Cai Xinghai told Wang Chenyu that Tianxiang Company wanted to hold a user seminar. The meaning of it was very clear, that was, he wanted Gongli Company as a manufacturer to sponsor part of the expenses.

When it comes to designing the cost issue, Wang Chenyu can't decide. In fact, such an industry user seminar is just a market public relations event, even if it is a high-end title such as the Xichuan Provincial College Education and Information Technology Seminar.

Of course, Wang Chenyu is familiar with such market activities. When he was a buyer at Chitian Company, he participated in various marketing activities of various manufacturers in five-star hotels. At that time, he was the one to be invited.

In his impression, all manufacturers are willing to pay for this kind of marketing activities. The locations for holding such marketing activities are always in the most advanced hotel conference hall in Rongcheng, with various high-end projection screens. The sales managers and technical engineers of the manufacturer took turns to brainwash everyone in a unified manner, boasting about how good their products are.

During the intervals of such activities, there are always five-star hotels that provide various free pastries. In short, in addition to the core demand of advertising products, this kind of activity manufacturer is also a stage for manufacturers to show their strength. Of course, this also satisfies the vanity of all kinds of people invited to attend the conference.

After all, in this era, when you go to the most advanced hotels and taste the delicious snacks in the hotel, you can still take away a small gift when you leave, which always makes people feel noble, as if the participants have entered the high-end society and are extremely proud.

Such a marketing activity is actually quite expensive. After an event is held, the manufacturer's budget will be at least 100,000 yuan. Of course, because foreign manufacturers have extremely high profits, the budget for marketing activities is of course rich. These manufacturers have been in China for product sales for a few years. The marketing department staff have long figured out the Chinese people's preference for face, so they will prescribe the right medicine and conduct such activities specifically for those end users and potential end users.

But last time when I invited a user from Agricultural University to take a hot spring bath, Jiang Yuli and even Hou Shijie's stingy look made Wang Chenyu have a clear judgment that Gongli Company would never allow such money to conduct a market activity.

Even if Cai Xinghai proposed that he would invite college users in the province to hold seminars, it would not cost as much money as foreign manufacturers, but Wang Chenyu believed that as the boss of a company, Cai Xinghai would at least have to save face in front of the user group. If the seminar was too poor, it would be better not to do it in terms of effect.

This may be the main reason why Cai Xinghai called him and asked Gongli Company as a manufacturer to sponsor it.

From Wang Chenyu's own point of view, such market activities, such as those with high foreign manufacturers, are actually what Gongli Company urgently needs now.

Because in terms of the southwest market, the Rongcheng branch of Gongli has been open for two or three years, but the products are still not well-known in the market, and basically rely on first-tier sales to promote it, and the efficiency is very low.

Wang Chenyu believes that if we benefit the public, we will have a very accurate sales strategy for a broad market, just like foreign manufacturers. This strategy is not just about opening branches and offices in several major domestic cities, but only relying on the personal ability of first-line sales, but a team-based model.

He once read a book about sales by Coss, a company in the United States, which clearly and bluntly talked about targeting a broad market. In addition to the sales team, there is also a marketing team to assist in the work.

The core figure of this marketing team is to promote the basic situation of the manufacturer through various advertising and marketing activities. At the same time, it also vigorously promotes the company's products, gain popularity among users, and lay the foundation for front-line sales to target various specific projects.

This kind of market work is actually an indispensable part of a manufacturer, especially when he first entered a strange market, foreign manufacturers even persisted for a longer time, and continued to promote their own company and their products regardless of neglect, which catered to the blind admiration of foreign manufacturers by domestic users. In the end, foreign manufacturers were invincible in the domestic market and were invincible.

Because Wang Chenyu thought so, after receiving a call from Cai Xinghai, he felt that this was something that Gongli Company should participate, so he immediately reported the situation to Jiang Yuli.

After listening to the report, Jiang Yuli frowned and said to Wang Chenyu very bluntly: "Cai Xinghai asked us to participate in the seminar he was preparing to hold? To put it nicely, in fact, his real intention was that he wanted to host this market event, but he was unwilling to use more money to do it, so he shared the cost and asked our Gongli Company to pay the cost. I think he was bullying you and didn't know anything, so he deliberately fooled us to pay the money. What I can tell you clearly is that our Rongcheng branch has no budget for market expenses, and all the market funds are controlled by the marketing department of the head office. This kind of expenses must be applied for from the head office marketing department."

Wang Chenyu was a little puzzled by Jiang Yuli's attitude towards market activities. He reminded: "Manager Jiang, maybe there is no problem with your judgment of Cai Xinghai's intentions. I don't like Cai Xinghai because he was the customer I created. I just look at the problem from the perspective of sales and actual results. We have to pay for such market activities, but the amount of money is definitely not as many as our company holds marketing activities, but what about the effect? ​​I think there are definitely some. Look at foreign manufacturers, the users they invite every time they conduct marketing activities are not particularly accurate, but are widely invited. Of course, it is of great interest.

, We are domestic manufacturers, and we are definitely not as good as foreign manufacturers in terms of funds. However, this seminar was actually implemented by Cai Xinghai for their company's end user base. It is basically certain that Cai Xinghai invited users this time, all of which are potential users, and there may even be projects soon. Otherwise, what is the significance of a system integrator of Tianxiang Company? Cai Xinghai must have a goal of interest to do this. I think our mutual benefit company should go with the flow and not pay much money. Taking advantage of Cai Xinghai's hitchhiking, it will take this opportunity to promote our products to college users."

Jiang Yuli still shook his head and said, "I understand what you mean, but it is still difficult to apply for such a fee. It is estimated that Mr. Hou will be useful to make this eloquence with the marketing department of the general company. The possibility of my application being approved is very small."
Chapter completed!