Content is a word that captures the life of Weituo's entire company.

Wen Xiaoguang said many times in the company that the earliest entrepreneurship was actually to start from Toutiao, but he only started to do content first, and finally he had to turn back to traffic.

Moreover, 2010 was the eve of WeChat's transformation of QQ. At that time, Wen Xiaoguang, who was rich in wealth, was not afraid of failure, but he just fucked him.

So to this day, Weituo has become a small giant with unlimited potential.

It is also because of this that Weituo has never been confused, and Wen Xiaoguang knows what he wants to do.

It’s the content, which is to put it bluntly to invest in self-media people.

This was not proposed by Zhang Nan today, nor was it a strategy formulated because of competition with Tengxun. A long time ago, WeChat emphasized the arrival of the era of "knowledge payment" when it was in the ecosystem.

Weituo Investment Department has been looking for entrepreneurs in this field, such as Luo Ji Siwei, who has never left Wen Xiaoguang's sight.

Of course, this knowledge program has praise and criticism, and it must be true. Luo Zhenyu’s words may not be correct, but capital does not care about these. Capital only knows that the valuation of Luoji Siwei Company has reached billions of RMB.

Luo Ji Siwei has a WeChat official account and Weituo's investment. It also exclusively releases each video on Toutiao. Now it has a huge fan base. They also cooperate with Himalaya to play audio programs. Of course, Himalaya will also receive Weituo's investment.

Why do we say "will"? Because Himalaya's financing just started in 2014. This audio sharing platform, established in March last year, is currently the fastest-growing and largest online mobile audio sharing platform in China.

Therefore, Weituo's "chess way" is easy to guess. Some self-media articles can be analyzed very well. Basically, it has been around the word content a year or two ago. In addition to audio, Weituo also has a lot of questions about video content, and short video Kuaishou is also in contact with Weituo.

Many of these cases were not discussed by Wen Xiaoguang himself, but he knew them all.

Weituo wants to build a strong content ecosystem. It is called pgc in professional Internet terms, that is, professional production content (Luoji Siwei). There are also statements like ugc, that is, user production content, the former is professional, and the latter is freely uploaded, so the content is uneven.

Himalaya is a pugc, which combines the two.

In the territory of Weituo, there is still a long video field.

This is a field where several giants burn money. Behind iQiyi is Baidu, Tencent Video, and behind Youku is Alibaba. Each one suffers huge losses every year.

Wen Xiaoguang paused a little, and he wanted to create other forms of content first.

Wen Xiaoguang in the camera of Shi Xiaonuo's team is very busy, and these are the things that are busy with.

The team has been discussing how to use the content investment fund well.

"Actually, many things are common in nature. Small and medium-sized enterprises are Alibaba's lifeblood, so they hold online business conferences and do small and micro loans to support the development of small and medium-sized enterprises. Today, Weituo needs to support content entrepreneurs. We can also hold the annual creator conference, and even after we continue to try it, the creator conference will be held as an annual grand event. Similarly, Xiaowei Payment can also provide special funds to support these entrepreneurs' financing."

These are not what Wen Xiaoguang said, but Zhang Nan from the x business unit. Many of the inspiring genius ideas in the company are thought of by these young people.

As a leader, what Wen Xiaoguang wants to say is "agree" and "disagree", or add some details.

Zhang Nan said that Li Wenbo and Li Yidan both seemed to be good because they also had a joke.

"Creator Conference..." Wen Xiaoguang touched his chin, "Will the content investment fund be announced at this conference?"

"Yes, absolutely ok."

"Another new slogan."

There are also some people inside Weituo. As they talk, an English word appears. What does that feel like just listening to how Li Yanhong speaks within the company.

Fortunately, Wen Xiaoguang is good in English. Slogan means slogan, to put it bluntly, it is advertising copy. WeChat uses: WeChat, so that every voice has meaning.

"This will be significantly played on the background screen of the conference and will have a particularly good effect. This slogan needs to convey the real intention of the content investment fund."

Wen Xiaoguang was stunned. He suddenly thought of the words he often saw when he opened this software in his previous life, "Isn't that the 'information creates value'?"

When others heard this, they really felt that it was very consistent.

Zhang Nan said: "Then I will start preparing. I made a simple work plan before. If it goes well, the creator conference should be officially held in May."

“Where is the location? Where to choose?”

Regarding this issue, Wen Xiaoguang’s unconditional choice is Xianzhou.

He said: "We have experience in holding mobile Internet conferences in Xianzhou, and the supporting services in all aspects are very good. Hotels, catering, and municipal governments. As long as we go, Xianzhou will fully cooperate with us."

Mr. Wen’s hometown is still very good, with the small water transportation bridges in the south of the Yangtze River, which is beautiful.

"I just don't know whether the process of going there is a convenient or not. Is it a high-speed rail?"

Wen Xiaoguang said: "Why aren't there? Xianzhou North Station was opened last year."

Moreover, the venues for holding mobile Internet conferences were also present. The exhibition center later hosted a grand event where Liu Yiqi focused on promoting offline activities for the second-dimensional fans.

Many of the equipment inside have been updated and upgraded. Although it is a small county town, the small counties in the south of the Yangtze River are so developed.

After a few discussions, it was basically decided. The matters contacting the municipal government were handed over to Wen Xiaoguang. He would no longer be in charge of the specific affairs of the creator conference. Then he went to the investment department to understand how far the content layout was. If necessary, he would meet a few important investors.

I must have been idle this day, which means I am not as busy as Lei Jun, because there are so many spare parts on my mobile phone that they are so explosive that Lei Jun is a model worker, and he personally visited and received spare parts suppliers of medium and above importance.

That was so busy that I was dizzy.

Fortunately, Wen Xiaoguang wanted to meet people outside Weituo, and most of them were partners who wanted to connect with Weituo's traffic resources, such as JD.com.

The news that they are about to go public in the United States in May is settled. Wen Xiaoguang knows it clearly that taking over Weituo's resources will be a big boost for them, because capital will be optimistic.

Shi Xiaonuo was very tired after taking photos for a day. Although the environment in Weituo is still very good, the lunch is also very delicious.

At night, it was already brightly lit.

She is still there because she is going to take a series of shots of Wen Xiaoguang getting off work.

Wen Xiaoguang came out of the company near nine o'clock.

"I finally got off work. Mr. Wen, is there such a high-intensity work every day?"

Wen Xiaoguang said: "Today I've calculated it, and I don't have any concept of not getting off work. Sometimes there will be video conferences or something at home."

"Is there still busy?" Shi Xiaonuo was shocked. How could he bear this every day?

"I also have a personal fund, and I will report to me every now and then, and they will not choose my time in the company during the day."

Shi Xiaonuo guessed, "This is clear about public and private affairs, and it belongs to the company during the company's time."

Wen Xiaoguang smiled, "No, it's because I don't have time in the company, and they can't find me even if they look for me."

Shi Xiaonuo: "..."
Chapter completed!