Therefore, even if there is an economic crisis, the overall Internet advertising output value will increase significantly compared with last year."

"I agree, but the economic crisis has another impact, which will lead to an increase in the concentration of the advertising supply side."

"Um?"

Zhou Buqi's eyes lit up.

Liang Rubo said: "As advertisers' budgets decrease, they will try their best to place advertisements on the channels with the best expected results. It can be seen that under the economic crisis, many small and medium-sized websites that rely on Internet advertising to make a living cannot win

When money comes in, some will go bankrupt and some will close. Even companies like Sohu and Sina will have advertising revenue that is lower than expected. Ziweixing, as a leading company in Internet advertising channels, will be robbed by the supply side."

Zhou Buqi took it seriously and appreciated it very much.

Goodbye!

He didn’t know much about the specific situation of the Internet during the 2008 financial crisis, and his foresight was of little use. However, he was very familiar with the economic crisis caused by the epidemic more than ten years later.

The small media has no solid food and is dying.

Internet giants with explosive traffic have experienced explosive growth in advertising revenue, and the Matthew effect is very obvious.

It can be judged through simple logical analysis.

Under the economic crisis, if the advertising revenue of Sina and Sohu shrinks, it will be representative of the industry. The advertising revenue of most websites will shrink.

However, the total advertising output value is growing.

Where has the growth gone?

It must be the most top-notch websites, namely Baidu, Weidian, Toutiao, Friends.com and Penguin.com. Among the five top-notch websites, Ziweixing is the third one.

It is exactly in line with the 60% share mentioned by Liang Rubo.

Well, QQ Space is also considered a top-notch website, but it cannot handle advertisements. Penguin.com is a portal network, and its positioning is similar to Sohu, NetEase, and Sina. With QQ’s traffic import, life will get better and better, surpassing the three traditional portals.

, becoming the largest portal network in China.

Zhou Buqi squinted his eyes and thought of something, "By the way, the KPI set for this year's friend network is 100% revenue growth. I thought it was set too high. So it seems... this indicator is too low?"

Liang Rubo smiled and said nothing.

"How much did you earn last year?"

"2.4 billion, including 1.8 billion in advertising revenue."

"Then this year's goal is 4.8 billion in revenue..." Zhou Buqi couldn't help but smile, "According to your analysis, if you don't manage the advertising expenses of Good Friend.com this year, it is possible to reach this amount."

Liang Rubo said: "I will fight for it."

Zhou Buqi smiled and said: "It's always a good thing. It's best if all businesses can complete the KPI and receive full or even excess option rewards. However, some data must be kept secret. Don't lose motivation just because the target is completed ahead of schedule."

Now Ziweixing has introduced foreign capital.

The setting of employee salaries and options needs to be approved by the employer, otherwise there will be suspicions that the management is colluding and embezzling the interests of the employer.

At the end of last month, Ziweixing held a board meeting and set the KPI indicators and option rewards for each business this year.

The employer's attitude is that the higher the better.

The management's attitude is appropriately low-key, and they strive to ensure that the departments they are in charge of can complete their targets.

As a boss, Zhou Buqi must and can only stand with his employees.

…

"Yangtze River No. 7" was released nationwide, with mediocre reviews but a very good box office.

Zhang Yuqi has completed her Asia-wide promotions and finally has a vacation.

Immediately, he received a call from the sponsor.

"Mr. Zhou, long time no see, you are handsome again!"

Downstairs from Jieyu Media, Zhang Yuqi got into a black Bentley. When she saw a familiar face in the car, she immediately threw herself at him with open arms.

It's not spicy enough.

Zhou Buqi kissed her passionately for a while. Just as he got a little interested, Zhang Yuqi interrupted him with an "Oh!" and pulled his hand out of the bottom layer, "No, Mr. Zhou, your hands are too big."

When it cools down, it will turn into frozen yogurt."

"By the way, your contract has been terminated, did you know that?" Zhou Buqi sat upright and told the driver to go to the beauty salon.

Zhang Yuqi was very happy and stuck to him again, "Mr. Zhou, you are so kind. How much is the liquidated damages?"

"15 million."

"Well……"

Zhang Yuqi blinked, stuck out her tongue, and stopped talking.

So scary!

When did I become worth so much money?

Celebrities these days are not that valuable. For someone of Fan's level, the donation is only 50,000 yuan, and the cost of filming a TV series is only 100,000 yuan.

For Zhang Yuqi, a newcomer, 15 million is definitely a huge amount of money.

Zhou Buqi frowned and said: "How did you sign the contract in the first place, with a liquidated damages of 30 million? If you dare to sign this, I will eat you to death."

Zhang Yuqi was very carefree. She sat back and straightened her underwear and base layer, "I was only 18 years old at that time and didn't understand anything."

Zhou Buqi said: "You can sign with Huayi later. Huayi will pay half of the cost of buying out the contract this time, and I will pay half. As for Huayi, you have to go film for them."

Zhang Yuqi was very angry and waved her hand, "No problem! Paying back the debt is a matter of course. I will go work for Huayi!"

Zhou Buqi looked at her with a half-smile, "What about my side?"
Chapter completed!