Font
Large
Medium
Small
Night
Prev Index    Favorite Next

Chapter 1258 Shocking advertising fees!

The double walls of Disney TV channel have exploded in the United States, which also gave HSBC enough confidence.

Although HSBC is a company from the UK, their vision is very accurate and follows the actions of Wall Street.

So, when they learned that Wall Street rating agencies and companies gave Disney a super excellent rating, some other voices disappeared, and they agreed to the proposal to lend Yin Jun another $500 million.

In fact, Yin Jun also wants to take out more loans.

It costs $500 million to acquire 20% of Nike's shares, plus various taxes and commissions to Coruti, and tens of millions of dollars more.

Fortunately, the Sega Alliance was frightened by Hiroshi Yamauchi. After signing the contract quickly, it immediately transferred 100 million US dollars to the Kirin Group's account, which also allowed Yin Jun to avoid the embarrassment of lack of money.

Well, to be honest, Yin Jun is not short of money now.

Although he only used HK$5.5 billion in September, in mid-September, the funds for the investment in Kirin TV Advertising in 1983, which ended in August, have arrived one after another.

This year, the advertising fee of Kirin TV is slightly lower than ATV's HK$6.9 billion, which is HK$6.7 billion, which is higher than Wireless's 6.2 billion.

It should be said that the gap between the three companies has not widened last year, and they are all at the same level.

But this year is different.

In June, Kirin TV began to send signals to all Asia, allowing viewers across Asia to see Kirin TV for free.

When a TV station's audience ratings changed from a population base of 6 million to a episode level of 1 billion, the level and feeling are completely different.

Even after careful statistics, the number of viewers in Kirin TV has only increased to more than 60 million as of August, but this is a tenfold increase compared to before!

The number of people to clean up is different, and the price of advertising is naturally different.

In addition, Qilin TV has indeed produced many excellent programs and TV series.

For example, the second season of "Hong Kong Idol" and the popular "The Legend of the Condor Heroes" have greatly inspired people outside Hong Kong to watch Kirin TV. Even many foreigners who do not understand Chinese also enjoy watching it.

What do advertisers look at when they place advertisements?

Didn't you look at the ratings?

Isn't it still a matter of coverage?

In the past, they advertised on Kirin TV, but there were only more than 6 million people from Xiangjiang and Aomen. However, now they have suddenly become targeted at the entire Asian market. Obviously, the advertising coverage has increased greatly, so the price naturally cannot be the same as before.

But in this world, who doesn’t want to spend the least money to do the most?

Advertisers knew that the value of Kirin TV was different, but they wanted to save more money, so this negotiation was extremely difficult.

In more than a week, Liang Shuyi talked about more than a dozen times, and the last big advertisement was discussed by Le Yiling himself, which was too shameful.

Everyone's hard work was not in vain. When the results of Qilin TV's 1983 annual advertising bidding conference came out, it blinded everyone's eyes.

HK$22.3 billion!

HK$22.3 billion!?

The first thing many people see is that they don’t believe it at all. Could it be that they posted the wrong one?

However, there are so many in fact!

It has more than doubled compared to last year's 6.7 billion Hong Kong dollars, and even exceeded the level of 1 billion and 2 billion, directly reaching a number of 22.3 billion, which has never been seen before!

Yin Jun himself thought that this time he would definitely increase the advertising fee significantly, but he did not expect to give himself a huge surprise.

yes!

In the future, such as those in the United States, there is nothing strange about not saying 2 billion a year, even if it is 5 billion or 10 billion advertising fees.

But now it is 1982, it is in Xiangjiang!

It is really surprising that it can actually break through the 2 billion Hong Kong dollar mark in one go.

There were people commenting before that Yin Jun was too ambitious and Xiangjiang did not conquer her. She just thought that she would come together in Asia, which was a bit overestimated.

But now that the results are released, all the criticisms have disappeared, and replaced by a wave of flattery.

"Young Master Jun is the highest! I knew Qilin TV was the most powerful!"

"It's not that I'm telling a lie. Since Jun Shao came to Xiangjiang, I have not only seen Jiashi, but also Qilin TV and other TV stations. At most, I can watch Jun Shao's works, but I don't even watch anything else!"

"My mother is a loyal audience of Qilin TV. She was so scared that she heard that Qilin TV has such great success! Forgive her for never hearing that advertising fees can reach 22.3 billion!"

"Now are the TVB and ATV stupid? Their combined are not enough for Kirin TV. How can we fight with us in the future?"

"This is a world where capital speaks! With such high advertising costs in Kirin TV, they can create more refined TV series, such as blockbusters like "The Legend of the Condor Heroes", which will definitely come out continuously! These blockbusters will directly crush their opponents and establish a lofty reputation for Kirin TV in Asia. So in turn, they can also feedback to higher advertising costs! I have to say that Yin Jun is really amazing!"

“…”

There is no way, Xiangjiang is a society where success or failure is determined by money. Yin Jun’s Qilin TV is so outstanding that it gets 22.3 billion Hong Kong dollars in advertising fees in one go. This is related to Yin Jun’s bold progress.

Since they succeed, it is worth chasing.

At this time, the animated version of "Tomb Raider" launched by Qilin TV, of course, also took advantage of this east wind and became a little popular.

Just like the animated movies produced by Pixar are never for children to watch, although "Tomb Raider" has the name of anime, it attracted people over 16 from the beginning.

Otherwise, when Lin Qingxia was abroad, there wouldn't be so many people coming to say hello to her and screamed loudly that she had met "Laura".

Therefore, this cartoon of Qilin TV did not choose the children's daytime period, but chose the late night time period at 11 o'clock.

Unexpectedly, the number of viewers in this period exceeded 3 million, and in the second episode, it exceeded 5 million.

Those who have watched it also have a very high review of this cartoon produced by the Shanghai Art Film Studio.

Because the animation people of Shangmei Factory in this era are very serious about their works and do not think about money.

In other words, the money given by Yin Jun is enough for them to have a comfortable life, and the house has been repaired at the unit, so they will naturally become more serious and responsible when they have no worries about food and clothing.

In fact, "Tomb Raider" and "Saint Seiya" started to produce animated versions at about the same time, but it has been almost a year since Toei, Japan, and "Tomb Raider" has only debuted so slowly, which really made a group of fans wait until the flowers fade.

However, when they watched the animation effects and storyline of "Tomb Raider", they all praised it, which is definitely a cartoon worthy of the essence of the original version.

None of the cartoons produced by Qilin Culture can be compared with it before.

Such praise made a group of artists and animators far away in mainland China feel a little tears in their eyes.

Although they made it very slowly, everyone tried their best to make "Tomb Raider".

This cartoon that brings together almost half of the elite soldiers and generals in the Shanghai American Factory. I don’t know how much effort and energy it has been spent in places that others have not seen.

Now it has been pushed out and has been recognized by everyone. This is the biggest compliment to them.

From another perspective, to a more realistic consideration, it seems natural to have such a well-received cartoon after taking over the second Kirin TV cartoon to produce it.

This time they had even greater ambitions and directly wanted the treasure of "Dragon Ball" of "Qilin Weekly"!

Yes.

Since the story of "Dragon Ball" was released in October last year, the stories of Sun Wukong and his friends have always touched the hearts of anime fans all over the world.

This super masterpiece that successfully captured East and West comic fans in his previous life. This time is no exception. It is the most comic fans around the world among all comics in "Qilin Weekly".

In terms of sales volume, the single-line version of "Dragon Ball" has now far exceeded other things, ranking first every time, creating a lot of profits for Kirin Culture.

Even the editorial department of "Qilin Weekly" can receive many letters from comic fans every day. They hope that each magazine can add more content from "Dragon Ball" so that they don't wait so anxiously.

Qilin Weekly will definitely not meet their requirements.

Because the boss Yin Jun has already said that the better the comic, the longer we have to draw it, the more we need to use it to attract comic fans and use it as a signboard.

These naive employees thought Yin Jun was talking about three to five years, seven to eight years.

But unexpectedly, Yin Jun had already set his sights on ten years, fifteen years!

Don’t think Yin Jun is too much. Think about the little detective who will never grow up, think about the straw hat man who will always float on the sea, think about the Naruto...

Which of these has been delayed for ten years and has been reluctant to finish them for more than ten years?

Yin Jun said that it is actually Akira Toriyama is too shameless, otherwise Yin Jun would still be able to see "Dragon Ball" being serialized by 2020.

Let’s not mention this matter for now.

Yin Jun did not object to the production power of "Dragon Ball".

Now Qilin Group is no longer short of the little production cost, so it is reasonable to choose the best production company to make cartoons.

Yin Jun is also preparing to give them advice in Toei animation production like Japan, so he needs to be more refined.

Although the production speed of Shangmei Factory is not fast, "Dragon Ball" does not have many episodes now!

One is published slowly and the other is produced slowly, which complements each other!

...

(Thank you for the readers who have been rewarding them with support!)
Chapter completed!
Prev Index    Favorite Next