Although the negotiations between Liang Haiping and Walton on bladeless electric fans and air purifiers have failed, the two sides have had a pleasant talk on the air conditioner fan. Given the good performance of air conditioner fans in Canada and Mexico, Walton Electric intends to promote air conditioner fans throughout the Americas. Including markets in countries such as Brazil and Argentina, Walton expects that the annual sales of air conditioner fans this year will reach about 150,000 units, which means that the annual sales of air conditioner fans in the Americas are likely to exceed 6 million US dollars. If the European market is included, it should not be difficult to make an annual sales of nearly 10 million US dollars.

This result surprised Liang Yuan. According to Liang Yuan's original estimate, the global sales of air conditioners were only 50 to 6 million US dollars. After Walton launched a large-scale promotion in the Americas, it actually increased by 50%. Including European countries can earn at least 2 million US dollars next month, I can take a breath.

After Liang Yuan set out to the United States, Wang Weiguo probably knew something. In the name of replenishing the profits of the air-conditioning fan of the previous year, he transferred hundreds of thousands of dollars in the account of Factory 257 to Liang Haiping. Liang Yuan brought the hundreds of thousands of dollars accumulated since the opening of the Suifenhe Market. At least he had enough millions of dollars, giving Liang Yuan's entire money-making plan capital to start.

The financial pressure decreased, and Liang Yuan, who held the dollar, began to accelerate the pace of the entire promotion work. On April 20, Liang Yuan sent advertisement invitations to several large communication companies with advertising resources all over the United States, including Tianlian Advertising, Gao Cheng Public Relations, McCann Guangming, etc. On April 25, several company representatives who received the invitation came to the Hilton Hotel in Los Angeles one after another, and began to make the first draft of the US promotion plan based on the 5 million dollar budget given by Liang Yuan.

In terms of advertising costs in the United States in the 1980s, Liang Yuan's promotion costs were very tight. On average, each of the top five broadcasters in the United States was only 1 million US dollars. With 15-second advertisements, it was barely enough to have the advertising costs of one series for one season.

After eliminating several companies with poor channel resources or bad attitudes through the four-day primary election, only McCann, Bright, Boda Bridge and Tianlian Advertising were left. At the same time, Zhang Kaigang arrived in Los Angeles with the finished Shangri-La documentary.

It has to be said that Zhang Kaigang really lives up to the reputation of the Chinese No. 1 director in the future. The entire documentary is infused with a strong Zhang style. The lens composition is bold, concise, and the color selection is strong and full. The entire film uses a great number of long-range and close-up shots to organically integrate the majestic Haba Snow Mountain and the unknown swaying wild flowers on the shore of Longtan Lake.

From atmospheric and thin to tiny and exquisite, in the changing series of lenses, a mountain like Shangri-La has the complex beauty of the four seasons and is perfectly presented to the viewers.

A documentary of more than fifty minutes was broadcast. The screening room of the Hilton Hotel was silent, including the industry representatives of the three major advertising companies, were all immersed in the pure landscape like heaven.

In the end, Liang Yuan came to his senses first and poked Liang Haiping beside him.

Liang Haiping first patted his palms a few times and woke everyone up from his addiction. He said, "Now all the preparations are complete. Let's go back to the conference room to talk about the final promotion requirements."

After the three major companies followed Liang Haiping back to the conference room, they were surprised to find that there were several strange-style things placed in the middle of the oval long table in the conference room. One was a milky white rectangular object with an extremely simple appearance. There was a circular hole in the upper left corner of the rectangle, which emitted a bright yellow light, and the other was even more strange in shape, just a large thin-walled round and inlaid on a cylindrical plastic body.

The three major advertising companies looked at each other and sat down one after another around the conference table. Liang Haiping returned to the main seat of the conference table, coughed gently, and said: "When we sent the advertisement invitation, we once said that the products our company was preparing to advertise were electric fans and air purifiers, but for some reasons, the samples were not delivered until today."

In the 1980s, although the relationship between the United States and the Republic was in a honeymoon period and did not take every measure of precautions against the Republic like later generations, the image of the Republic was not much better than that of later generations. The Republic at that time could be said to be synonymous with backwardness in the eyes of the American people. Americans did not believe that the Republic could produce excellent and reliable industrial products at all. The US Navy at that time had started to sarcastically say that as long as the Republic's nuclear submarines left their home port, we could hear them in Los Angeles.

Therefore, Liang Yuan did not give out the samples when he was in the advertising invitation, but just wrote about electric fans and air purifiers in a general way. In the eyes of ordinary Americans, this company is simply seeking death. In the highly developed market in the United States, it actually advertises electric fans with no technical content. It is worthy of being a company cultivated by the country where planned economics is prevalent.

Therefore, the drafts submitted by advertising companies are all kinds of. Some advertising companies treat Liang Yuan as a local bun, and even throw the 5 million US dollars budget issued by Liang Yuan into a series. Liang Yuan is too lazy to deal with companies like this. Liang Yuan is looking for a formal enterprise that is business-related and has very strict requirements on himself. Liang Yuan is not in the mood to spend time with advertisers for cultural, discrimination and other reasons, so he simply pretends to be a local bun.

"You can get the opportunity to cooperate further, not only in terms of channel resources, but also because the draft you submitted is sincere and respectful." Liang Haiping made the matter clear nakedly.

The industry representatives of the three companies couldn't help but breathe a sigh of relief. No matter what their hearts were thinking, the company's perfect rules and regulations restricted themselves from making arrogant mistakes.

Liang Yuan looked at the expression of gladness on some advertising companies, and couldn't help but smile. He didn't mind leaving a classic case for business school like "You must respect your customers no matter what."

The slap in the hands was to give the dates to eat. Liang Haiping pointed to the sample on the table and said, "This is the air purifier and leafless electric fan developed by our company."

Looking at the puzzled gaze of the Ye Dai, Liang Haiping signaled the staff to demonstrate the leafless electric fan and the air purifier one by one, and said: "The ring on the upper left of the air purifier is a small leafless electric fan. At the same time, this ring is also an air quality monitoring ring. Remember before we left the conference room, everyone smoked a lot of cigarettes or cigars?"

Only then did the people present realize that Liang Haiping not only took out the cigarettes first during negotiations, but also signaled the purpose of negotiating personnel and staff to smoke.

"After we left, the staff kept smoking, so the air in the conference room is not very good now," said Liang Haiping.

"In the case of good air conditions, the ring shows lake blue, generally purple. Yellow has shown that the air quality is poor, while red represents extremely poor air quality."

"So, are you interested in turning it red now?" Liang Haiping said with a smile.

A chuckle sounded in the conference room. Liang Haiping looked at everyone and shook his head. Haha, he smiled and picked up the remote control at hand and pressed it gently. He said, "It will turn into lake blue soon."

Sure enough, in less than five minutes, the hollow ring of the air purifier first turned purple and then turned into a faint lake blue.

When the air purifier automatically stopped working, Liang Haiping said: "You have already understood our products, and you have already read the advertising materials just now. The core of this advertising promotion is the wind or air that comes from Shangri-La. As for how to express it, it depends on the professional quality of everyone here."

"I finally emphasize that in order to make our products more famous, the company decided to increase the promotion fee to $10 million, which includes more than three different advertising films and broadcasting fees on the five major TV stations. In the end, we will choose one of the best partners to complete the cooperation."

After Liang Haiping finished speaking, the faces of the representatives of the three advertising companies were very exciting in an instant. Everyone present was elites in the advertising industry and could not understand the facts in front of them. For good advertising, in addition to the excellent advertising production, the products themselves also occupy a huge factor. Products such as Chinese Turtle Essence, Ant Dali Wan, and Nao Platinum will never have any connection with classic advertisements.

The uniquely shaped leafless electric fan product itself has eye-catching characteristics. Coupled with the blockbuster Shangri-La, the chemical reflection generated by the mixing of the two is definitely one plus one greater than two. Advertisers have a profound understanding of the "eye economy". Add this contract. As long as it is not made too rough, this year's advertising awards are almost at your fingertips.

After the advertising company personnel were exposed in a hurry, Liang Haiping said to Zhang Kaigang: "The company will rent a studio for Director Zhang in Hollywood for Director Zhang to edit the advertising film. After the film is cut, I will arrange for the translator to accompany Director Zhang to contact the contacts of the three advertising companies. As for how to convince the advertising company to adopt Director Zhang's film, it depends on Director Zhang's own ability. However, our company will be responsible for the work expenses of Director Zhang in the United States, which is considered to do a little bit of effort to the cultural industry of the motherland."

Liang Haiping is also considered to be the most righteous. He and Zhang Kaigang are the same nation, so advertisers will not ignore it. As long as Zhang Kaigang's works are excellent, I believe advertisers will still play this card of affection. After all, it is not difficult to make decisions on three advertisements.

Since the materials are all ready-made and just edited, the production progress of the advertisement is very rapid. A week later, the three companies sent the final promotion plan and three advertising films to the Hilton Hotel. After Liang Yuan watched it, he first eliminated the Tianlian advertisements that did not use Zhang Kaigang's films, making Liang Haiping laugh at them as a lack of international vision.

Liang Yuan didn't care and said, "Uncle, Boda Bridge and McCann? The ability of Guangming to choose Zhang Kaigang's films proves that Lao Zhang's films are pretty good, at least in line with the requirements of top American advertising companies. Advertising companies will not joke about their credibility in this regard. Since someone has checked us, what else can we still worry about? Giving roses to others will have fragrance. If you can help me with such a thrust of your hand, you still have to help me."

"Which one of the remaining two companies choose?" Liang Haiping asked.

Liang Yuan smiled and said, "Uncle, I think it's almost the same. You can choose whatever you want. If you really can't choose, just throw the coins. I don't care about this."

Liang Yuan can let go shamelessly. Liang Haiping cannot throw coins as Liang Yuan said to decide which company to choose. Since the professional level is similar, Liang Haiping has to focus on the payment method. The initial proposal of monthly payments between the two companies did not agree, Liang Haiping had to slowly increase the investment. In the end, McCann Guangming agreed to Liang Haiping's requirement to pay advertising fees quarterly. Liang Yuan's promotion plan was finally implemented by McCann Guangming Media Company on the first Monday in May five days later.
Chapter completed!