For commercial films released, the box office decline in the next week is crucial; for art films previewed, the expansion strategy, expansion rhythm, and expansion results will maintain life and death.

"Before Sunrise" previewed on seven theaters in the first week, achieving an outstanding achievement of $43,000 per studio, Columbia Pictures did not blindly launch screenings, and still stick to Los Angeles and New York, and did not perform screenings in other cities. It only carried out the first round of screenings in fifty-three theaters in these two cities.

This shows that Columbia Pictures' strategy is very clear. They do not want to expand the screen too quickly. First, they completely spread their reputation in the two largest cities in the United States, and then seek the next round of expansion.

This is obviously a good choice, because thanks to the pursuit of the "New York Times" and the "Los Angeles Times", "before sunrise" obviously has inherent advantages in these two cities. San Francisco near Los Angeles also supported "before sunrise" this time, and the "New York Post" hype happened in New York again. It is conceivable that the "literary youth" of these two cities are very happy to enter the cinema and find some inspiration for one of the hottest topics of discussion recently.

In the absence of strong rivals in the art theater, most art films were released before Christmas in order to grab the deadline of the award ceremony. "Before Sunrise" relies on its strong topic and hot reputation, and easily became the most popular work in the art theater.

In the second week of February, "before sunrise", the company won the outstanding results of $24,000 in the order hall again. It grabbed $1.27 million in three days on the weekend, and ranked among the top ten in North America this week in the deserted winter season, and will be ranked tenth! The accumulated box office in two weeks has risen directly to the $2.08 million.

In just two weeks, "before sunrise" was close to the book cost of 2.5 million. Of course, no one would forget the one million US dollars copyright fee paid by Columbia Pictures to DreamWorks. So, it can be said that at least the book cost has been recycled. It is natural to realize profits.

No one expected this result. Although many media speculated that the cost could be recovered before sunrise and it was possible to rely on Hugo's appeal to make a profit, in two weeks, this speed was too fast, especially Sundance's origin, which seemed even more incredible. It can be seen that it is only a matter of time before sunrise breaking the box office record of "crazy clerk" "before sunrise".

The New York Post was very popular, and Colin was determined to see Hugo encounter Waterloo, but this time it lasted only two weeks, and hope was officially shattered. Fortunately, Colin added insurance this time and did not speak too much, so he would not be as embarrassed as the "speed of life and death". However, this result still disappointed Colin, and the New York Post was once again at a disadvantage.

Of course, the good news is that thanks to the strong topic of "before sunrise", the sales of the "New York Post" began to pick up. This also made Colin more and more determined his strategy. Even if he couldn't defeat Hugo, it didn't matter. He just wanted to use Hugo to complete the "New York Post" breakthrough, and by the way he was disgusting Hugo, which was content.

So, after witnessing the results achieved in two weeks of "before sunrise", Colin came up with another plan. This time he set his goal in a longer-term place. "The box office trend of 'before sunrise' can already show some bad signs. The strong rise of 'pure novels' has consumed most of Hugo's appeal. Obviously, it is impossible to copy the miracle of 'pure novels'. Perhaps, this time Hugo will pay the price for his choice."

In fact, Colin's topic selection angle is very interesting. He quietly placed "before sunrise" on the same level as "pulp novels", so as to satirize the current results of "before sunrise", it is not surprising, but on the contrary, he still needs to worry.

Although Colin's statement is not worth mentioning in the eyes of people in the circle, because everyone knows that if everyone is staring at the final box office instead of considering the profit, almost all actors should not be distracted. For example, if a movie invests 10,000 US dollars and ends up with a box office of one million US dollars, is this a success or failure?

According to Colin's method, it is naturally a failure. A movie with only one million box office is not worth mentioning in film history; but everyone in the circle knows that this is a huge success. Putting aside additional factors such as dividend ratio, it is equivalent to increasing the cost by a hundred times, and such profits are enough to make any company laugh.

But this is the art of news media reporting. Many media reported that the box office of "Love Years" exceeded 100 million, which made all viewers feel that this work has achieved great success. But in fact, the box office of "Love Years" in North America was only more than 60 million, and the global box office exceeded 100 million. At the same time, the $30 million investment in the movie cannot be ignored. In this way, the box office of "Love Years" can only be said to be quite good. This movie won a seat in 1994 because of its artistic value.

The direction of public opinion and the audience's ideas are guided by the news media in this way.

The New York Post's focus this time is the same. Audiences will not analyze what the "slump" is like people in the circle. They will only see the results: the box office "before sunrise" is indeed not successful. Don't say it is compared with "pulp novels", and don't say it is compared with Hugo's works in the past three years, even compared with the "Death Poetry Club".

So, Colin's wishful thinking was successful this time, and the sales of the New York Post this issue soared by 30 percentage points, just the best sales in eight months since last year's box office gambling.

Rick, who noticed the opponent's movement at the first time, knew that the "New York Post" could not be shaken off. Colin Meller was like a bone-attached gangrene and would never let Hugo go easily.

However, for Rick, he has different concerns. It is his job to deal with the media. What's more, one of the benefits of being a Hugo agent is that he can always stand up straight and speak with confidence, and the box office results "before sunrise" are the best facts!

Two weeks after the release of "Before Sunrise", the cumulative box office exceeded the threshold of two million, which caused countless discussions. The concerns guided by the "New York Post" are gradually fermenting and becoming a topic of conversation for New Yorkers after dinner. At the same time, in order to further promote the film, David Geffen led the "Before Sunrise" crew to Berlin, Germany, participated in the screening of the 45th Berlin Film Festival, and was successfully selected into the competition unit and joined the final Golden Bear Awards.

Good news came again far before the "sunrise" of the European war. The European land, which is popular in art films, cannot put it down for "sunrise", and its praise far exceeds North American media. The comprehensive scores of major European media have reached an incredible 91 points, and have successfully crossed the 90s threshold, which shows the love of European professionals for this work.

In Berlin, where stars are gathered, "before sunrise" still snatched countless eyes. Richard Linklater, Charlize Theron and Hugo Lancaster still stood out and won praise. In the Berlin soil with cold styles such as politics, military, faith, and social problems, such as introvert, sulky, and profound love film "before sunrise" obviously won the unanimous love of critics and audiences.

For a time, the prospects for "before sunrise" in awards such as Best Director, Best Actor, and Best Actress were clamoring; and the discussion on further breakthroughs in this work and the competition for the Golden Bear Awards may be seen. This shows Berlin's love for this work.

In the end, the Berlin Film Festival, which lasted for twelve days, came to an end. The French film "Drug Rouge (appat,l')" defeated the heroes and won the Golden Bear Award, becoming the biggest winner. The German, American and Japanese work "Smoke (Shike)" won the jury special award, and in the competition for the three awards of the Silver Bear Award, they belonged to three different winners respectively.

The Silver Bear Award for Best Actor was finally awarded to Paul Newman, an elegant gentleman who has occupied a place in the history of American and world films. Relying on the wonderful performance of "No one is a fool", he won his first Berlin Best Actor Trophy, and also added weight to the Oscar competition that is about to kick off.

The Best Actress Yinxiong Award belongs to Hong Kong actor Xiao Fangfang. She relies on her wonderful performance in the movie "Summer.snow" to win the award, and also starts the long journey of the director's talented woman Xu Anhua at the International Film Festival.

In the fierce competition, Richard Linklater finally stood out with the independent masterpiece "Before Sunrise" with an extremely strong experimental nature and won his first important award, which was a shocking European film market in one fell swoop.

Although Hugo and Charlize missed the competition for the best actor and actress, and since Berlin did not set up screenwriter awards separately, the original scripts that received countless praises "before sunrise" did not show the drama of defeating the heroes; but "before sunrise" won the Silver Bear Award for Best Director "before sunrise" and gained a lot of attention, which also made people feel the excellence of this work again. From Sundance to North American media, it has now spread to Europe where art films are blooming, and it has been recognized by European media and the Berlin Film Festival. In an instant, the attention of "before sunrise" has reached a higher level.

Originally, the Berlin Film Festival had very limited influence on the North American film market, not only because the time of the Berlin Film Festival was too close to the Oscars, but also in February of the cold winter; at the same time, because the aesthetic standards of the Berlin Film Festival have always been too cold and remote, and there is not much in line with North America. Therefore, works that have been praised at the Berlin Film Festival are often ignored by the North American market.

But this time it was a little different. He was born in Sundance "before Sunrise" and was led by Hugo. He has attracted a lot of attention from the beginning. Now the award at the Berlin Film Festival is completely icing on the cake. As an art film, the praise at the artistic level has reached a new level, so the North American film market "rudely" gave corresponding feedback.
Chapter completed!