Wen Xiaoguang did not say all about his work. In fact, he also had to pay attention to the development of Japan Line. In 2013, Line had swept the markets of Japan, South Korea, Taiwan and some Southeast Asian countries, with monthly active users exceeding 300 million. The emoticon business model it established had good results, and this small thing supported one-fifth of Line's revenue.

Xiaopo Software ended with a deficit of US$18 million in 2012, and made a profit of US$72 million in 2013, with a total revenue of US$388 million.

It's different from WeChat.

Line's paid stickers have revenue, accounting for 20%, and the advertising business is also a big deal, contributing about 20%, because line is not as strict as WeChat, such as open-screen advertising, information flow advertising, and what Toutiao is doing now, and line has been launched in 2013.

The last piece of income is games. Whether in China or Japan, the revenue generated by virtual props in the game is really strong, accounting for more than 50% of the total revenue, almost 60%. Jin Fanxiu is probably particularly good at this set. He was originally good at selling game props in South Korea.

The remaining peripheral products are sold, and I also made $6.5 million by selling these peripheral lines.

From the current perspective, Line's monthly active users exceeds WeChat.

That’s right, it was the same in 2013 in the original time and space. The monthly active users of whatsapp and line are both above 300 million, while WeChat is below 300 million.

Line made a profit early and even raised a news that it would make an IPO on the Tokyo Exchange in 2014.

But in fact, Line has a ceiling. There is only one good sector of the world's economy. Europe and the United States handed over to Facebook, and China was taken away by WeChat.

Wen Xiaoguang also knew very well that in the next few years, Line began to fall into a certain dilemma after its listing, and its core business no longer grew. Therefore, its strategic choices were all because of the 'data stagnation'. It could make a profit in 2013, but it suffered huge losses every year later.

Because of doing payment, finance, entering takeaway, O2O, and e-commerce, it looks like a collection of Alibaba and Tengxun.

With such a large investment, the market itself is also limited in size, so it will be difficult to recover it.

The strategic goals of WeChat and Toutiao in 2014 are relatively certain. WeChat will continue to optimize user experience and increase the user scale by another 100 million. Toutiao will step up content construction and increase support for self-media, and finally achieve the goal of several times the advertising revenue.

However, Line has lost its direction. Although they have made profits, advertising revenue cannot be increased unlimitedly for instant messaging software, otherwise it will harm the user experience.

Although paid stickers are popular, it is impossible to support an empire of tens of billions of dollars by relying on this. Jin Fanxiu and Wen Xiaoguang's ambitions do not allow them to do such a thing with a 300 million user software.

Games will be the main force, but those who have worked in companies know that a company cannot rely on single channel revenue.

Moreover, the price-to-earnings ratio that a gaming company can obtain is far lower than that of an Internet company, which will suffer a lot when it comes to IPO.

In 2018, Tengxun's stock price fell from HK$474 to the lowest level of HK$252. Although the central government issued a document to refute the influence of Honor of Kings, the deeper level is that from the perspective of revenue structure, Tengxun has changed from an Internet company to a game company + investment company.

Only when the Internet grows by 30%, or even 50%, is it possible for early-stage companies to double the price-to-earnings ratio to double in a year. So why should gaming companies have a high price-to-earnings ratio?

For line, games are important, but you can't rely solely on games, that's for sure.

At the end of 2012, Jin Fanxiu received $40 million, which drove Line's whole year of 2013, with revenue exceeding $100 million in the fourth quarter.

But the dilemma is still in front of you.

The user scale exceeds 300 million, and Japan, South Korea, Taiwan, Thailand, Indonesia and Japan have already reached their tentacles. What should I do next?

It can be foreseen that in two years, WeChat users will definitely exceed line because there is a broad mainland market behind it.

There is also a structural dilemma. Although the users of line are distributed in many countries and regions, their revenue is basically concentrated in Japan and South Korea, especially Japan, accounting for as much as 70%. Although Taiwan thinks that mainlanders cannot afford tea eggs, it is even more difficult to make some money from them.

Jin Fanxiu is under great pressure every day.

We have already started to start financing in 2014. This round of financing will not be a small matter. It is estimated that investors other than the parent company will be introduced. However, before financing, we must first think about why the financing is raised and where the money will be spent.

Jin Fanxiu gave the answer to payment-centric financial business, e-commerce business and O2O. He didn't want to do it all in 2014, but he was just choosing among these.

After moving to the new home, Wen Xiaoguang listened to the line team's imagination of financing through the computer in the new study room.

In fact, he was not very satisfied.

The core is: not finding what you really want to do.

Of course, Jin Fanxiu and the others do not admit it. They think that advertising plus O2O can support this company.

Wen Xiaoguang decided to go to Japan again.

Line's market value was only US$8 billion in its previous life, and it was even worse than Weibo, for some reasons.

The main thing is that the strategic face is vague, holding communication software, wanting to do everything, and in the end, everything is doing is facing fierce competition. Line      pay has not even occupied areas like Taiwan that advocate Japanese culture, let alone Thailand and other places.

Wen Xiaoguang will ask them to give up some business, such as payment business that can be handed over to WeChat Pay, and they can try life service businesses such as merchants and hotels, but e-commerce should be more cautious.

As for the monetization of comics, it may only be done in Japan. Most of the emoticon entrepreneurs in Xianzhou also turned to Japanese culture, which is a real two-dimensional power.

This night was a quiet night to think about the company's strategic direction. Wen Xiaoguang originally planned to fall asleep almost, but at 23:11 pm, his phone suddenly started to explode, and both text messages and WeChat jumped out.

The first call Fu Yuxuan called him was: "Mr. Wen, something happened."

I knew something was wrong when I heard the tone. Wen Xiaoguang had finished washing and hid on the sofa to read a leisurely book. He was shocked by this tone.

"A case of micro payment user being stolen was exposed in Sichuan, and the suspect was caught. However, it is said that he purchased the user's identity information and then logged into someone else's micro payment account by retrieving his password. It's okay for one or two to be the key. This person stolen more than 40 people at one time! The amount is jaw-dropping, and he has been reprinted crazily on the Internet."

Wen Xiaoguang frowned. He always emphasized security when doing electronic payment, but this does not mean that it can be done well by emphasizing it. Weituo was established for a short time and its technical reserves were still a bit weak compared to giants. It is difficult to enter an industry like finance where the decimal point cannot be wrong.

"How much did you steal?" He got up and started to wear clothes.

"There are a few local tyrants who lost more than 800,000 yuan at most, and the total amount of stolen money has reached 11.24 million!"

There are tens of millions of losses, so the spread is unprecedented after it explodes online, which is mainly too eye-catching.

"Don't worry, follow my command, go six things, come one by one, don't panic! Listen clearly!"

Wen Xiaoguang's tone was extremely serious and serious. At this time, he was full of chairman style. "First; notify the relevant personnel to hold a meeting immediately. I will go to the company immediately. Second, call the police and understand the situation. Third, do a safety self-inspection within the company to ensure that the losses will not expand. Fourth, issue an announcement immediately in the name of the company. We will compensate all the losses of the stolen users in full; Fifth, allocate special compensation for small and micro finance, with a quota of 200 million yuan, written in the announcement, telling users: We have a sum of money specially used for compensation. How much do they lose, how much do we compensate!"

Fu Yuxuan admired Wen Xiaoguang's idea. Perhaps the boss had a solution and she was much calmer.

This is what the so-called top leader is like. He is usually arrogant and he will come to you during crisis. If he can't stand it, he will retreat.

"Where is the sixth one?!" Fu Yuxuan didn't wait.

Wen Xiaoguang yelled and said, "Sixth, throw the notice of the establishment of the compensation fund on the head of the security department manager!"

After saying that, he hung up the phone, put on his clothes and went out.

===

(Because I am quite busy, although I know the recent rhythm, I don’t know the details, so I actually don’t know that there is a break in the update. It turns out that I didn’t update yesterday, haha! I lost blood!
Chapter completed!