For American TV stations, the so-called prime time of TV series does not specifically refer to a certain day of the week, but to a season.

Their most golden period is from October to April every year.

Any of the most exciting TV series will inevitably fight fiercely during this period.

Even if the TV series that has not been fought in this period of time has obtained super high ratings, it feels a bit unworthy of its name.

The most famous super drama "Wind x Doctor x Nurse" in recent years has made a bloody journey during this period and has been recognized by everyone.

Including another super drama Disney TV channel's "Happy Hotel", which started last year, although it was not in this period at the beginning, it was broadcast from July to April in one go, which was the last time to catch up with this fierce battle.

"Happy Hotel" means a bit pleasing.

Because it has been paving and attracting for three months of 7-9, the situation has already been established when it enters the fierce battle in October.

Even "Wind x Doctor x Nurse" did not suppress the charm of "Happy Hotel". With a viewership of 66 million, it outspoken all TV series except "Wind x Doctor x Nurse" and became the second place in the year.

Although he only won the second place, almost everyone believes that there is such a talented TV series in the first season alone. After three or five seasons, even if it cannot reach the peak of 100 million viewers, at least 80 million is still the case.

Once "Wind x Doctor x Nurse" is completed, "Happy Hotel" will become the number one. According to this posture, its even dominance will last for many years.

Does anyone think it might fail?

Of course there are, but not many.

Because this is Yin Jun's screenwriter and setting.

As long as the big framework is still there and the character traits of the characters are still there, indoor scene dramas like "Happy Hotel" will not lose the audience.

Sure enough, in September, the second season of "Happy Hotel" received 60 million viewers in the first episode, and the second episode became even more powerful, directly exceeding 70 million viewers.

Such violent ratings directly stunned all American drama production companies, thus accelerating the production of their own indoor sitcoms.

Well, it is not only the same for learning from such things, but also for the United States.

As long as you cannot legally prove that I am guilty, I am not wrong.

This is the logic of the Americans.

And there is nothing wrong with that. There is no American. Chinese people think this logic is wrong.

When Yin Jun heard that they started producing this year and even launched indoor sitcoms, he was a little worried that they would have such a magical drama as "Friends" and "Everyone Loves Raymond" would be made in advance?

But after watching the drama they launched in the past two or three months, Yin Jun was no longer worried.

It turns out that such things as crooked and messed up are not only owned by China, but also by the United States.

Although they have deliberately avoided and imitated "Happy Hotel", they have fallen into the lower level in any aspect.

You said "Happy Hotel" is a bar, why did you build a coffee shop for me?

After setting up a cafe, you still have to play a few drunks to touch the scene, but are you playing with American audiences?

Another one is also described in terms of spiritual healing, except that the protagonist becomes a woman.

It’s fine if you say women, but women’s tone and actions are the same as the bar owners of "Happy Hotel". Don’t you feel awkward?

...

After watching several such unintentional imitations, Yin Jun really won’t worry anymore.

Originally, these super dramas must be inspired by certain environmental conditions, and not everyone can write them.

Without the thinking and ideas of those geniuses in previous lives, it is definitely not that simple for these people to create a magical drama!

"Happy Hotel" only aired two episodes. After Yin Jun watched it, he also gave it a conclusion.

That's stability!

The American and American screenwriters set the tone of the entire TV series exactly the same as the first season, just working hard on each specific story.

This is what smart people do.

Good things don't need to be changed before they fail.

This is a proverb from Europe and America, and it is quite appropriate.

Of course, this is also related to the script framework being a requirement given by Yin Jun. If the boss doesn’t execute the orders given by the boss, the group of screenwriters don’t want to work anymore.

According to this development trajectory, Yin Jun did not require "Happy Hotel" to directly reach more than 80 million viewers in the second season. As long as the basic market can be stabilized, as the plot becomes more and more unfolds, as TV viewers rely more and more on it, it will not be too late to make efforts in the future.

In the 1980s, the fight was far less tragic than it had since 2010.

Think about who was filming TV series at that time!

The director of "House of Cards" is David Finch.

The director of "Super Sense Hunting" is the Wachowski brothers.

The director of "The Atlantic Empire" is Martin Scorsese.

The director of "Battle Scraggs' Ballad" is the Coen Brothers.

...

Such a series of dazzling director names make people feel that they are not bad for these casts without watching them.

Now, TV series is still a bit inexperienced and the directors of the movie are not even looking at it.

This made Yin Jun even more worried.

There must be a difference between works made by geniuses and works made by ordinary people.

Since my opponents are all ordinary people now, what are you worried about?

In terms of TV series, Yin Jun doesn’t have to worry about it, but in variety shows, Yin Jun doesn’t have to worry about it.

Carras, who has been promoted to deputy director of Disney TV Channel, continues to helm the second season of "American Idol".

In order to make the second season of "American Idol", he came to Xiangjiang for half a month after the first season ended, watching the Xiangjiang version of "Hongjiang Idol", and then communicated with Yin Jun, listened to Yin Jun's opinions, and gave his ideas to Yin Jun.

You know, Yin Jun has never seen a producer like him.

The planner he took out was more than 300 pages, and there were dense notes on it, which shows how serious this person is.

After such hard work, Carras began his journey to the second season of "American Idol".

During the audition, Karas played a trick.

Yin Jun just reminded him to establish a clever connection between the contestant singer and BMW.

Then this guy installed a large number of cameras in the BMW car without any instruction to pick up and drop off those singers with potential.

Including the first round of auditions, the second round, the third round...

As a result, hundreds of all kinds of contestants, their moods and performances before and after participating in the competition, were all presented to the audience.

During the shooting, the contestants didn't know, so their words, melancholy, joy, sadness, nervousness, etc., were not faked at all, and seemed very sincere.

This made the audience very novel, as if there was a stimulating feeling of peeking at the contestants' lives.

As long as they are interested and find it very interesting, the ratings will be higher.

Under the stimulation of such behind-the-scenes footage, the number of viewers basically remained at around 30 million. Sometimes, the candidates for singers who are particularly concerned can still exceed 35 million.

You know, this is a behind-the-scenes look!

The behind-the-scenes footage is like this. After the official start of the game, is it still a problem to break the previous 76 million viewers in the first season?

Originally, "American Idol" was the number one variety show in the United States, and it was the number one in history.

If it continues to make such a breakthrough, it will make any competitor desperate.

But no matter Disney TV channel, the Americans don’t have any mean way. They just want to be stronger, and it’s best to kill all their opponents!

As the attention becomes higher and higher, they invest more and more various publicity resources.

All publicity platforms in large and small cities in the United States are advertisements for "American Idol". Almost as long as you are not in a mountain village, you can see them.

Don't get me wrong. Disney TV channels don't spend too much money, most of them are sponsored funds.

For example, BMW.

Although they had the highest 100 million naming rights fee in history, their popularity in the United States began to explode with their sales as a result of these behind-the-scenes broadcasts, and their sales rose sharply.

Because this BMW carries all the contestants, it uses all the BMW cars and gives solid performance to the United States. The people of the country have watched a BMW show.

Many people looked at it and thought, huh, the BMW is really good, why don’t we buy one?

The person who used to mock BMW for being the sucker has now regretted it.

The official performance has not yet begun, and the 100 million US dollars is worth the money. Where do you think you are looking for such a good publicity opportunity?

BMW was ecstatic and immediately decided to further increase advertising support.

For example, in the poster of "American Idol", although the protagonists are all contestants, the background will inevitably have the existence of BMW cars. The shooting and printing costs are all issued by BMW, and it is all included.

Not only BMW, but also many advertisers who participated in "American Idol" have benefited from this show.

Do you think the players only have BMW logos in their cars?

Wrong!

There are advertisements everywhere on the center console, on chairs, in empty positions, trunks, etc., and there are nowhere to be used as advertisements.

But people are very good at controlling and not being able to advertise and bore you. Everyone’s main energy is still on the contestants, but they can occasionally scan those advertising products.

Based on this alone, Yin Jun felt that he could increase the bonus to the entire planning team!

The advertisements are so appropriate, but not many!
Chapter completed!