The official guidance forum is really useless.

These are all commonplace topics.

It is nothing more than encouragement, asking domestic companies that are or plan to imitate multinational companies not to count on their fingers to become a world-famous brand in a few years, but to have a long-term and long-term ideological preparation and strategic and tactical preparations for fighting a protracted war. It is necessary.

Scientifically understand the strength of your brand, explore and practice it calmly, and find a development path that suits you based on local conditions.

"There is no shortcut to success, and impetuousness is difficult to achieve."

Only with perseverance and patience, hard work and hard work are the cornerstones for an enterprise to become bigger and stronger and ultimately achieve success.

In fact, it is a protracted war.

It took eight years for the Anti-Japanese War to be won, and we had to be patient when venturing into overseas markets.

But the problem is, expanding the market requires money!

After investing for so many years and losing money every year, who can persevere?

On the contrary, Lao Ma's words can help people even more.

Boss Ma is a director of SoftBank, and he knows MSI’s ambitions and determination to win in the Japanese market. To be an e-commerce company, what you need most is traffic.

If Ziweixing really builds a traffic matrix in Japan, then Alibaba’s e-commerce business in Japan will have great potential.

Although Zhou Buqi refused, Lao Ma did not give up and made an appointment to have tea with him at the Chang'an Club.

"Last year, a very influential economics book was published called "Wikinomics". Have you read it?"

"No."

Zhou Buqi shook his head, but he had heard of it.

Once this book was published, it caused a huge sensation in the domestic business community, especially in the IT circle. Almost everyone has a copy. It can be said that after "The World is Flat" and "Long Tail Theory", it has become the most popular book in the domestic business community.

There was an economic phenomenon that was discussed collectively.

Boss Ma said: "I haven't seen it either, but I had someone tell me the truth behind it. It's very correct. The concept of Wiki economy is that everyone participates, collaborates and shares. It is single, independent and self-enclosed.

Enterprises will definitely be eliminated by this era."

Zhou Buqi smiled and said: "Economists' books may not be completely correct, they can just be used as references. Do you think Penguin is doing well?"

Boss Ma said angrily: "Stop talking nonsense! The Wiki economy has benefited you a lot, right? Friends.com, Toutiao, and helo's wallet system are all Wiki economies. If this continues, if they don't change, in two or three years,

Within a few days, the number of helo users will exceed that of qq!”

The development process of helo has encountered a lot of resistance, but the success of Toutiao has been very smooth. Within one month of its launch, it has collectively crushed the traditional portals.

What does it rely on?

In fact, it is Wiki Economic Theory.

Traditional portals allow editors to publish articles and users to read them. Toutiao allows everyone to participate and create their own self-media.

This is basically the transformation of the automobile into the horse-drawn carriage.

The different dimensions mean that traditional portals are not even qualified to compete with Toutiao.

Boss Ma waved his hand and said: "You are a smart kid, and you are better at this theory than I am. Alibaba is planning an ecosystem composed of B2B, Taobao, Alipay, Yahoo, Koubei.com, Alimama, and Alibaba software.

Ziweixing started earlier than me. But one thing I want to tell you is that Wikieconomics is widely used not only in the Internet industry, but also in traditional industries."

"Yeah?"

“Last October, the Entrepreneurs Club visited the Mengma company base together.”

"Yes, I seem to have been invited, but I was in the United States at the time."

Boss Ma said: "Yes, it was that time. I visited once and was very impressed. What Mengma sells is not milk, but a system. This traditional enterprise is integrating the resources of farmers and partners, building an industrial chain, and in the ecological There is clear judgment and firm strategy in the chain. Build a platform to allow every dairy farmer to participate."

"hehe."

Zhou Buqi sneered twice.

"Um?"

Boss Ma raised his eyebrows.

Zhou Buqi said coldly: "Old Ma, I understand what you mean, but I still say that your model cannot control fakes. The Wiki economy is indeed a trend and represents the future, but it does not mean that it can be done in China. Take all the industries! Mengma... Humph, I'm not optimistic about it!"

Boss Ma was not very happy and waved his hand, "You haven't even seen it..."

Zhou Buqi seemed very angry, "Do you still need to see it? Yes, letting every dairy farmer participate and letting them go can lower costs and better stimulate the local economy. But what about product safety? Taobao sells fake products They are just selling fake goods. Once something goes wrong with the milk of dairy farmers, who can guarantee it?"

Boss Ma disagreed, "They have tests..."

Zhou Buqi snorted coldly: "Does Taobao have an anti-counterfeiting mechanism? Can you put an end to fakes?"

"Well……"

Boss Ma blinked and remained silent for a while.

Zhou Buqi sighed.

For some things, it is really not good for good people to dare to stand out for good deeds, but within the scope of their ability. Mr. Ji Xianlin once said, "Tell no lies and no truth." That's why people can be the president of Peking University. The same principle applies to bad things. Not doing anything, not doing all the good things.

Good people don't live long.

Anyway, he has already agreed with Teacher Wen that his daughter will hire two wet nurses, and if she drinks milk powder, she must drink imported milk powder.

After Boss Ma pondered for a long time, he slowly said: "Anyway, the business model is changing. By the way, have you studied Huawei?"

"What's wrong?"

"In the 1990s, reengineering theory became popular, and most of the large companies in the United States completed reengineering. Huawei also sought help from IBM under this trend and completed reengineering. Now it seems that Wikipedia theory is closer than reengineering theory. One step. For example, the competition between helo and qq, is it really just a competition between helo and qq? If it were just a competition between these two products, helo would be like MSN and Yahoo Messenger, both of which would fail miserably."

Zhou Buqi nodded, "Well, the competition between Helo and QQ is essentially the competition between the ecosystems of Ziweixing and Penguin. Without the collaboration of Friends.com, Toutiao, and the gold coin wallet system, Helo would not be possible. "

Boss Ma praised: "Yes, that's the truth. Let's zoom in and say that the future business competition is no longer the competition between one enterprise and one enterprise, but the competition between one ecosystem and one ecosystem!"

Zhou Buqi said simply, "I agree."

For example, the competition between helo and qq is actually an ecosystem built by many products such as helo, micropoint search, micropoint antivirus, Toutiao, Friends Network, micropoint input method, micropoint browser, today's headlines, gold coin wallet system, etc. Compete with the ecosystem composed of qq, qq space, qq game platform, Penguin, Soso and other products.

Helo can stand out not only because the product itself is excellent, but more importantly because of the power of the ecosystem behind it.

If Penguin only had QQ and no other businesses, this battle would have been over long ago.

When a group army attacks a company, it will be covered with firepower and crushed immediately.

Boss Ma said: "The characteristics of the Wiki economy are openness, sharing, peer-to-peer, and global collaboration. Enterprises must break boundaries, build an ecosystem, and use a strong ecosystem to compete with an independent enterprise. The competitive advantage is very great."

Zhou Buqi smiled and said: "Yes, keep exploring the boundaries and playing infinite games. Lao Ma, don't talk to me about theories or treat me like a child. I understand all this. Just tell me!"

Boss Ma said solemnly: "It is not easy to open up the Japanese market! I know your determination to go to Japan, and I am also interested in the Japanese market. If possible, Ziweixing and Alibaba can launch an in-depth strategic cooperation and integrate the two companies

The ecosystem is integrated into one to compete with local local companies! Business competition is actually the competition of ecosystems. Whoever has a strong ecosystem will have an advantage."

Zhou Buqi was really angry and funny, "Old Ma, why do you always treat me like a child?"

Boss Ma was a little embarrassed, "No, what I said is all the truth."

Zhou Buqi said calmly: "You are right. Alibaba's model is indeed more in line with the theory of Wikieconomics. Everyone can participate, and merchants can sell on Alibaba's platform. But I still say the same thing,

National conditions must be taken into consideration. It may not be good for everyone to participate. When making milk, if you don’t build your own breeding base and go to dairy farmers to collect milk, this model will cause big problems. If the problem of fake products in small and medium-sized enterprises cannot be solved, it will be difficult for Ali’s model to be genuine.

The idea of ​​realizing the Wiki economy.”

Boss Ma was helpless, "Then what are you going to do?"

"I said, learn from Amazon, build your own warehouse, and operate a self-operated model. Before everyone else is involved, first focus on product quality control and strict quality control. It is better to spend more money to improve quality and reputation."

"Do you really want to do it yourself?"

"No, I invested in a company called JD.com."

"Depend on!"

Boss Ma was a little crazy and his eyes widened.

This is his idea, and he taught it to this kid. Then this guy took this idea and turned around to cooperate with others? Isn't that too bastard?

A small and broken company like JD.com doesn’t understand what it does domestically, so it wants to do overseas business? What nonsense?

…

I broke up with Lao Ma on bad terms.

It's snowing heavily outside.

Zhou Buqi wanted to pick up Wu Yu and Xue Baoshan from get off work.

After receiving Wu Yu, I found that she was holding a book in her hand and said proudly: "Husband, I have been working hard recently and studying economics!"

"Really? What?"

"This is a very famous economics book published last year!"

"Um?"

Zhou Buqi was shocked. This girl Wu, who has changed her gender, actually read "Wikinomics"? This book is complex and mysterious, and it is impossible to understand it without spending some effort.

As a result, Wu Yu opened the book and Zhou Buqi collapsed on the spot.

It turned out to be the best-selling book "Currency Wars".

Zhou Buqi said angrily: "What kind of book is this? It's all anti-intellectual conspiracy theory. Throw it away. Real works are isolated from the public. Can they be sold well?"

Wu Yu smiled and said, "I think it's quite fake, like a novel."

"Reject bestsellers and you will grow."

"I want to eat hot pot tonight."

"..."
Chapter completed!