Although I send text messages frequently, the time each time is short.

When Zhou Buqi didn't have time to post, he would chat for dozens of minutes, with a maximum of ten or twenty messages. After confirming that Teacher Han Yan was not pregnant, she felt relieved and focused on her work.

He took over the financial statements sent by Cheng Zhenping.

Last month, sp business revenue was 88 million yuan and profit was nearly 80 million yuan.

This is the department with the highest profit ratio of Ziweixing.

There are two main reasons.

1. Ziweixing’s SP business department is like a porter. It summarizes and organizes the contents of the secret circle and puts it on Monternet; it summarizes and organizes the news of today’s headlines and puts it on Mengnet; it summarizes and organizes the embarrassing content and puts it on it.

Go to Mengwang...

There are not many real operations.

The low technical content means that there is no need to hire high-end talents with high salaries.

There are 200 people in the entire department, and the monthly salary and welfare expenses are less than 3 million. Taking into account many other expenses, the monthly cost is several million.

The second one is tens of billions of subsidies.

In order to show its importance to the "10 billion subsidy" plan and the authenticity of its promise to the people, Ziweixing has established a special fund of 10 billion subsidy.

Exactly 10 billion yuan.

This fund is not allowed to be misappropriated without authorization under any circumstances and can only be used for the expenses of the "10 billion subsidy" plan.

When users use gold coins to recharge phone bills, the money is deducted from the special fund and transferred to China Mobile; when users use gold coins to shop on Taobao channels, the money is deducted from the special fund and transferred to Taobao; users use gold coins to purchase web games on the Friends Network open platform

For value-added services, special funds will be transferred to Friends.com, and Friends.com will then share the money with the web game in proportion...

The same is true for helo's SMS service.

Users need to consume gold coins to send text messages. This money is deducted from the special funds and transferred to China Mobile. When users receive text messages through Helo, Helo will share it with Montnets. This money is SP income and belongs to the SP business department.

In other words, if Helo sends text messages, special funds will be spent; if Helo receives text messages, the income will belong to the SP business group. For the SP business, it is only income but no income, and of course the profit rate will be extremely high.

The financial report shows that the SP business group earned 60 million yuan last month from this business alone!

Not just SP business, but others as well.

For example, on Toutiao, users will gain income from watching advertisements, and this part of the income comes from special funds; the advertising fees paid by advertisers to Toutiao all belong to Toutiao.

Through the design of this tens of billions of special funds, Ziweixing has greatly activated the subjective initiative of various major businesses.

This is an advantageous mentality.

The pool of special funds is only that big, just 10 billion.

Once it's spent, it's gone.

The more you grab, the higher your KPI will be, and you will get more rewards.

So a phenomenon has emerged. Friends.com, Toutiao, Helo, Xiaonei.com, including Aibai and the Toutiao Literature Department that has just been merged into Ziweixing, are all actively participating.

Encourage users to actively use your own services and read advertisements on your own channels. The more gold coins users earn on your own platform, the more revenue your own platform will earn.

From an overall perspective, it has greatly improved employees' work enthusiasm, which is equivalent to a disguised motivational activity.

It can be called an unexpected surprise.

Greatly improved employees' work enthusiasm.

The only exception is Sohu.

Lao Zhang is also interested in the gold coin wallet system and wants to add Sohu.com. Users can also get gold coins by reading articles and watching advertisements on Sohu.

It is equivalent to Sohu also joining in to grab this 10 billion pool.

Many people internally had opinions.

He expressed that he did not want outsiders to participate.

Fortunately, the senior management is very calm.

When Sohu participates, it has to pay a service fee. If you steal 1 gold coin, you have to pay 2 gold coins to Ziweixing. In other words, if Sohu steals 50 million from the special fund pool, you have to pay 1 gold coin to Ziweixing's marketing department.

One hundred million.

This February, Sohu officially connected to the gold coin wallet system and opened an account.

Users can log in to Sohu directly through helo.

For Ziweixing, this is an experiment.

Use Lao Zhang as a guinea pig.

Once it works well and you have experience, you can expand to more Internet peers.

Although he did not go to the decision-making committee for discussion, Zhou Buqi had communicated with He Yang, Xu Liangjie, and Zhang Yiming in private. The "10 billion subsidy" plan was far more successful than imagined.

This is not a subsidy at all, but an act of unwillingness to let the child go without trapping the wolf.

Throw the child out first, let the wolf bite it, and trap the wolf when it is happy.

If you give away 10 billion, you might be able to earn back 20 billion.

It can completely become a normalized business plan, and with continuous promotion, the "tens of billions of subsidies" will become a corporate symbol of Ziweixing.

…

In addition to the revenue explosion of the SP business group, other businesses also performed well, as if everyone wanted to give a gift to Boss Zhou before the Spring Festival.

Even the revenue from the search business reached 45 million yuan.

Wang Xiaochuan had been struggling for several years, and finally felt like the sun was clearing from the clouds.

The commercial operation of Weidian Search is finally on the right track and can make stable profits.

The most eye-catching financial report is undoubtedly Friends.com.

The newly promoted m6, Liang Rubo, president of the social business group, has become Ziweixing's most popular executive at the moment, with a reputation comparable to that of Shi Jinglin, who successfully ran the 91 Shopping Festival.

Last month, Friends.com’s total revenue exceeded 420 million yuan!

Among them, advertising revenue alone is 300 million.

The revenue of the open platform also exceeded 65 million yuan.

"It's a pity that it's winter and the Taobao channel's revenue has not increased." Liang Rubo came over to report and said something modest about himself. To Zhou Buqi's ears, it was just like showing off.

Zhou Buqi coughed lightly and asked: "Advertising revenue is 300 million? I just looked at the statistics from Wanrui Data. Last month, the total amount of Internet advertising on the domestic Internet was about 1 billion. Counting that in

From Weidian, Toutiao and Xiaonei.com, our total advertising revenue is nearly 450 million."

"I don't think it's enough."

"Um?"

Zhou Buqi raised his eyebrows.

I think this kid is really big-hearted. The Ziweixing family’s advertising revenue accounts for 45% of the entire Internet advertising market. Isn’t this enough?

At the same time, Zhou Buqi was also secretly blaming himself. He felt that during the past period, he had paid too little attention to Liang Rubo and had somewhat neglected this great talent. He felt that this boy was probably the strategist behind Zhang Yiming.

Liang Rubo said: "Ziweixing has grown into the largest traffic platform and the largest social giant in China. The core of social network revenue is advertising business. In comparison, the other two traffic platforms have obvious weaknesses. Baidu's advertising

Revenue relies on search business,

Baidu Space and Baidu Blog have not yet been launched. It depends on whether Baidu hi can be integrated after it is launched. The weakness of qq is that the level of the user group is not high, and there is no traffic, but it is not recognized by advertisers. It mainly relies on value-added income and

Game revenue depends on whether Penguin can exert its strength."

Zhou Buqi nodded and said "hmm".

Liang Rubo continued: "The core of Internet advertising is traffic, and the two major traffic platforms have their own disadvantages. Only Ziweixing has built a relatively complete ecosystem that can maximize the advantages of traffic. 45%

Market share is not enough to reflect this advantage."

Zhou Buqi couldn't help but laugh, "45% is not enough? How much do you think? More than half?"

Liang Rubo gave his own judgment, "I think we can achieve 60% this year."

Zhou Buqi shook his head and reminded him kindly, "It's okay for me to talk about this kind of thing."

There are too many Internet companies that make money from advertising, including Sina, Sohu, NetEase, Penguin, Xinhuanet, Phoenix, Youku, Tudou, Maopu, Tianya, Ganji, Autohome, Zhaopin Recruitment, Google, etc.

It would be a bit exaggerated to say that the total Internet advertising revenue of so many websites is not as good as that of Ziweixing.

Liang Rubo said: "It's hard to say at other times, but now is a special period, we can do it."

"Special period?"

"The economic crisis situation is very serious, and global stock markets are falling."

"Um."

Zhou Buqi nodded.

Liang Rubo said: "I have done research and also talked with Chen Guohuan. The advertising industry is highly cyclical. Every cycle trough will cause advertisers to shrink their investment."

Zhou Buqi said: "Under the economic crisis, it is inevitable that merchants' advertising budgets will decrease. However, the Internet is in a good situation and its social role is growing. The advertising budget of a single merchant will be smaller, but the number of merchants will increase significantly.
To be continued...