Since April, Liang Yuan and Liang Haiping have been in the United States for a whole month, and finally the fundraising plan has started to work.

Liang Yuan was nestled on the wide and soft sofa of the Hilton Hotel, pressing the remote control in his hand from time to time, quickly changing the TV channel. Various colorful patterns flashed alternately on the TV screen. Suddenly, the majestic Haba Snow Mountain appeared in the middle of the screen with floating clouds...

After a 30-second commercial was broadcast, Liang Haiping smacked his lips and said, "There will be no more than 50,000 US dollars."

The Shangri-La advertisement that just played was interspersed in the main series "The Fellowship of the Abc Channel". McCann Guangming quoted the advertisement for this period of time at 50,000 US dollars. In Liang Yuan's impression, the price was quite fair. The status of the series "The Fellowship of the Abc" in the United States in the 1980s is like "Friends" that is widely known in the 1990s. Liang Yuan vaguely remembers that the price of the interspersed advertisement for "Friends" was around 100,000 US dollars.

"It's quite cost-effective. According to the ratings provided by ABC, at least 20 million people just saw this advertisement." Liang Yuan said with a smile.

"According to advertising communication, in the early stages of a new product launch, as long as the advertising is not too inferior, at least five-thousandths of the advertising audience will have the desire to buy. Among all customers who have the desire to buy, 40 to 70% of customers will place orders and turn the advertisement into real purchasing power."

"So, after this advertisement was broadcast, if our products were distributed on a large scale, 10,000 orders had been generated. So it would be very cost-effective to exchange US$50,000 for sales of US$2 million." Liang Yuan said as if he was an expert.

"Maybe it that simple?" Liang Haiping said skeptical.

Liang Yuan smiled and said, "Uncle, let's watch it."

Before the arrival of the Internet era, the power of TV and newspaper advertising was only higher than that of Liang Yuan. The ongoing wave of health products in China was not so much a product war as an advertising war. After the new century, Chinese TV was overwhelmingly spreading - ooxx only needs 998, as long as 998, the brand new ooxx will be moved home immediately, and other brainwashing advertisements such as this are taken advantage of.

From the perspective of product comparison, such products cannot have room for survival in competition. The merchants who make this type of advertisement use the theory that Liang Yuan just mentioned. They launch new products continuously without establishing a costly marketing network, relying solely on the characteristics of advertising communication to survive and make profits.

Even with the arrival of the Internet era and the information is highly developed, advertisements such as rhinitis and weight loss on the portal website still rely on the characteristics of advertising to define "dog shit" as "shark fin". They deceive some people who are susceptible to advertising and are deceived. Among them, the most outstanding Yushu International has even entered the securities market in the United States.

On May 6th, the wind was calm, and Liang Yuan, who had always been lazy, followed Liang Haiping in the swimming pool and the gym for most of the day.

On May 7th, Liang Yuan was lying on the bed and struggling and struggle before getting up. He suddenly heard Liang Haiping shouting in the living room outside: "Xiaoyuan Come here quickly. We are on the news, front page headlines."

The desire for money in a blink of an eye defeated the gene of laziness, and Liang Yuan quickly got up and went to the living room.

"Uncle learned English so soon?" Liang Yuan asked curiously.

These days, Liang Haiping is working hard to learn English with Xie Na.

"Uncle is not a freak like you, how can you be so fast?" Liang Haiping said as he handed the newspaper to Liang Yuan.

Liang Yuan took the newspaper and looked at it. He found that it was the largest newspaper on the West Coast of the United States, the Los Angeles Times, which was reported. The long-range view is Haba Snow Mountain, and the close view is Longtan Lake, which accounts for one-third of the pages. The top of the photo is printed with the title "When a Dream is Shaped into Reality". A whole page was spent under the photo to introduce Shangri-La's various things. Finally, there was a tail left to indicate that the Los Angeles Times will continue to pay attention to the authenticity of this matter.

"I thought I would report it yesterday, but the American media's reaction was so slow that I haven't found it on us yet." Liang Yuan said with a smile.

In order to shape the drama of the news, Liang Yuan signed a temporary confidentiality agreement with the three shortlisted advertising companies. At the end of May or the moment the advertisement was officially broadcast, the confidentiality agreement automatically expired. Liang Yuan thought there could be some fragmentary news in the newspaper No. 6, but he searched through the morning of the sixth morning and found nothing, so he had to follow Liang Haiping depressedly for a day of physical fitness.

The advertisement premiered on ABC was the one shot by Zhang Kaigang. The first 20 seconds of the advertisement was basically the essence of Shangri-La's scenery. This is the legendary land, and this is a narration of the narration of the background of Shangri-La. In the next 10 seconds, the entire picture was shrinking and rolled up, and it was sucked into the big hollow ring of the leafless electric fan. As the leafless electric fan lit up the blue light of the lake, a breeze rolled up, the sleeping girl's long fluttering hair, jingling wind chimes, and plants swaying in the wind... Finally, as a meteor passed by, the screen was frozen in the line "Owning Shangri-La, embracing the wind from heaven".

In fact, after the Shangri-La advertisement on the evening of the 5th, the audience hotline of the abc TV network was already blown up. That night, thousands of calls flocked to the Abc TV network's audience hotline to consult Shangri-La's questions and confirm whether the circular object was an electric fan.

Faced with this sudden hot incident, news media such as the New York Times, Washington Post, and Los Angeles Times were caught off guard. At first, no one thought it was the real Shangri-La, and they thought it was a gimmick by a merchant. But as Shangri-La's advertisements were rolling out, the whole thing was becoming more and more intense. On the afternoon of the sixth, some media couldn't sit still and began to explore the root of the matter. Finally, they found McCann Bright Advertising Company, who was responsible for advertising production.

The head of the team responsible for producing Shangri-La advertisements was very business-minded. Facing the media that came to the door, he first concealed Liang Yuan's identity on the grounds of commercial secrets, and then admitted that the scenery in the advertisement was indeed the legendary Shangri-La, and told the reporters that there was a real Shangri-La documentary in his hand. The scenery in the advertisement was taken from that film. Finally, Liang Yuan's information and contact information were quoted at 80,000 US dollars. As a result, No. 6 passed in the bargaining.

Liang Yuan never thought that he had become a bargaining chip for others to make money. He threw down the newspaper and said to Liang Haiping: "Uncle, the newspaper describes the history of Shangri-La on one side. The meaning of the report is that Americans will definitely make the matter come true. I will call Xie Na later. I guess my uncle will be busy these days."
Chapter completed!