
I hope to meet this new generation of Internet wizards who only exist in legends, have a good chat, and share some of their understanding of this industry and their respective corporate pursuits.
Unexpectedly, Zhou Buqi got straight to the point.
He told Zhou Feng directly.
Boss Ding's chubby, round face showed a bit of surprise.
Keeping Zhou Feng is his most important task in the near future. Many companies and headhunters are secretly contacting Zhou Feng, including Silicon Valley giants such as Microsoft, Google, and IBM.
It’s not surprising that Ziweixing also took a fancy to him.
Unexpectedly, Zhou Buqi came to Hangzhou this time to deal with this matter. Boss Ding thought at first that he was going to deal with some cooperation matters with Alibaba.
"No matter what, Zhou Feng is considered an employee of NetEase and has been entrusted with important responsibilities by you. If I come here to recruit people, it will definitely affect your strategic layout of NetEase."
"Xiao Zhou, you didn't come here specifically to apologize to me, right?"
Boss Ding said jokingly.
Zhou Buqi smiled and said, "You can understand it that way."
Boss Ding waved his hands indifferently, "No! No! Market economy, fair competition. If Ziweixing provides better career planning than NetEase, it wouldn't be surprising for employees to change jobs."
Zhou Buqi said: "If he were an ordinary employee, I wouldn't say anything. But Zhou Feng is different. He has made great contributions to NetEase in recent years and has been carefully cultivated by you. If I poach him
, will disrupt your overall plan for NetEase. Always tell you in advance so that you can be prepared. In case something happens and the successor changes jobs, you will be in a hurry and NetEase's business will be in crisis."
The way Boss Ding looked at Xiao Zhou was different.
No wonder he was able to achieve such great results at such a young age.
This handling of human feelings and sophistication is so wonderful!
This method has nothing to do with the Internet!
Most Internet businessmen are technicians, including Boss Ding. The characteristics of this type of people are relatively similar, and they all have the idea of "as long as I am good enough, I don't need to be afraid of any opponents." This is typical
Internet thinking.
But traditional business thinking is different.
When traditional enterprises do business, it is based on the idea that "it doesn't matter whether their own products are good or not, what's important is to have good social relations."
Such as LeTV.
Why is the LeTV model bound to fail? Why is the LeTV model said to be an alternative Internet?
The fundamental reason is that Steve Jobs is not an Internet person. What he plays is not products, but relationships, channels, and the traditional model.
By making video websites, sports live broadcasts, mobile phones, TVs, cars and other products, we have formed our own LeTV channels. Then we sell our not-so-good products to consumers through the channels.
For example, the automobile industry.
Traditional car companies spend a lot of money on marketing, public relations, opening up relationships in all aspects, and improving channels. Major manufacturers spend hundreds of billions in this area every year. A Mercedes-Benz car costs 30,000 yuan.
The money is public relations and marketing fees.
Tesla is an Internet thinking, spending all its funds on product manufacturing, and then letting users vote with their feet, which has achieved great success. Many new energy car companies do not make products well, but they also play with the marketing and public relations of traditional car companies.
An old model is a traditional enterprise under the guise of the Internet, no different from LeTV.
Another example is making a mobile phone.
When making mobile phones with Internet thinking, product is king. This is the most important part of Xiaomi's model. As long as its products are good enough and users can vote with their feet, they will not be afraid of any opponent.
The traditional thinking in making mobile phones is that channel is king. In the past few years, domestic mobile phone manufacturers have failed this model. It is not important at all whether the mobile phone is good or not. What is important is to work with major dealers and distributors.
Have a good relationship. Do a good job in marketing. Make use of channel advantages and sell products to consumers through sales techniques.
Relying on channels, you can easily sell inferior products to consumers, which is seriously unreasonable.
Traditional enterprises around the world are being eroded, transformed, and optimized little by little by the Internet.
The most essential reason is that enterprises need to change from the thinking of "channel first, product supplementary" to the thinking of "product first, channel supplementary".
At present, most of the domestic business market is based on traditional models.
The bosses of traditional companies are constantly socializing, having to maintain good relations with every layer of society, and are busy drinking and drinking every day. However, there is no such social interaction in the Internet industry. They only get together occasionally to talk about work.
, have a personal relationship, rather than a superficial relationship.
But what Zhou Buqi did was so unusual.
He is blatantly engaging in a relationship!
Apologize?
What a shame!
Poaching is the most common thing. Everyone poaches me and I poach you. By constantly poaching people, we can obtain the intelligence, technology and business model of competitors, thereby quickly improving our own strength.
Compared with businesses in traditional industries, the bosses of the Internet look like fools. But I didn’t expect that a brilliant person like Zhou Buqi would appear.
Boss Ding thought to himself and asked himself.
Can I learn from Xiao Zhou, put down my pride, take the initiative to apologize to Boss Ma, resolve the conflict, and restore the relationship?
After all, it was my own fault back then.
You know, the two were once best friends.
Then, he sighed secretly.
I feel that I am far behind Xiao Zhou.
It can't be done!
Dignity is the most difficult thing for people at the bottom to maintain. For successful people, the most difficult thing is to let it go.
At such a young age, Xiao Zhou is able to see through the confinement of the world and transcend the shackles of the skin. He can pick up and let go, which is really admirable and awe-inspiring.
The left hand is the business thinking of the Internet, and the right hand is traditional interpersonal relationships... It is simply impeccable. Especially the handling of interpersonal relationships is simply better than Boss Ma.
Boss Ding sighed deeply, "I admire you! I admire you!"
Zhou Buqi looked puzzled, "What is this word?"
Boss Ding shook his head and avoided the problem, "What do you want Zhou Feng for? Isn't there Wang Xiaochuan in Weidian?"
Zhou Buqi looked a little angry, "Old Ding, I'm not talking about you. You asked Zhou Feng to do the search. This arrangement is too ridiculous."
"Um?"
"Zhou Feng's research direction is distributed systems and operating systems. He is a world-class talent in this field. I heard that if he stays in school, he will start directly as an associate professor. If you ask him to switch to search, wouldn't it be a waste of his past experience?
In-depth research on distributed and operating systems in recent years?”
Boss Ding knew that he was a technical layman, so he smiled and said: "It's not a waste, the logic of technology has commonalities. It's like studying calculus thoroughly and then linear algebra. Although the direction has changed, the understanding of mathematics is still the same."
It’s accumulated.”
Zhou Buqi shook his head, "There is a lack of talent, Mr. Ding!"
"Um?"
"How many people in China know how to search? There should be tens of thousands of them, right? How many people know about distributed and operating systems? Can we find 500 senior engineers? Not to mention industry experts like Zhou Feng.
"
Boss Ding's eyes narrowed, "You mean... you want to arrange a job related to distributed and operating systems for him?"
Zhou Buqi said frankly: "Yes, I plan to invest 5 billion US dollars in a huge project called cloud computing. If we want to build this platform, the core technology application is distributed and operating systems."
"$5 billion?"
To be continued...